- A+E Networks Joins FourFronts Programmatic Marketplace
Real-Time Daily, Tyler Loechner - Wednesday, March 4, 2015
A+E Networks on Wednesday announced it has joined FreeWheel's FourFronts programmatic marketplac ...
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
Real-Time Daily, Tyler Loechner - Thursday, March 5, 2015
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelat ...
- Netflix To Grow Fourfold From 2010 to 2020
Research Brief, Jack Loechner - Thursday, March 5, 2015
Netflix streaming has increased 350% during the last 10 quarters, growing fr ...
- Social Media Posing As TV Journalism: Who's Your Editor?
TV Watch, Wayne Friedman - Thursday, March 5, 2015
Once again we come to an example of how social media isn ...
- 'Dig' This: USA Network Mounts Intriguing Mideast Miniseries
TVBlog, Adam Buckman - Thursday, March 5, 2015
Set primarily in Jerusalem, the mystery story that unfolds in the miniseri ...
- Online Video Gobbles $ From TV
Video Insider, Daisy Whitney - Tuesday, March 3, 2015
Online video continues to win ad dollars with its promises of efficien ...
- Pay TV Registers Modest Subscriber Loss
MediaDailyNews, Wayne Friedman - Tuesday, March 3, 2015
Traditional pay TV providers -- cable, satellite, and telco companies -- post ...
- Discovery Records Uptick In Early 2015
MediaDailyNews, Wayne Friedman - Tuesday, March 3, 2015
After a rough fourth-quarter advertising market, Discovery Communications is seeing better resul ...
- Empirical Data Proves TV Now As Accountable As Digital, Brands Can Have Their 'Cake, Eat It Too'
MediaDailyNews, Joe Mandese - Wednesday, March 4, 2015
New empirical research revealed Tuesday by a mix of respected industry exper ...
- Cartoon Network Urges 11th Circuit To Reject Appeal In Video Privacy Case
Online Media Daily, Wendy Davis - Wednesday, March 4, 2015
The Cartoon Network is asking appellate judges to reject Android user Ma ...
- NEW! Rhea Perlman Subs For Itzhak Perlman In Ad For BNY Mellon Wealth Management
Out to Launch, Amy Corr - Tuesday, March 3, 2015
Rube Goldberg contraption promotes love for science. Order Bud Light with o ...
- National Geographic Channels Promotes Programming With Rube Goldberg Device
Out to Launch, Amy Corr - Wednesday, March 4, 2015
Who doesn't love a good Rube Goldberg contraption? To promote its "Enterta ...
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
Real-Time Daily, Tyler Loechner, Joe Mandese - Wednesday, March 4, 2015
In a move that sends a powerful signal about the future ...
- Stand-Alone TV Services: More Choices, Better Prices, Lots Of Confusion
TV Watch, Wayne Friedman - Wednesday, March 4, 2015
NBC continues to join the increasingly confusing array of cloud-based, stand-alone, Web-bas ...
- At Upfront, Formerly All-Male Spike Pushes Female Audience Growth
TVBlog, Adam Buckman - Wednesday, March 4, 2015
The once completely male-oriented Spike TV yesterday ballyhooed the growth of i ...
- Connected TVs Edge Out Blu-ray As Streaming Gateway
Marketing Daily, Aaron Baar - Monday, March 2, 2015
Internet-connected televisions are catching on faster than projected, and are squeezing o ...
- 'ION Effects' Cross-Platform Campaign Preps For Upfront
MediaDailyNews, Wayne Friedman - Monday, March 2, 2015
Midsize broadcasting network ION Television started a business marketing campaign on Mond ...
- Listen Up Networks and Marketers: I'm Not My Father
MediaDailyNews, Steve Sternberg - Tuesday, March 3, 2015
Most media and marketing executives, however, now see me as though I ...
- Mr. Spock And Us
MediaDailyNews, Gary Holmes - Monday, March 2, 2015
When I saw that Leonard Nimoy had died, I thought, oh, bo ...
- Tribune Media Renews Nielsen Deal
MediaDailyNews, Wayne Friedman - Monday, March 2, 2015
Tribune Media has struck a major renewal deal with Nielsen -- abo ...
- Madison Avenue Calls On Nielsen To Address Diaries, Billions In Local TV Ad Buys At Stake
MediaDailyNews, Joe Mandese - Tuesday, March 3, 2015
As Nielsen begins implementing some of the biggest changes to its ...
- NEW! Apartments.com Launches $100 Million Campaign With Jeff Goldblum As Eccentric Futurist
Out to Launch, Amy Corr - Monday, March 2, 2015
Apartments.com has launched a trippy ad campaign starring Jeff Goldblum as Br ...
- Your TV News Platform -- In Terms Of Viewership And Voyeurism
TV Watch, Wayne Friedman - Tuesday, March 3, 2015
Worried about Brian Williams at NBC? How about the whereabouts of Fox ...
- Olbermann Proves Once Again There's No Such Thing As Bad Publicity
TVBlog, Adam Buckman - Tuesday, March 3, 2015
As he has done before, Keith Olbermann opened his show with ...
- TD Ameritrade, Havas Reveal The Inner Lamb
MAD, Larissa Faw - Saturday, February 28, 2015
This March, the online brokerage firm and Havas are introducing the late ...
- Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 27, 2015
"FNV was inspired by big consumer brands, whose tactics are relentless, compellin ...
- Car, Retail Ads Slow Down On Broadcast TV
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automoti ...
- Inability To Skip Commercials Frustrates VOD Owners
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
Although video on demand is a big benefit to many TV viewer ...
- Can Someone Please Uberize The Video Ad Model?
Online Spin, Maarten Albarda - Monday, March 2, 2015
It's easy to forget that the TV industry is in a re ...
- NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction
Out to Launch, Amy Corr - Friday, February 27, 2015
Many country music songs are sad, dark and depressing; the same go ...