NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction

by Amy Corr @MediaPostOTL, February 27, 2015

Many country music songs are sad, dark and depressing; the same goes for a country-sounding song for the National Council on Alcoholism & Drug Abuse that describes the awful effects of heroin addiction. A 60-second TV spot, "That's How," shows a teenage boy who steals his mother's pain pills. When the pills are gone, he gets heroin from a drug dealer. The spot ends with his mother finding the teen dead from a heroin overdose in his bedroom, all while the country-themed song plays. See it here, created by Schupp Consulting and Mix Kitchen.

ad campaign, cause-related, creative, tv

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