has launched a trippy ad campaign starring Jeff Goldblum as Brad Bellflower, an eccentric Silicon Valley maverick behind the revamped Apartments.com site. New features
include custom search filters, photos, video walk-throughs and detailed neighborhood information. Bellflower dresses only in black and puts on a black-and-white presentation that describes the new
Apartments.com. Lightbulbs spell out popular industry terms like paradigm, synergistic and thought-provoking, with Bellflower in the center, surrounded by darkness. The background lights up behind him
to showcase the new site and search capabilities. "Change your apartment. Change the world," closes the ad, seen here
. I feel like I just
attended a motivational speaking seminar. RPA
created the campaign.