Blake Griffin.McDonald's Celebrates 60 Years In Germany With Homage Ad To 'The Sunshine Clown'Out to Launch, Amy Corr - Wednesday, February 25, 2015
Russian clown Oleg Popov, also known as "the Sunshine Clown," is t ...
Blake Griffin Channels His Inner 'Fighter Pilot' In Kia Optima AdOut to Launch, Amy Corr - Wednesday, February 25, 2015
Blake Griffin believes he can fly... in a Kia Optima. The N ...
Mike's Hard Lemonade Launches Animated Spot That Chronicles Company HistoryOut to Launch, Amy Corr - Wednesday, February 25, 2015
Mike's Hard Lemonade launched an animated TV spot that tells the sto ...
AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad BuysReal-Time Daily, Joe Mandese - Wednesday, February 25, 2015
AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies ...
Programmatic's Fourth 'Right'RTBlog, Tyler Loechner - Wednesday, February 25, 2015
The multitasking nature of today's consumer has put marketers on a Gre ...
What Other Popular TV Programs Are Not Fully Monetized?TV Watch, Wayne Friedman - Wednesday, February 25, 2015
NBC says money is being left on the table for one ...
Big Heart, Small Ratings: 'Parks and Recreation' Says Good-byeTVBlog, Adam Buckman - Wednesday, February 25, 2015
"Parks and Recreation" went out Tuesday night in the same way ...
Cox Taps TubeMogul For Video Ad SalesAround the Net in Real-Time, Tyler Loechner - Tuesday, February 24, 2015
"Cox Media and TubeMogul have entered a unique partnership that will enab ...
'WSJ' Launches First Global Ad Campaign In A DecadeMAD, Steve McClellan - Monday, February 23, 2015
The Paper tapped WPP-backed agency The&Partnership to help it launch the n ...
CIMM Gears Up For Challenge Of Measuring Kids And TeensMediaDailyNews, Charlene Weisler - Sunday, February 22, 2015
CIMM (the Coalition for Innovative Media Measurement) just announced a new committ ...
Dish Loses Subscribers, But Ups Revs 5%MediaDailyNews, Wayne Friedman - Monday, February 23, 2015
Dish Network was hit with a net loss of subscribers for t ...
2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To DigitalMediaDailyNews, Wayne Friedman - Monday, February 23, 2015
Although TV advertising revenue remains weak, the U.S. advertising market recorded overa ...
Oscar Ratings Lowest In 8 Years, Key Brands Draw Big EngagementMediaDailyNews, Wayne Friedman - Monday, February 23, 2015
Viewership for ABC's "87th Annual Academy Awards" telecast was predictably down fr ...
Consumption In ContextOnline Spin, Gord Hotchkiss - Monday, February 23, 2015
It was interesting watching my family watch the Oscars Sunday night. Giv ...
NEW! What Would You Do For a Bowl Of KRAFT Mac & Cheese?Out to Launch, Amy Corr - Monday, February 23, 2015
KRAFT Mac & Cheese launched a trio of ads for its ongoi ...
Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic BuysReal-Time Daily, Joe Mandese - Tuesday, February 24, 2015
Interpublic's Mediabrands unit has formed an alliance with more than 15 televisi ...
Political Advertising: More Revenue, Still Some Headaches For TV Stations TV Watch, Wayne Friedman - Tuesday, February 24, 2015
Political advertising continues to be the real wildcard for TV stations' advertisi ...
'Last Man On Earth': Can This Post-Apocalyptic Comedy Survive?TVBlog, Adam Buckman - Tuesday, February 24, 2015
If you plan to sample "The Last Man on Earth" this Sund ...