- Dove Wants To Drown Out Body-Bashing For The Oscars
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The Academy Awards ... time for us to marvel at the red-carp ...
- HomeAway Redefines Family Vacations
Marketing Daily, Tanya Gazdik - Monday, February 23, 2015
"The changing dynamics of families greatly influenced HomeAway's new global campaign a ...
- Hallmark Parent Co. Scores 11% Ad Gains In 2014
MediaDailyNews, Wayne Friedman - Friday, February 20, 2015
Crown Media Holdings -- home of the Hallmark Channel -- went ...
- Watching TV Together? Not For Many Viewers
MediaDailyNews, Wayne Friedman - Friday, February 20, 2015
With lots of different TV screens and devices out and about, the ...
- Why Jennifer Aniston Sounds Like She's On Helium -- And Marketers (Maybe) Shouldn't Trust Their Media Agencies
Online Spin, Maarten Albarda - Monday, February 23, 2015
Forgive me for not talking about the Oscars, but I once aga ...
- NEW! M&M's Ad Is Mock Action-Themed Movie Trailer
Out to Launch, Amy Corr - Friday, February 20, 2015
M&M's tweaked a current movie theater ad to run during the Acade ...
- Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
Real-Time Daily, Joe Mandese - Monday, February 23, 2015
Rentrak has named key Obama team political media operative Carol Davidsen vi ...
- African-Americans Top Media Users
Research Brief, Jack Loechner - Monday, February 23, 2015
According to a custom survey by Nielsen with Essence, African-Americans consume mo ...
- Oscar Night Apple Throws Moviemaking To iPad
SearchBlog, Laurie Sullivan - Monday, February 23, 2015
Apple ran the advertisement "Make A Film With iPad" during the Osca ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, February 23, 2015
The 2015 Oscars broadcast drove a 308% increase in ABC's digital engagemen ...
- Social Media Sucked At Guessing Oscars
The Social Graf, Erik Sass - Monday, February 23, 2015
People love to predict things online, and in general, apparently for t ...
- Why Sports Teams Should Move On
TV Watch, Wayne Friedman - Monday, February 23, 2015
Pick up and move to a bigger market if you are wi ...
- Soapbox Derby: Social Causes Ranked High With Oscar Audience
TVBlog, Adam Buckman - Monday, February 23, 2015
A post-Oscar analysis of comments posted on social media during the teleca ...
- Better Will Always Outweigh Perfect In Audience Targeting
Audience Buying Insider, John Piccone - Friday, February 20, 2015
Since the dawn of TV, ad buyers and sellers have, for t ...
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the e ...
- Discovery Ad Revs Dip In U.S., Rise Globally
MediaDailyNews, Wayne Friedman - Thursday, February 19, 2015
Discovery Communications' U.S. advertising revenue was down 3% to $398 million, wi ...
- U.S. Biz Boosts DirecTV Gains
MediaDailyNews, Wayne Friedman - Thursday, February 19, 2015
DirecTV raised revenues in its fourth quarter by 4% -- mostly fr ...
- Nielsen To Launch 'Ratings Stabilization' In 31 Markets
MediaDailyNews, Wayne Friedman - Thursday, February 19, 2015
Looking to "stabilize" its local TV measurement, Nielsen has announced a numb ...
- Clypd Brings Yield Optimization To Programmatic TV
Real-Time Daily, Tyler Loechner - Thursday, February 19, 2015
Clypd, a supply-side platform (SSP) for programmatic TV, on Thursday rolled o ...
- Oracle Plays Oracle To Predict Oscar Wins
SearchBlog, Laurie Sullivan - Friday, February 20, 2015
Complex analytics platforms continue to transform into predictive machines that can foreca ...
- In A Panic Over TV Everywhere? Think About Three Years From Now
TV Watch, Wayne Friedman - Friday, February 20, 2015
To be frank, TV Everywhere may be just TV Somewhere. In a ...
- People Are Passionate About Oscar Hosts, And They'll Let You Know It
TVBlog, Adam Buckman - Friday, February 20, 2015
In past years, when I wrote morning-after columns in which I review ...
- Emerson Aims For STEM Growth
Marketing Daily, Aaron Baar - Wednesday, February 18, 2015
"We want to get to a younger generation who are our futu ...
- Sinclair Broadcast Forecasts Slight Uptick In Revs
MediaDailyNews, Wayne Friedman - Wednesday, February 18, 2015
Sinclair Broadcast Group, which posted strong fourth-quarter 2014 results reflecting big ...
- 'World News Tonight' Gains, But 'NBC Nightly News' Holds Lead
MediaDailyNews, Wayne Friedman - Wednesday, February 18, 2015
In the wake of NBC's suspension of Brian Williams, ABC's "World Ne ...
- Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
MediaDailyNews, Joe Mandese - Thursday, February 19, 2015
Nielsen today is expected to announce plans to begin rolling out ...
- Oh, The Places We'll Go: IAB Ties ROI To Location Data
MoBlog, Steve Smith - Thursday, February 19, 2015
A new primer from the IAB demonstrates how location data from mobi ...
- Hulu Battles Users About Disclosures To Facebook
Online Media Daily, Wendy Davis - Thursday, February 19, 2015
Consumers who are suing Hulu for allegedly violating their privacy are aski ...
- Media Usage Does Not Always Mean Ad-Reach Opportunity
Online Spin, Dave Morgan - Thursday, February 19, 2015
Judged by their actions and words, it seems many industry folks belie ...
- NEW! Adidias To Athletes: Your Moment Is Now. 'Take It.'
Out to Launch, Amy Corr - Wednesday, February 18, 2015
180LA launched a global 60-second spot for adidas sports performance. "Take I ...