- Soapbox Derby: Social Causes Ranked High With Oscar Audience
TVBlog, Adam Buckman - Monday, February 23, 2015
A post-Oscar analysis of comments posted on social media during the teleca ...
- Better Will Always Outweigh Perfect In Audience Targeting
Audience Buying Insider, John Piccone - Friday, February 20, 2015
Since the dawn of TV, ad buyers and sellers have, for t ...
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the e ...
- Discovery Ad Revs Dip In U.S., Rise Globally
MediaDailyNews, Wayne Friedman - Thursday, February 19, 2015
Discovery Communications' U.S. advertising revenue was down 3% to $398 million, wi ...
- U.S. Biz Boosts DirecTV Gains
MediaDailyNews, Wayne Friedman - Thursday, February 19, 2015
DirecTV raised revenues in its fourth quarter by 4% -- mostly fr ...
- Nielsen To Launch 'Ratings Stabilization' In 31 Markets
MediaDailyNews, Wayne Friedman - Thursday, February 19, 2015
Looking to "stabilize" its local TV measurement, Nielsen has announced a numb ...
- Clypd Brings Yield Optimization To Programmatic TV
Real-Time Daily, Tyler Loechner - Thursday, February 19, 2015
Clypd, a supply-side platform (SSP) for programmatic TV, on Thursday rolled o ...
- Oracle Plays Oracle To Predict Oscar Wins
SearchBlog, Laurie Sullivan - Friday, February 20, 2015
Complex analytics platforms continue to transform into predictive machines that can foreca ...
- In A Panic Over TV Everywhere? Think About Three Years From Now
TV Watch, Wayne Friedman - Friday, February 20, 2015
To be frank, TV Everywhere may be just TV Somewhere. In a ...
- People Are Passionate About Oscar Hosts, And They'll Let You Know It
TVBlog, Adam Buckman - Friday, February 20, 2015
In past years, when I wrote morning-after columns in which I review ...
- Emerson Aims For STEM Growth
Marketing Daily, Aaron Baar - Wednesday, February 18, 2015
"We want to get to a younger generation who are our futu ...
- Sinclair Broadcast Forecasts Slight Uptick In Revs
MediaDailyNews, Wayne Friedman - Wednesday, February 18, 2015
Sinclair Broadcast Group, which posted strong fourth-quarter 2014 results reflecting big ...
- 'World News Tonight' Gains, But 'NBC Nightly News' Holds Lead
MediaDailyNews, Wayne Friedman - Wednesday, February 18, 2015
In the wake of NBC's suspension of Brian Williams, ABC's "World Ne ...
- Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
MediaDailyNews, Joe Mandese - Thursday, February 19, 2015
Nielsen today is expected to announce plans to begin rolling out ...
- Oh, The Places We'll Go: IAB Ties ROI To Location Data
MoBlog, Steve Smith - Thursday, February 19, 2015
A new primer from the IAB demonstrates how location data from mobi ...
- Hulu Battles Users About Disclosures To Facebook
Online Media Daily, Wendy Davis - Thursday, February 19, 2015
Consumers who are suing Hulu for allegedly violating their privacy are aski ...
- Media Usage Does Not Always Mean Ad-Reach Opportunity
Online Spin, Dave Morgan - Thursday, February 19, 2015
Judged by their actions and words, it seems many industry folks belie ...
- NEW! Adidias To Athletes: Your Moment Is Now. 'Take It.'
Out to Launch, Amy Corr - Wednesday, February 18, 2015
180LA launched a global 60-second spot for adidas sports performance. "Take I ...
- Cutting Out The Waste -- And The Middleman
TV Watch, Wayne Friedman - Thursday, February 19, 2015
Eliminate the middleman and you'll save money and be quicker to marke ...
- 'Mad Men' Getting High-Culture Send-Off; Final Episodes Start April 5
TVBlog, Adam Buckman - Thursday, February 19, 2015
AMC plans to turn the final half-season of "Mad Men" into ...
- Report: UK Digital Spend Will Go Past All Other Ad Types This Year
Around the Net in Video, P.J. Bednarski - Wednesday, February 18, 2015
Researchers say the total UK advertising market will hit £15.8bn in 201 ...
- 'Smart' Doesn't Mean 'Safe' In New ADT Campaign
Marketing Daily, Aaron Baar - Tuesday, February 17, 2015
"With the smart home and security competitive landscape continuing to evolve eve ...
- 3 Big Cable Stocks Downgraded
MediaDailyNews, Wayne Friedman - Tuesday, February 17, 2015
One major media analyst says it's time to pull back on cab ...
- Hampton Hotel Ads Use Music To Reach Leisure Travelers
MediaDailyNews, Erik Sass - Tuesday, February 17, 2015
Hampton Hotels has debuted a new multiplatform marketing campaign using music ...
- Fox's 'Empire' Rockets To Success
MediaDailyNews, Wayne Friedman - Tuesday, February 17, 2015
Looking at TV viewership more than halfway through the TV season, mo ...
- Kleenex Gives Away Tissues To Share With Strangers
Out to Launch, Amy Corr - Wednesday, February 18, 2015
This is a sweet little experiment that took place in Canada recentl ...
- 'Native' Marketing On Television Might Look More Like TV Production
TV Watch, Wayne Friedman - Wednesday, February 18, 2015
Where does native advertising begin and end on TV? Almost to ...
- Thoroughly Modern 'Family': First Look At Next Week's All-Digital Episode
TVBlog, Adam Buckman - Wednesday, February 18, 2015
The makers of next week's all-digital episode of "Modern Family" should ...
- TV Programmatic: More than Real-Time Bidding
Audience Buying Insider, Joe Abruzzo - Tuesday, February 17, 2015
Programmatic buying is getting a good deal of attention -- and rece ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...