- TV Upfront Spend Shifts, Cable Grows Steadily
MediaDailyNews, Wayne Friedman - Tuesday, February 17, 2015
Historical trends for prime-time TV upfront spending continue to ebb. Media Dynamic ...
- NEW! Man Controls His Destiny When He Uses Booking.com
Out to Launch, Amy Corr - Monday, February 16, 2015
Booking.com launched a 60-second TV spot that follows the story of o ...
- Are Subscription-Based Companies A Threat To Advertising-Supported Platforms?
TV Watch, Wayne Friedman - Tuesday, February 17, 2015
Worries continue to arise about what will happen to advertising-supported TV ...
- New 'Odd Couple' Vs. The Old One: Should We Go There Or Not?
TVBlog, Adam Buckman - Tuesday, February 17, 2015
If you've asked yourself why CBS is remaking a series as well-remember ...
- Study Says TV Still Leads Digital
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 16, 2015
A fourth-quarter agency survey from media-buying agency Strata found that 53% ...
- Nielsen Revs Grow Slightly, Focuses On VOD
MediaDailyNews, Wayne Friedman - Friday, February 13, 2015
Nielsen says potential new media measurement competitors are just offering a sma ...
- TV Rights Drive WWE Revs, Digital TV On Rise
MediaDailyNews, Wayne Friedman - Friday, February 13, 2015
World Wrestling Entertainment's stock keeps rising -- based on higher-than-expected financial result ...
- NEW! Canadian Tire Encourages People To #ShovelItForward
Out to Launch, Amy Corr - Friday, February 13, 2015
Canadians know their hockey and wintry weather. Canadian Tire launched a 60-seco ...
- Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
TV Watch, Wayne Friedman - Monday, February 16, 2015
So what if we got it all wrong? Maybe more money th ...
- Grownups In 'The Slap' Deserved A Slap In The Face Too
TVBlog, Adam Buckman - Monday, February 16, 2015
It wasn't the bratty kid who should have been slapped in "T ...
- Affluent Viewers Favor ABC
MediaDailyNews, Wayne Friedman - Thursday, February 12, 2015
High on the list of upscale TV shows -- and in theor ...
- Scripps Networks Affiliate Fees Outpace Revs, HGTV Fuels Co.
MediaDailyNews, Wayne Friedman - Thursday, February 12, 2015
Scripps Networks Interactive -- home of Food Networks and HGTV -- witness ...
- Viewability: No One Else Has It, Either
Online Media Daily, George Simpson - Thursday, February 12, 2015
Memo to: Linda Yaccarino -- Linda: As you know, I was ...
- NEW! Get A Room, Lovebirds, And Expedia Will Save You $50
Out to Launch, Amy Corr - Thursday, February 12, 2015
Love is in the air and PDA is lurking around every corn ...
- Smaller Cable TV Bundles: Better Sampling, More Viewing?
TV Watch, Wayne Friedman - Friday, February 13, 2015
Might smaller cable TV bundles be a savior for some TV network ...
- Air Talent Gone Wild: Crazy Week in TV Finally Ends
TVBlog, Adam Buckman - Friday, February 13, 2015
Jon Stewart said he's leaving, Rosie said good-bye, and Brian Williams sa ...
- Honda Goes To Greendale With 'Community' Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2015
Honda will use the partnership -- which includes category exclusivity, integration ...
- Turner Grows Revs, Subscriptions
MediaDailyNews, Wayne Friedman - Wednesday, February 11, 2015
Time Warner's Turner revenue grew slightly in the fourth quarter -- wi ...
- WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement
MediaDailyNews, Joe Mandese - Thursday, February 12, 2015
WPP research and data unit Kantar continues to restructure around strategic allianc ...
- Comedy Central Needs To Look Ahead -- And What Network Doesn't?
TV Watch, Wayne Friedman - Thursday, February 12, 2015
OK, Comedy Central: What now? Two of your biggest faces -- Steph ...
- Late-Night TV Will Survive And Thrive After Stewart Leaves
TVBlog, Adam Buckman - Thursday, February 12, 2015
While I usually try to shy away from prognostications, I don't mi ...
- On Second Thought: Maybe Sling TV Really Isn't A Cord Killer
VidBlog, P.J. Bednarski - Thursday, February 12, 2015
On the face of it, Dish's new Sling TV should be ...
- How Many Kids' Kits Will GBP5bn Buy? Premier League Must Learn Marketing Is Now Philanthropy.
London Blog, Sean Hargrave - Wednesday, February 11, 2015
If the future of marketing really is all about philanthropy, then t ...
- Epson Gives Office Equipment Sci-Fi Feel
Marketing Daily, Aaron Baar - Tuesday, February 10, 2015
"A lot of people know us for printers, but not a l ...
- 'NCIS' Tops Harris Poll Of Favorite TV Shows
MediaDailyNews, Wayne Friedman - Tuesday, February 10, 2015
Favorite is always a subjective claim. But a new Harris Poll offe ...
- ABC Sells Out Oscar Ads At $2M Per 30-Sec Spot
MediaDailyNews, Wayne Friedman - Tuesday, February 10, 2015
ABC has sold out its TV commercials for the "87th Annual Acade ...
- Comedy Central Mum On 'The Daily Show' Without Jon Stewart
MediaDailyNews, Joe Mandese - Tuesday, February 10, 2015
The late shift keeps shifting. This time it's Comedy Central late nig ...
- NEW! Save Time And Patience When Using Fifth Third Bank's Mobile App
Out to Launch, Amy Corr - Tuesday, February 10, 2015
Falling billboard reveals subliminal message. A killer tan really is a kille ...
- TurboTax Campaign Is Mardi Gras-Themed
Out to Launch, Amy Corr - Wednesday, February 11, 2015
TurboTax has created a trio of ads encouraging people to do the ...
- Vauxhall Corsa Drives The Alphabet In Latest Ad
Out to Launch, Amy Corr - Wednesday, February 11, 2015
Vauxhall Corsa has launched a 60-second spot that illustrates the versatility a ...