- Cutting Out The Waste -- And The Middleman
TV Watch, Wayne Friedman - Thursday, February 19, 2015
Eliminate the middleman and you'll save money and be quicker to marke ...
- 'Mad Men' Getting High-Culture Send-Off; Final Episodes Start April 5
TVBlog, Adam Buckman - Thursday, February 19, 2015
AMC plans to turn the final half-season of "Mad Men" into ...
- Report: UK Digital Spend Will Go Past All Other Ad Types This Year
Around the Net in Video, P.J. Bednarski - Wednesday, February 18, 2015
Researchers say the total UK advertising market will hit £15.8bn in 201 ...
- 'Smart' Doesn't Mean 'Safe' In New ADT Campaign
Marketing Daily, Aaron Baar - Tuesday, February 17, 2015
"With the smart home and security competitive landscape continuing to evolve eve ...
- 3 Big Cable Stocks Downgraded
MediaDailyNews, Wayne Friedman - Tuesday, February 17, 2015
One major media analyst says it's time to pull back on cab ...
- Hampton Hotel Ads Use Music To Reach Leisure Travelers
MediaDailyNews, Erik Sass - Tuesday, February 17, 2015
Hampton Hotels has debuted a new multiplatform marketing campaign using music ...
- Fox's 'Empire' Rockets To Success
MediaDailyNews, Wayne Friedman - Tuesday, February 17, 2015
Looking at TV viewership more than halfway through the TV season, mo ...
- Kleenex Gives Away Tissues To Share With Strangers
Out to Launch, Amy Corr - Wednesday, February 18, 2015
This is a sweet little experiment that took place in Canada recentl ...
- 'Native' Marketing On Television Might Look More Like TV Production
TV Watch, Wayne Friedman - Wednesday, February 18, 2015
Where does native advertising begin and end on TV? Almost to ...
- Thoroughly Modern 'Family': First Look At Next Week's All-Digital Episode
TVBlog, Adam Buckman - Wednesday, February 18, 2015
The makers of next week's all-digital episode of "Modern Family" should ...
- TV Programmatic: More than Real-Time Bidding
Audience Buying Insider, Joe Abruzzo - Tuesday, February 17, 2015
Programmatic buying is getting a good deal of attention -- and rece ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- TV Upfront Spend Shifts, Cable Grows Steadily
MediaDailyNews, Wayne Friedman - Tuesday, February 17, 2015
Historical trends for prime-time TV upfront spending continue to ebb. Media Dynamic ...
- NEW! Man Controls His Destiny When He Uses Booking.com
Out to Launch, Amy Corr - Monday, February 16, 2015
Booking.com launched a 60-second TV spot that follows the story of o ...
- Are Subscription-Based Companies A Threat To Advertising-Supported Platforms?
TV Watch, Wayne Friedman - Tuesday, February 17, 2015
Worries continue to arise about what will happen to advertising-supported TV ...
- New 'Odd Couple' Vs. The Old One: Should We Go There Or Not?
TVBlog, Adam Buckman - Tuesday, February 17, 2015
If you've asked yourself why CBS is remaking a series as well-remember ...
- Study Says TV Still Leads Digital
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 16, 2015
A fourth-quarter agency survey from media-buying agency Strata found that 53% ...
- Nielsen Revs Grow Slightly, Focuses On VOD
MediaDailyNews, Wayne Friedman - Friday, February 13, 2015
Nielsen says potential new media measurement competitors are just offering a sma ...
- TV Rights Drive WWE Revs, Digital TV On Rise
MediaDailyNews, Wayne Friedman - Friday, February 13, 2015
World Wrestling Entertainment's stock keeps rising -- based on higher-than-expected financial result ...
- NEW! Canadian Tire Encourages People To #ShovelItForward
Out to Launch, Amy Corr - Friday, February 13, 2015
Canadians know their hockey and wintry weather. Canadian Tire launched a 60-seco ...
- Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
TV Watch, Wayne Friedman - Monday, February 16, 2015
So what if we got it all wrong? Maybe more money th ...
- Grownups In 'The Slap' Deserved A Slap In The Face Too
TVBlog, Adam Buckman - Monday, February 16, 2015
It wasn't the bratty kid who should have been slapped in "T ...
- Affluent Viewers Favor ABC
MediaDailyNews, Wayne Friedman - Thursday, February 12, 2015
High on the list of upscale TV shows -- and in theor ...
- Scripps Networks Affiliate Fees Outpace Revs, HGTV Fuels Co.
MediaDailyNews, Wayne Friedman - Thursday, February 12, 2015
Scripps Networks Interactive -- home of Food Networks and HGTV -- witness ...
- Viewability: No One Else Has It, Either
Online Media Daily, George Simpson - Thursday, February 12, 2015
Memo to: Linda Yaccarino -- Linda: As you know, I was ...
- NEW! Get A Room, Lovebirds, And Expedia Will Save You $50
Out to Launch, Amy Corr - Thursday, February 12, 2015
Love is in the air and PDA is lurking around every corn ...
- Smaller Cable TV Bundles: Better Sampling, More Viewing?
TV Watch, Wayne Friedman - Friday, February 13, 2015
Might smaller cable TV bundles be a savior for some TV network ...
- Air Talent Gone Wild: Crazy Week in TV Finally Ends
TVBlog, Adam Buckman - Friday, February 13, 2015
Jon Stewart said he's leaving, Rosie said good-bye, and Brian Williams sa ...
- Honda Goes To Greendale With 'Community' Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2015
Honda will use the partnership -- which includes category exclusivity, integration ...
- Turner Grows Revs, Subscriptions
MediaDailyNews, Wayne Friedman - Wednesday, February 11, 2015
Time Warner's Turner revenue grew slightly in the fourth quarter -- wi ...