
Russian clown
Oleg Popov, also known as "the Sunshine Clown," is the perfect example of someone who made his work his play and his play his work.
McDonald's celebrates its 60th
anniversary in Germany with a 1:30 ad that pays tribute to Popov, who still performs at the young age of 84. Viewers watch as Popov entertains an audience of fans young and old; once the show is over,
Popov removes his makeup and drives to McDonald's. He enjoys a late-night burger and fries and tips his hat to another clown, Ronald McDonald. "When you make people happy, you never get old," closes
the ad,
seen here, and created by
Thjnk Tank, a Leo Burnett hybrid German agency.
Alex Feil directed the
spot.
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