Mike's Hard Lemonade Launches Animated Spot That Chronicles Company History

mikeslemonadeMike's Hard Lemonade launched an animated TV spot that tells the story of the brand's inception. It was founded back in 1999, so I feel old at the start. The company came to life in Mike's garage and took the beer category by storm. The company prides itself on only using natural ingredients and creating new recipes from scratch -- most likely not in the garage anymore. The spot serves as a precursor to an upcoming summer campaign. Watch it here, created by TRISECT and produced by Sarofsky Corp.

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