- Avoiding The Super Bowl Stunt Factor
Video Insider, Paul Bremer - Thursday, January 29, 2015
For the ad industry, the planning period leading up to the Sup ...
- Netflix Declares War On Linear TV With A Show Aired Every Tuesday? Confused?
London Blog, Sean Hargrave - Wednesday, January 28, 2015
Netflix talks big about revolutionising linear television, but it's failing to wa ...
- Golfers Couples, Funk Featured In New Mitsubishi Electric Ads
MAD, Larissa Faw - Tuesday, January 27, 2015
Mitsubishi Electric's agency of record, Ames Scullin O'Haire (ASO) is introducing t ...
- Forecast: Global Ad Spend Slows, Highest In Emerging Markets
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2015
Global advertising spending will slow up in 2015 to a 5.1% grow ...
- WWE Digital TV Pays Off
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2015
One traditional TV-centric brand is seemingly making a nice extension into ...
- TV's Addressable Future Is Closer Than You Think
Online Spin, Cory Treffiletti - Wednesday, January 28, 2015
I hate to waste things. I hate wasting time, and I despi ...
- NEW! Kim Kardashian Pokes Fun At Herself, Laughs All The Way To The Bank, In T-Mobile Super Bowl Ad
Out to Launch, Amy Corr - Tuesday, January 27, 2015
Is it Super Bowl time already? Here's a look at some ...
- Coca-Cola Launches Online Videos Prior To Super Bowl -- First Stars Danica Patrick
Out to Launch, Amy Corr - Wednesday, January 28, 2015
Coca-Cola's Super Bowl campaign focuses on making the Internet a positive experien ...
- Snoop Dogg And Gilbert Gottfried Star In EAT24's First Super Bowl Ad
Out to Launch, Amy Corr - Wednesday, January 28, 2015
Think of EAT24's debut Super Bowl ad as an edgier version ...
- Squarespace And Jeff Bridges Will Put You To Sleep, On Purpose, In Super Bowl Spot
Out to Launch, Amy Corr - Wednesday, January 28, 2015
Squarespace and Jeff Bridges want you to have a good night's slee ...
- 'View,' 'Biggest Loser' Stories Demonstrate Futility Of Denials
TVBlog, Adam Buckman - Wednesday, January 28, 2015
Two TV stories in the news lately are great examples of t ...
- AT&T Taps Fluent For Millennial Marketing Projects
MAD, Steve McClellan - Monday, January 26, 2015
The Boston-based marketing agency will develop customized college market programming for t ...
- Average Super Bowl Spending To Be $77.88
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The survey, based on more than 6,000 responses from adults, conducted t ...
- Coke Airing Super Bowl Ad Teasers on TV; Also Offering Supporting Videos Online
Marketing Daily, Karlene Lukovitz - Monday, January 26, 2015
The goals of the ad are nothing less than to "tackle t ...
- Ad-Supported TV Tops Online Video
MediaDailyNews, Wayne Friedman - Monday, January 26, 2015
Recent research shows that traditional TV still dominates overall video media ...
- Fox Networks Taps Lefkowitz As EVP, Ad Sales
MediaDailyNews, Wayne Friedman - Monday, January 26, 2015
Longtime senior advertising executive for the Fox cable network Bruce Lefkowitz h ...
- When Do We Need To Revise The 'Up' Part Of The Word Upfront?
TV Watch, Wayne Friedman - Tuesday, January 27, 2015
Too early to starting talking upfront? In the next few weeks, y ...
- 'Downton's' Rude Miss Bunting: Is She The Most Hated Character On TV?
TVBlog, Adam Buckman - Tuesday, January 27, 2015
Midway into the "Downton Abbey" season we find ourselves confronted with ...
- Most Brands Aren't Getting What They Are Paying For In Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
Most advertisers will lose money on their investment in the Super Bow ...
- Linear TV Boosted By Online Viewing
MediaDailyNews, Wayne Friedman - Friday, January 23, 2015
New research says a little less than half of TV's core viewe ...
- AT&T Buy Of DirecTV Makes U-verse Profitable
MediaDailyNews, Wayne Friedman - Friday, January 23, 2015
Nearing a completed acquisition of its proposed $48.5 billion deal for DirecT ...
- NEW! Dads Show #RealStrength In Dove Men + Care Super Bowl Spot
Out to Launch, Amy Corr - Friday, January 23, 2015
Dads are parents, too, in a Super Bowl spot for Dove M ...
- Quality TV Shows Everywhere, But What About Off-Network Comedies?
TV Watch, Wayne Friedman - Monday, January 26, 2015
With all the talk about an explosion of TV shows, there ...
- NBC Spy Drama 'Allegiance' Survives Comparison With 'The Americans'
TVBlog, Adam Buckman - Monday, January 26, 2015
Call it Cold War 2.0. That's the feeling one gets when watchi ...
- Yes, We Watch Online, But Overwhelmingly We Watch TV Fare
VidBlog, P.J. Bednarski - Monday, January 26, 2015
A new Cabletelevision Advertising Bureau report, titled "Get Real: Video Advertising 2015 ...
- Two On-Ramps To the Audience Buying Superhighway
Audience Buying Insider, John Piccone - Friday, January 23, 2015
I read with delight a series of announcements that appeared after t ...
- I Cried That I Had No Bread Bags For My Shoes -- And Then I Met A Man With No Feet
Mad Blog, - Thursday, January 22, 2015
To be fair, all politics is theater, and certainly a televised occasi ...
- Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
Marketing Daily, Karlene Lukovitz - Friday, January 23, 2015
The line has become one of PepsiCo's most successful beverage introductions ...
- Sports TV Comprises Most Cable Costs
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2015
Sports cable channels are expected to continue to weigh down the bu ...
- 'Empire' Is Rising On Fox
MediaDailyNews, Wayne Friedman - Friday, January 23, 2015
Fox's rising "Empire" drama boosted the network's already strong Wednesday results ...