Through Thursday, there were some 103 million video views up from 69.2 million a year ago, with 35% of Super Bowl ad plays are now on Facebook. YouTube is also a major contributor to video views total, according to iSpot.tv.
There have also been 3.1 million social actions — shares, likes, comments, tweets, and other activities around Super Bowl commercials — up from 1.6 million a year ago. There have been 1.2 million searches for specific TV commercials — more than double the 565,000 of a year ago.
Some 111 pieces of advertising “creatives” have been released — up from 49 creatives a year ago. Forty-one advertisers have released some Super Bowl-related content, up from 38 marketers a year ago.
Separately, NBCUniversal announced that a number of its prime-time shows will get a big promotional push during the game.
This includes “The Blacklist” (a 30-second spot, and an episode of this will follow the game); “The Voice” (60-second spot); and “Undateable” (30-second). New show “Odyssey” will also get a 15-second spot; the series begins April 5.
In addition, NBCUniversal cable network E! Entertainment will get its first Super Bowl promo.