- CBS' 'Thursday Night Football' Wins 16M Viewers
MediaDailyNews, Wayne Friedman - Friday, September 12, 2014
CBS' new NFL "Thursday Night Football" series performed well in viewership f ...
- New Internet TV Services Appeal To Trad TV Providers
MediaDailyNews, Wayne Friedman - Friday, September 12, 2014
More TV content providers are looking to dip their toes in t ...
- Comcast To Carry Univision Deportes
MediaDailyNews, Erik Sass - Friday, September 12, 2014
Comcast and Univision Communications have struck a long-term deal for the distributi ...
- Extreme Reach Introduces A Dashboard For Cross-Platform Ad Campaigns
Online Video Daily, P.J. Bednarski - Monday, September 15, 2014
Extreme Reach has introduced a new dashboard solution that allows a us ...
- NEW! Fans Dive Into FIFA 15 Ad, 'Feel The Game'
Out to Launch, Amy Corr - Friday, September 12, 2014
Sports fans immerse themselves in their favorite games, and football fans di ...
- TV Hours Watched Yielding To Digital Video
Research Brief, Jack Loechner - Monday, September 15, 2014
According to a new report by Nielsen, young people continue to shi ...
- How Much Do Marketers Really Need The NFL?
TV Watch, Wayne Friedman - Monday, September 15, 2014
A lot has been made of the Baltimore Ravens' Ray Rice traves ...
- Random Reflections On My Hindsight Experience With The TV Blog
TVBlog, Ed Martin - Monday, September 15, 2014
This column marks the end of my year writing the daily MediaPo ...
- Programmatic Cross-Platform Integration: Where Are We?
Audience Buying Insider, Walt Horstman - Friday, September 12, 2014
Digital demand-side platforms (DSPs) have set the bar for what today's med ...
- Campaign Says Stolichnaya is 'The Vodka' - Not 'A Vodka'
Marketing Daily, Karl Greenberg - Thursday, September 11, 2014
John Esposito, president of North America at Stoli Group U.S.A., tells "Marketi ...
- Younger Demos Favor Live TV
MediaDailyNews, Wayne Friedman - Thursday, September 11, 2014
Growing numbers of younger digital, multiscreen TV-video users have a strong preferen ...
- NEW! GE Launches Touching Video, 'The Boy Who Beeps'
Out to Launch, Amy Corr - Thursday, September 11, 2014
GE has launched "The Boy Who Beeps," a sweet two-minute video th ...
- Specific Media Adds Kantar, Rentrak Data To TV Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Thursday, September 11, 2014
Specific Media has beefed up its TV audience targeting platform with t ...
- Will Young Viewers Reject The Traditional TV Commute?
TV Watch, Wayne Friedman - Friday, September 12, 2014
Looking for a new on-ramp to traditional broadcast and cable networks? ...
- The Hard Life Of The Ad Executive, As Explained In The Classic Cop Drama 'Adam-12'
TVBlog, Ed Martin - Friday, September 12, 2014
Has the life of the advertising executive always been a tough o ...
- Volkswagen Does 'Funny Or Die' For 2015 Golf
Marketing Daily, Karl Greenberg - Wednesday, September 10, 2014
The video was shot in a Texas Target. The neighbor is R ...
- It's The Most Wonderful Time Of The Year
Marketing: Entertainment, Doug Chavez - Thursday, September 11, 2014
With a headline like that, you may have thought I was goi ...
- Sony Internet TV To Carry 22 Viacom Nets
MediaDailyNews, Wayne Friedman - Wednesday, September 10, 2014
Sony's new "cloud-based" Internet delivered TV service has struck a deal ...
- Telemundo Taps Into Sponsors, Social Media Influencers For New Reality Series
MediaDailyNews, Larissa Faw - Wednesday, September 10, 2014
Telemundo is embracing both traditional and nontraditional media to promote its newe ...
- CBS Content With Upfront Performance And Current VOD Policy For TV Shows
MediaDailyNews, Wayne Friedman - Wednesday, September 10, 2014
TV networks' weak upfront advertising market was a mixed bag for t ...
- NEW! 'Survivor Tree' Tells Story In 9/11 Memorial & Museum Ad
Out to Launch, Amy Corr - Wednesday, September 10, 2014
The 9/11 Memorial & Museum launched a TV and social media campai ...
- Programmatic Marketing Is The Key To Reaching Millennials
Real-Time Daily, Paul Martecchini - Thursday, September 11, 2014
Brand managers ask whether it's possible to launch branding initiatives programmatically, b ...
- Can TV Learn From U2's Recent 'Free' Deal With Apple?
TV Watch, Wayne Friedman - Thursday, September 11, 2014
Despite growing pay TV and other OTT services, consumers always believe ...
- MSNBC's Riveting Annual Replay Of NBC's Real-Time 9/11 Coverage
TVBlog, Ed Martin - Thursday, September 11, 2014
More than any documentary or news program that I can think o ...
- TV Execs Predict 4KTV Goes Mainstream
MediaDailyNews, Wayne Friedman - Tuesday, September 9, 2014
A worldwide survey of media executives found that 4K TV -- so-call ...
- NFL Scores Big On TV
MediaDailyNews, Wayne Friedman - Tuesday, September 9, 2014
Amid all the NFL off-field TV coverage over the Baltimore Ravens' R ...
- TV Marketers Need To Embrace Digital Thinking
MediaDailyNews, Thiru Arunachalam - Wednesday, September 10, 2014
The TV networks spend upwards of a billion dollars every year ...
- NEW! Latest GEICO 'Did You Know' Ad Marks Return Of The Ickey Shuffle
Out to Launch, Amy Corr - Tuesday, September 9, 2014
Land Rover wants to send you to outer space. Gillette razors tick ...
- Rosetta Stone Aims To Create A Smaller World
Out to Launch, Amy Corr - Wednesday, September 10, 2014
Rosetta Stone has launched a 60-second ad that targets Millennials by illustrati ...
- Nationwide Jingle Is Catchy -- Just Ask Peyton Manning
Out to Launch, Amy Corr - Wednesday, September 10, 2014
Even Peyton Manning can't avoid getting an advertising jingle stuck in h ...