- Women 50 And Over Are Not Your Parent's Boomers
Marketing Daily, Karl Greenberg - Wednesday, September 17, 2014
First off, women born between 1946 and 1964 disagree that they a ...
- Smart TV Gains Momentum
MediaDailyNews, Wayne Friedman - Wednesday, September 17, 2014
Smart TV - Internet-connected TV sets - will continue to increase ...
- CBS' L7 Stretch, Compares Same Day Ratings To A 'Five Inning' Baseball Score
MediaDailyNews, Wayne Friedman - Wednesday, September 17, 2014
In an effort to tout a fuller picture of the health ...
- TV Anywhere...But The Desktop
MoBlog, Steve Smith - Thursday, September 18, 2014
For A&E Networks -- and likely many others -- the mobile tippi ...
- Twitter Expands Audience Targeting Tools
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, September 17, 2014
Twitter has begun inviting advertisers to create new list audiences -- a ...
- Marketers To NFL: 'Do We Have Your Attention Now?'
TV Watch, Wayne Friedman - Thursday, September 18, 2014
Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Sou ...
- Too Big To Fail: Why The NFL On TV Is Still On Top
TVBlog, Adam Buckman - Thursday, September 18, 2014
It would qualify as a pretty big TV story if TV's highest-rat ...
- Deep Thinking On Second Screens And TV Everywhere
VidBlog, P.J. Bednarski - Thursday, September 18, 2014
This just in: Consumers really watch a lot more TV on gre ...
- Longer TV Spots May Be Better
MediaDailyNews, Bill McCabe - Wednesday, September 17, 2014
Thirty seconds no longer provides advertisers with sufficient time to achieve the ...
- Cable Slips Faster Than Broadcast In Prime-Time
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2014
Summertime for TV networks can still be rough for broadcast TV networ ...
- OTT Faces Challenges, Consumers Stay With Linear TV
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2014
Although proponents of over-the-top TV -- OTT platforms and services -- a ...
- Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2014
A slow-moving U.S. advertising market only inched up 0.7% in the seco ...
- Amazon's Twitch, Disney, iHeartRadio Land On Google Chromecast
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2014
Amazon's Twitch landed on Google Chromecast to make watching content on televisi ...
- Football Players Who Flopped In NFL Want To Go Back To College Days In DISH Ad
Out to Launch, Amy Corr - Wednesday, September 17, 2014
Three successful college football players who flopped in the NFL poke f ...
- Tom Brady Uses All His Time-Outs In Ad For UGG Australia
Out to Launch, Amy Corr - Wednesday, September 17, 2014
UGG Australia launched "This Is UGG," a global brand marketing campaign starri ...
- Advocates Urge FCC To Block AT&T's Merger With DirecTV
PolicyBlog, Wendy Davis - Wednesday, September 17, 2014
Advocacy group Public Knowledge is warning the Federal Communications Commission that AT&T ...
- Narrators And Internet Geniuses: Decoding The 'Mysteries' Of The New Fall Season
TVBlog, Adam Buckman - Wednesday, September 17, 2014
What's new in the new fall season? Not much, when you g ...
- T/V Multitaskers: Positive Or Negative For Advertisers?
Video Insider, John R. Osborn - Wednesday, September 17, 2014
As a planner and buyer of media, I was often concerned abo ...
- Digital Ad Spend Will Surpass TV By 2017
MAD, Steve McClellan - Monday, September 15, 2014
It's happening already in some major ad economies. But while ad executiv ...
- Many Mobile Users Favor TV On Second Screen
MediaDailyNews, Wayne Friedman - Monday, September 15, 2014
Social media and its connection with TV networks and brands keeps growin ...
- Hoffman To Exit NBC
MediaDailyNews, Wayne Friedman - Monday, September 15, 2014
Longtime senior NBC advertising sales executive Jim Hoffman is departing. The 26-ye ...
- Heart Attack: Clear Channel Uses Meme To Rebrand All Media
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2014
Clear Channel Communications hearted its radio brand repositioning so much that ...
- Al Jazeera Debuts AJ+ App
Mobile Marketing Daily, Mark Walsh - Monday, September 15, 2014
Al Jazeera Media Network on Monday rolled out an app version ...
- NEW! Dad Uses Reward Points To Give Daughter Real-Life 'Safari' In Expedia Ad
Out to Launch, Amy Corr - Monday, September 15, 2014
Expedia launched a new loyalty program, Expedia+Rewards, that allows travelers to ea ...
- FreeWheel Adds Discovery To FourFronts Programmatic TV Pilot
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Discovery Communications on Monday announced it has joined the "FourFronts" programmatic marketplac ...
- Networks Should Help Viewers Dump Their TV Trash
TV Watch, Wayne Friedman - Tuesday, September 16, 2014
As a service to viewers, the next generation of TV networks a ...
- 'The View' From Here: All Eyes On Rosie O'Donnell As Revamped ABC Show Begins 18th Season
TVBlog, Adam Buckman - Tuesday, September 16, 2014
"The View" is nothing if not personal. "Like bad gas, we ha ...
- Tweeting About TV: Overrated Or Vital?
VidBlog, P.J. Bednarski - Tuesday, September 16, 2014
Hub Entertainment Research concludes that social media influencers like Facebook and Twitt ...
- Truly Defective: Matthew McConaughey Captured Thinking And Driving
Garfield at Large, Bob Garfield - Monday, September 15, 2014
This is about some terrible TV commercials and one not-quite-as-bad commercial - ...
- Air Force Aims High With New National Effort
Marketing Daily, Karl Greenberg - Friday, September 12, 2014
Video assets include three spots as well as new video content, "Barri ...