
Sports fans immerse themselves in their
favorite games, and football fans dive into the global campaign for
FIFA 15, a video game available Sept. 26. "Feel The Game" is 2:15 of pure adrenaline for players, as the video
depicts gamers so enmeshed in each game that they can actually feel each kick, tackle, and goal that takes place. Each action seeps into a gamer's environment, so when a player is tackled, he's
thrown across the room; when a player readies a penalty kick, a trio of gamers, and the pet goldfish, jump in unison to block the ball. It's probably the closest fans will get to feeling what
Lionel Messi does on the field. Messi has a cameo in the video as an avid gamer who, not surprisingly, plays himself in the game. His impressive goal looks good in the game and in Messi's apartment.
See it here, created by
Wieden+Kennedy Amsterdam.
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