- TV Programmatic: More than Real-Time Bidding
Audience Buying Insider, Joe Abruzzo - Tuesday, July 15, 2014
Programmatic buying is getting a good deal of attention -- and rece ...
- New York, New York: It's a Wonderful Town
MediaDailyNews, Gary Holmes - Monday, July 14, 2014
New York is the greatest city in the world. And how ...
- TV Viewers Happily Indulge In Binge Watching
MediaDailyNews, Wayne Friedman - Monday, July 14, 2014
Research says 63% of TV viewers 18+ have watched at least thr ...
- Legos, 'Avengers' Recast At Discovery Times Square
MediaDailyNews, Fern Siegel - Monday, July 14, 2014
Discovery Times Square is transforming Legos and Marvel's Avengers, both media bonanza ...
- The Sky is Definitely Not Falling
Real-Time Daily, - Tuesday, July 15, 2014
Programmatic TV buying - the term pops up everywhere and the reactio ...
- What TV Awards Mean As A Marketing Tool Now
TV Watch, Wayne Friedman - Tuesday, July 15, 2014
Room for more TV awards? Forty percent more dramas and 60% perce ...
- El Rey Delivers More Socko Entertainment With 'Matador'
TVBlog, Ed Martin - Tuesday, July 15, 2014
The premiere tonight on the El Rey network of the new acti ...
- FirstBank Enlists An Amish Spokesman
Marketing Daily, Tanya Gazdik - Sunday, July 13, 2014
"Most banks have a mobile banking app. We wanted to illustrate th ...
- NEW! Netflix Channels Old-School TV and Movie Plots In Latest TV Campaign
Out to Launch, Amy Corr - Friday, July 11, 2014
The latest three ads in Netflix's "You Gotta Get It, To G ...
- LeBron Changes The Sports TV Game Again
TV Watch, Wayne Friedman - Tuesday, July 15, 2014
In a big surprise to many, LeBron James is going home ...
- Emmy Surprise! Nominations In Comedy Categories Are Largely A-Okay
TVBlog, Ed Martin - Monday, July 14, 2014
The oversights this year in the drama arena may have been exasperatin ...
- Youth Fantasy "Maximum Ride" Getting YouTube Series
Around the Net in Video, Gavin O'Malley - Friday, July 11, 2014
Media company Collective Digital Studio has partnered up with James Patterson ...
- Moneyball 2.0
Audience Buying Insider, Justin Evans - Friday, July 11, 2014
Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressi ...
- Streaming Media Player Market Growing, Roku Dominates U.S.
MediaDailyNews, Wayne Friedman - Thursday, July 10, 2014
More than 25% of U.S. TV homes will have a streaming med ...
- CBS' 'Extant' Has Modest Debut
MediaDailyNews, Wayne Friedman - Thursday, July 10, 2014
CBS' second piece of its big original scripted programming effort this summ ...
- ESPN: Sleeping With The Enemy
Online Media Daily, George Simpson - Friday, July 11, 2014
In light of the record audiences for World Cup games, the fol ...
- NEW! Amish Man Is Latest Spokesperson For Firstbank
Out to Launch, Amy Corr - Thursday, July 10, 2014
An Amish spokesman helps the tech-challenged with smartphone banking in a tr ...
- How Programmatic Can Amplify Your TV Buys
Programmatic Insider, Larry Shender - Monday, July 14, 2014
Programmatic buying has some seriously untapped creative potential, and the possibilities ...
- Break Up Broadband & TV Businesses: Can Consumers Do The Math?
TV Watch, Wayne Friedman - Friday, July 11, 2014
Sen. Al Franken (D-Minn) doesn't really like the idea of an AT&T-Direc ...
- Emmy Drama! 'The Good Wife' Overlooked; 'Orphan Black' Star Snubbed Once Again
TVBlog, Ed Martin - Friday, July 11, 2014
The nominations for the annual Emmy Awards are usually a mixed b ...
- Skyy Encourages New Thinking In Routine Scenarios
Marketing Daily, Karlene Lukovitz - Wednesday, July 9, 2014
The TV spots are being aired nationally, starting July 9, on outle ...
- Good News, Roku, Streaming Media Is Catching On
Marketing Daily, Aaron Baar - Wednesday, July 9, 2014
"The first Roku box was called the 'Netflix player,'" Parks Associates' Barba ...
- Discovery Fit & Health Becomes Discovery Life
MediaDailyNews, Wayne Friedman - Wednesday, July 9, 2014
Discovery Fit & Health will become Discovery Life Channel -- the seco ...
- TV/Radio Dollar Volume Deal-Making Down In Q2
MediaDailyNews, Wayne Friedman - Wednesday, July 9, 2014
TV/radio station deal-making slowed down for the second quarter of 2014 ...
- Aereo Maps Out New Legal Strategy: It's A Cabler
Online Media Daily, Wendy Davis - Thursday, July 10, 2014
Shifting gears, online video service Aereo says it now plans to arg ...
- Ruh-Roh! Is Rosie O'Donnell Returning To 'The View'?
TVBlog, Ed Martin - Thursday, July 10, 2014
If it's true -- and by the time you read this ...
- Nissan Enlists T.J. Smith For Sentra Sing-Along
Marketing Daily, Karl Greenberg - Tuesday, July 8, 2014
"That was a qualifier," Rob Robinson, Nissan social media manager, tells "Marketi ...
- USA Network Promotes Editorial/Advertising Blur For 'Satisfaction'
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2014
Looking to blur more editorial content into its TV marketing efforts, U ...
- Nimble Storage Shows Where Old Storage Technology Goes To Retire
Out to Launch, Amy Corr - Wednesday, July 9, 2014
Where does old technology go to die -- or retire? I alwa ...
- Twitter Taps Stanton As Global Media Chief
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, July 8, 2014
Twitter has found its first global media chief in Katie Jacobs Stanto ...