- How Programmatic Can Amplify Your TV Buys
Programmatic Insider, Larry Shender - Monday, July 14, 2014
Programmatic buying has some seriously untapped creative potential, and the possibilities ...
- Break Up Broadband & TV Businesses: Can Consumers Do The Math?
TV Watch, Wayne Friedman - Friday, July 11, 2014
Sen. Al Franken (D-Minn) doesn't really like the idea of an AT&T-Direc ...
- Emmy Drama! 'The Good Wife' Overlooked; 'Orphan Black' Star Snubbed Once Again
TVBlog, Ed Martin - Friday, July 11, 2014
The nominations for the annual Emmy Awards are usually a mixed b ...
- Skyy Encourages New Thinking In Routine Scenarios
Marketing Daily, Karlene Lukovitz - Wednesday, July 9, 2014
The TV spots are being aired nationally, starting July 9, on outle ...
- Good News, Roku, Streaming Media Is Catching On
Marketing Daily, Aaron Baar - Wednesday, July 9, 2014
"The first Roku box was called the 'Netflix player,'" Parks Associates' Barba ...
- Discovery Fit & Health Becomes Discovery Life
MediaDailyNews, Wayne Friedman - Wednesday, July 9, 2014
Discovery Fit & Health will become Discovery Life Channel -- the seco ...
- TV/Radio Dollar Volume Deal-Making Down In Q2
MediaDailyNews, Wayne Friedman - Wednesday, July 9, 2014
TV/radio station deal-making slowed down for the second quarter of 2014 ...
- Aereo Maps Out New Legal Strategy: It's A Cabler
Online Media Daily, Wendy Davis - Thursday, July 10, 2014
Shifting gears, online video service Aereo says it now plans to arg ...
- Ruh-Roh! Is Rosie O'Donnell Returning To 'The View'?
TVBlog, Ed Martin - Thursday, July 10, 2014
If it's true -- and by the time you read this ...
- Nissan Enlists T.J. Smith For Sentra Sing-Along
Marketing Daily, Karl Greenberg - Tuesday, July 8, 2014
"That was a qualifier," Rob Robinson, Nissan social media manager, tells "Marketi ...
- USA Network Promotes Editorial/Advertising Blur For 'Satisfaction'
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2014
Looking to blur more editorial content into its TV marketing efforts, U ...
- Nimble Storage Shows Where Old Storage Technology Goes To Retire
Out to Launch, Amy Corr - Wednesday, July 9, 2014
Where does old technology go to die -- or retire? I alwa ...
- Twitter Taps Stanton As Global Media Chief
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, July 8, 2014
Twitter has found its first global media chief in Katie Jacobs Stanto ...
- Targeting Current And Future Hyped TV Programs
TV Watch, Wayne Friedman - Wednesday, July 9, 2014
Alarm bells for shows like CBS' "Under the Dome"? Not exactly. La ...
- CBS Advances Its Summer Strategy With New Thriller 'Extant'
TVBlog, Ed Martin - Wednesday, July 9, 2014
The arrival tonight of the new science fiction thriller "Extant" on C ...
- We Don't Understand Soccer -- Or The Internet
VidBlog, P.J. Bednarski - Wednesday, July 9, 2014
MediaPost editor Joe Mandese wrote a fun piece about how he'd wi ...
- Media Buyers Predict Growth Of More Than 25% For Video-On-Demand Budgets
Around the Net In MAD London, Sean Hargrave - Tuesday, July 8, 2014
More than half of media buyers (56%) expect to increase video-on-demand spe ...
- Chevrolet Launches 4G LTE With Fireworks, New Spots
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
General Motors has been planning its first-mover play in the connected-car rea ...
- Wendy's Offers New Twist On Pretzel Love Songs
Marketing Daily, Karlene Lukovitz - Monday, July 7, 2014
The first new video, featuring cliched scenes like a young couple singi ...
- Global Pay TV Services, 4K TV Enjoy Uptick
MediaDailyNews, Wayne Friedman - Monday, July 7, 2014
For pay TV providers and Ultra HDTV manufacturers, there will continue ...
- Hallmark Movie Channel To Get New Logo, Name
MediaDailyNews, Wayne Friedman - Monday, July 7, 2014
Hallmark Movie Channel will be getting a major facelift and a n ...
- Investing In Media Companies: Q&A With Venture Capitalist Vincent Tang
MediaDailyNews, Charlene Weisler - Monday, July 7, 2014
Vincent Tang is a venture capitalist who has made a career ...
- Think Mobile, Act Local
Mobile Insider, Scott Swanson - Tuesday, July 8, 2014
Although the games are already underway, there is still some time le ...
- NEW! Big Red Soda Launches Movie Tie-In With 'Transformers: Age Of Extinction'
Out to Launch, Amy Corr - Monday, July 7, 2014
How will you prepare for the opening of "Transformers: Age Of Extinction ...
- Next TV Technology Not Coming From Your Favorite TV Network/Show
TV Watch, Wayne Friedman - Tuesday, July 8, 2014
The next generation of TV technology has been here, there -- b ...
- Why TV's World Cup Coverage Runneth Under
TVBlog, Joe Mandese - Tuesday, July 8, 2014
For a sport that seems as simple as soccer does, the bigge ...
- Actors' Union Strikes Deal On Contracts
Around the Net In MAD LA, Erik Sass - Friday, July 4, 2014
SAG-AFTRA, the largest union in Hollywood for actors and performers in t ...
- Netflix Eating Amazon's Content-Licensing Lunch
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, July 7, 2014
Despite its best efforts, Amazon’s subscription-video service continues to lag behind Netfli ...
- World Cup Scores Major Growth Ratings For Networks
MediaDailyNews, Wayne Friedman - Thursday, July 3, 2014
Boosted by its over-achieving U.S. soccer team, ESPN's World Cup ratings a ...
- IPTV Soars Globally, New Subscriptions Hit 100M
MediaDailyNews, Wayne Friedman - Thursday, July 3, 2014
Internet-protocol TV (IPTV) continues to climb at a steady rate globally, near ...