- Grabbing High-Profile TV Brands For Digital
TV Watch, Wayne Friedman - Monday, July 7, 2014
On digital platforms, TV continues to be about opportunity -- and timin ...
- In 2014, 'Green Acres' Is Still The Place To Be
TVBlog, Ed Martin - Monday, July 7, 2014
I remember enjoying "Green Acres" when I was a little kid. ...
- Remnant Is Dead -- Long Live Remnant!
Audience Buying Insider, John Piccone - Thursday, July 3, 2014
Is "remnant" a good thing or a bad thing? How could t ...
- Grumpy Cat Meets Perky Honey Nut Cheerios Mascot
Marketing Daily, Karlene Lukovitz - Wednesday, July 2, 2014
In a new 30-second TV spot for General Mills's Honey Nut Cheerio ...
- Mobile Surge To Boost Total U.S. Ad Spending 5% This Year
Mobile Marketing Daily, Mark Walsh - Wednesday, July 2, 2014
Steep growth in mobile advertising will help push total U.S. ad spendi ...
- Driven To Distraction: The Second-Screen Dilemma
MoBlog, Steve Smith - Thursday, July 3, 2014
Distracting ourselves from the TV screen with email look-ups, social chats a ...
- Millennials Top TV Streamers
Research Brief, Jack Loechner - Thursday, July 3, 2014
According to the results of The Harris Poll of 2,300 U.S. adult ...
- Big New Syndicated Shows May Not Be Essential For Station Groups
TV Watch, Wayne Friedman - Thursday, July 3, 2014
Fox Television Stations believes it might need a new model for loc ...
- Yahoo Rescues 'Community' - What's Next?
TVBlog, Ed Martin - Thursday, July 3, 2014
The news that Yahoo has committed to fresh episodes of the cu ...
- Meet George Foreman's 'Grillfriend' In New Ad Campaign
MAD, Larissa Faw - Tuesday, July 1, 2014
The grills from the former Boxing champ (and Spectrum Holdings) are ba ...
- Audi Seeks Smart, Provocative; Finds FX's 'Tyrant,' 'Fargo'
Marketing Daily, Karl Greenberg - Tuesday, July 1, 2014
"The biggest task we have still in marketing is awareness," says Lor ...
- Saks, SNL Team To Fight Cancer
Marketing Daily, Aaron Baar - Tuesday, July 1, 2014
"With Saturday Night Live celebrating its 40th season, it felt natural ...
- Telemundo, Sony Strike TV Production Deal
MediaDailyNews, Erik Sass - Tuesday, July 1, 2014
Telemundo has tapped Sony Pictures Television to produce three new prime-time seri ...
- NEW! Only The Special Nuts Become An M&M's Peanut
Out to Launch, Amy Corr - Tuesday, July 1, 2014
Dell opens the "Center for selfie improvement." Neutrogena aims to end junkfac ...
- Dell Opens 'Center For Selfie Improvement'
Out to Launch, Amy Corr - Wednesday, July 2, 2014
No matter where you are or what you're doing, chances are you' ...
- BrightRoll Looks To New Hires' Strength In TV, Programmatic To Boost Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 1, 2014
BrightRoll is looking to gain a stronger foothold in video advertising ...
- Time Out On Time Spent: Digital's Delta Is More Like Two Times TV's
TV Watch, Joe Mandese - Wednesday, July 2, 2014
Here's a surprising counter to those Mary Meeker-ish assertions that digital med ...
- Binge-Watch: 'The Killing' Returns From The Dead Once Again On August 1
TVBlog, Ed Martin - Wednesday, July 2, 2014
We're one month away from the arrival of the fourth season ...
- Conde Nast Entertainment Scores 12 Movie Studio Projects
Around the Net In Media, Phyllis Fine - Tuesday, July 1, 2014
Since its launch in October 2011, Condé Nast Entertainment "has a doz ...
- Programmatic TV 'Never Going To Be One-To-One' Like In Digital
Around the Net in Real-Time, Tyler Loechner - Monday, June 30, 2014
The topic of programmatic television came up in an Adweek Q&A wi ...
- Liberty Mutual, Havas Debut "New" Car Insurance Campaign
MAD, Larissa Faw - Monday, June 30, 2014
Dubbed, "See Car Insurance in a Whole New Light," the campaign includ ...
- Triscuit, Martha Stewart Team On Recipe Contest
Marketing Daily, Karlene Lukovitz - Monday, June 30, 2014
The contest consists of four recipe challenges. Starting June 30 and eve ...
- Levi's Bares Brand Soul In New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2014
The new effort, which will begin running in print, TV, digital, socia ...
- Liberty Mutual Effort Stars 'Everyday Americans'
Marketing Daily, Tanya Gazdik - Tuesday, July 1, 2014
Liberty Mutual Insurance is kicking off a campaign that includes 30- a ...
- RCA Courts Aereo Customers
Marketing Daily, Aaron Baar - Monday, June 30, 2014
"We do believe there's a tremendous amount of opportunity. With all ...
- Don't Leave Me To My Own Devices
MediaDailyNews, Gary Holmes - Monday, June 30, 2014
You'd think that the more ways there are to watch TV t ...
- Crisis Averted: Fox Stations Set New Terms With Nielsen
MediaDailyNews, Joe Mandese - Tuesday, July 1, 2014
In a deal that came down to the wire, the Fox Televisi ...
- NEW! Kenny Rogers Gives Not-So-Subtle Card-Playing Clues In Latest GEICO Ad
Out to Launch, Amy Corr - Monday, June 30, 2014
GEICO has launched a pair of TV ads as part of i ...
- The Next Event To Watch After The World Cup? Midterm Elections
TV Watch, Steve McClellan - Tuesday, July 1, 2014
Another two weeks and the 2014 World Cup will be a fadi ...
- FX Unleashes The Ultimate Summer Thriller With 'The Strain'
TVBlog, Ed Martin - Tuesday, July 1, 2014
FX's "The Strain" is likely to be the biggest television event ...