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Programmatic TV 'Never Going To Be One-To-One' Like In Digital

  • Adweek, Monday, June 30, 2014 2:09 PM

The topic of programmatic television came up in an Adweek Q&A with Marianne Gambelli, EVP and chief investment officer at Horizon Media and former president of advertising sales at NBC.

Gambelli believes programmatic is “never going to be one-to-one on television the way it is with digital impressions," but that "most of the process" will be automated. She noted that TV buyers will use different streams of data to target buys like in digital, but that "ultimately we’re still going to transact the way we do now.”

Read the whole story at Adweek »

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