launched a pair of TV ads as part of its "Did you know" campaign. The first ad, "Kenny," illustrates how typical and mundane a night of playing poker with Kenny Rogers can be. It's hysterical. Rogers
isn't the least bit subtle around his fellow card players when he starts singing lines from his famous song, "The Gambler." "You got to know when to hold 'em. Know when to fold 'em. Know when to walk
away. Know when to run." Rogers continues singing until one player tells him that they get the gist and the obvious hints are unnecessary. See it
. The next ad, "Words Can Hurt," shows the climactic end of a Western movie. A cowboy leaves the woman he loves crying on the ground, wanting him to stay. As he rides off into the sunset, the
words "The End" appear onscreen. As the cowboy rides near the second "e," he's clotheslined by the letter, and left writhing on the ground as his horse rides off. Watch it here
. The Martin Agency
created the campaign.