• by Amy Corr  @MediaPostOTL, July 1, 2014

Extensive research is applied when looking for the latest batch of peanuts to become M&M's. And by research, I mean Yellow Peanut M&M stands by a conveyor belt pointing at unworthy peanuts passing him by until he sees the perfect peanut. Yellow picks up the nut, declaring: "I pick you," and names the chosen nut Cornelius Pumperdinkle. The 15-second spot is a lighthearted take that illustrates how M&M's only chooses  one in 100 peanuts to become an M&M. That's very selective and reminiscent of Dr Pepper's "One of a kind" ad campaign. See it here, created by BBDO New York.