Twitter has found its first global media chief in Katie Jacobs Stanton, formerly vice president of international market development at the microblogging giant.
While the title is new,
Stanton is actually filling in for Chloe Sladden, who resigned as head of Twitter’s media unit last month.
The appointment follows a number of c-suite changes at Twitter. Along with
Sladden, COO Ali Rowghani recently resigned. Former Goldman Sachs managing director Anthony Noto is also in the process of replacing Mike Gupta as CFO.
Stanton is expected to report to Gabriel
Stricker, head of marketing, communications and media at Twitter, who was given oversight over the company’s entire media team after Rowghani’s exit.
Stanton joined Twitter in 2010
from the U.S. Department of State, where she led its mobile donation campaign for Haiti, among other projects. Since 2010, Stanton has helped Twitter build out its international presence by
establishing offices in the United Kingdom, Japan, Germany, and other countries.
Stanton has also been a hot commodity in recent years. After taking the reins at Yahoo, Marissa Mayer reportedly tried to recruit the rising star for a major media role.
While user
engagement and growth remain serious concerns for investors, Twitter’s advertising and media strategies appear to be thriving.
Strengthening its media ties, Twitter recently agreed to
buy SnappyTV, which powers a popular platform for the live-clipping, editing and distribution of video across the Web.
The service is already a go-to for many of Twitter’s brand and
media partners via its Amplify ad program, Baljeet Singh, director of product management at Twitter, said at the time of Snapp’s acquisition.
Among other partners, the investment ties
into Twitter's efforts to drive TV viewership -- an area in which the microblogging leader claims to specialize.
A Twitter spokesman said the company would not be
commenting on Stanton’s appointment on Tuesday.
Earlier in her career, Stanton led development of products at Google and Yahoo.