Where does old technology go to die -- or retire? I always
thought the answer was the bottom of a landfill, but an amusing campaign for Nimble Storage
paints a different future for storage technology of yesteryear. The "Golden Years"
campaign, which launched in San Francisco and New York City, begins with the TV spot, "It's Time to Retire Your Old-School Storage." The ad, targeting storage vendors using outdated technology, shows
a hip, happening retirement community, with a pool, shuffleboard and loud Hawaiian tops worn by residents. The only difference is the residents here are jumbo-sized data storage units that now have
time to relax, sit by the pool and drink iced tea. "Let your old-school storage enjoy their golden years," closes the ad, seen here
created by Hub Strategy & Communication