- Younger Viewers Watch More Local TV, Given COVID-19 News
TV Watch, Wayne Friedman - Thursday, March 26, 2020
To keep these viewers long-term, local TV newscasts may need to redefi ...
- Syfy Space Series Boldly Goes Where Others Have Gone Before
TVBlog, Adam Buckman - Thursday, March 26, 2020
The appetite for "Star Wars"-style outer space shoot-'em-ups apparently knows no limi ...
- What Do Sports Fans Miss Most? The Drama!
TV Watch, Wayne Friedman - Wednesday, March 25, 2020
"Modern Family," "Wheel of Fortune," "Big Bang Theory" and "Good Morning Americ ...
- TV Creative In The Time Of COVID-19
TV Watch, Wayne Friedman - Tuesday, March 24, 2020
Some TV messaging is referencing what U.S. consumers face, such as fr ...
- Consumers Hoard Cash As Brands Appeal To Work-From-Home Situation
Data & Programmatic Insider, Laurie Sullivan - Sunday, March 22, 2020
A McKinsey & Company study released this weekend reveals that 42% belie ...
- How The Pandemic Changes The TV Upfront
TV Watch, Wayne Friedman - Monday, March 23, 2020
Prepare for the $20 billion upfront TV advertising market to be delaye ...
- TV Viewing Is Up, Will Advertisers Follow?
TV Watch, Wayne Friedman - Friday, March 20, 2020
As big sports franchises cancel games, there may be some shifts ...
- Four Decades of Pent-Up Need For Changes Will Upend TV Ad World
Media Insider, Dave Morgan - Thursday, March 19, 2020
Expect more video consumption and fragmentation among platforms, particularly with the lo ...
- Weather Channel Adds Science Information For Schoolkids At Home
Television News Daily, Fern Siegel - Wednesday, March 18, 2020
To promote science, TWC is offering quick bites of key information. ...
- TV Networks Nimble On Sports Changes, Given COVID-19 Impact
TV Watch, Wayne Friedman - Thursday, March 19, 2020
With no live sports programming to air -- NBA basketball games, NC ...
- Staffer Tests Positive For Coronavirus At 'New York Times,' Vox Media
Publishers Daily, Sara Guaglione - Tuesday, March 17, 2020
Various newspapers and TV networks have reported that staffers tested positive f ...
- TV Networks Record Higher Usage As Virus Forces People Indoors
Television News Daily, Wayne Friedman - Tuesday, March 17, 2020
There are strong expectations that all types of TV viewing -- ...
- Fox Corp. Buys Free, Ad-Supported Streamer Tubi For $440 Million
Television News Daily, Wayne Friedman - Tuesday, March 17, 2020
Fox says it will finance the Tubi purchase primarily from a sa ...
- TV Execs Focus On Consumer Demand, Some Politicians Push $1,000 Payments
TV Watch, Wayne Friedman - Wednesday, March 18, 2020
This move also comes as key indicators, such as the stock marke ...
- Forecast: 60% Rise In U.S. TV Viewing Expected, Due To Health Fears
Television News Daily, Wayne Friedman - Monday, March 16, 2020
Nielsen notes media consumption in the U.S. is already at historical hi ...
- TV's Top Franchise, The NFL, Is Expanding
Television News Daily, Wayne Friedman - Monday, March 16, 2020
The NFL will add one regular-season game up to 17, from ...
- NBCUniversal Breaks Longtime Movie-Theater Window, Offers Same Day-Date Digital Rentals
Television News Daily, Wayne Friedman - Monday, March 16, 2020
The first movie NBCU distributes will be DreamWorks Animation's "Trolls World Tour ...
- TV In The Time Of Coronavirus: News, Scripted TV Reruns
TV Watch, Wayne Friedman - Tuesday, March 17, 2020
Higher TV consumption may not mean higher advertising revenues for TV networ ...
- In Midst Of Virus Crisis, Dem Debaters Go Elbow To Elbow
TVBlog, Adam Buckman - Tuesday, March 17, 2020
Biden and Sanders kept their distance Sunday night in a televised deba ...
- ABC's 'Nightline' Takes 'Kimmel' Slot, Talk Show Airs Repeats
Television News Daily, Fern Siegel - Sunday, March 15, 2020
Starting Tuesday, "Nightline" will air at 11:35 p.m. for four nights, taki ...
- Securing Rights To Broadcast Sports Still Dominates TV
TV Watch, Wayne Friedman - Monday, March 16, 2020
Premium sports means live TV viewing - with a better chance f ...
- Can Quibi Cut Through The Streaming Clutter?
TV Watch, Wayne Friedman - Friday, March 13, 2020
Quibi needs a big push out of the gate: great reviews, b ...
- TV Is THE Metaphor For Video's Future
Media Insider, Dave Morgan - Thursday, March 12, 2020
New devices have neither supplanted television's unique role in delivering video, n ...
- Is Coronavirus Behind A Surge In Food Deliveries And Streaming?
Around the Net In MAD London, Sean Hargrave - Wednesday, March 11, 2020
Concern over the coronavirus could be behind a 12% uptick in dema ...
- Good Data Is Critical To The TV Ad Industry, Market Volatility Impacts Collection
TV Watch, Wayne Friedman - Wednesday, March 11, 2020
Volatility is the result of the coronavirus -- a lack of specif ...
- Death Rides 'The Pale Horse' In An Agatha Christie Mystery
TVBlog, Adam Buckman - Tuesday, March 10, 2020
The image of a pale horse whose rider is Death comes primari ...
- GroupM's Finecast Arrives In Canada
Mediapsssst, Richard Whitman - Monday, March 9, 2020
Partners include media companies, such as Bell, Rogers, CBC and Corus, ...
- Roku Won't Enter Program Arena, Only Big Media Can Handle Risk
TV Watch, Wayne Friedman - Monday, March 9, 2020
Netflix, Amazon, Apple TV+ and others are spending anywhere from $4 billi ...
- Will The Coronavirus Finally Make The Upfronts Go Away?
Media Insider, Maarten Albarda - Friday, March 6, 2020
If most or all upfront events are canned, perhaps advertisers will reali ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selli ...