- TV Upfronts Impacted By Coronavirus
TV Watch, Wayne Friedman - Friday, March 6, 2020
The issue now is supply. Advertising is relatively easy to cut duri ...
- A Canceled Summer Olympics Is TV's Worst-Case Scenario
TV Watch, Wayne Friedman - Thursday, March 5, 2020
Coronavirus fears reach everywhere. The $1.25 billion ad spend NBCU has pull ...
- In New Tech Drama 'Devs,' The Devil Is In The Details
TVBlog, Adam Buckman - Thursday, March 5, 2020
The new FX drama series "Devs" elevates the culture of a mysterio ...
- Harmon-Madsen Joins AccuWeather As CMO
Television News Daily, Fern Siegel - Tuesday, March 3, 2020
The new CMO is charged with a large portfolio, including advertising a ...
- Streamers Have Low Churn Rates, Will TV-Video Advertisers?
TV Watch, Wayne Friedman - Wednesday, March 4, 2020
Somewhat helpful in keeping streamers' churn low is the ease of cancellati ...
- Aloha, '0': Another 'Hawaii Five-0' In 2050 Seems Unlikely
TVBlog, Adam Buckman - Wednesday, March 4, 2020
The new "Hawaii Five-0" is ending its run on April 3. Wi ...
- Hearst Taps MacColl As Associate Publisher-Group Marketing Director, 'Food Network,' 'HGTV,' 'Pioneer Woman' Magazines
Publishers Daily, Melynda Fuller - Monday, March 2, 2020
MacColl will take on marketing initiatives for the three titles and purs ...
- Coronavirus Fears On TV Front: Possible Ad Schedule Cancellations
TV Watch, Wayne Friedman - Tuesday, March 3, 2020
As more reports of coronavirus arise, the TV and retail industries cou ...
- 'Flip Or Flop' Couple Each Get Their Own Shows After Split
TVBlog, Adam Buckman - Tuesday, March 3, 2020
If the premiere episode of "Flipping 101" is any indication, house-flipping ...
- Six Nations Is Not Ruling Out Switch To Pay TV
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
The Six Nations rugby tournament is not ruling out launching on p ...
- Media Stocks Down 14% For Week, Coronavirus Concerns Remain
MediaDailyNews, Wayne Friedman - Friday, February 28, 2020
Although media stocks were hit with dramatic weekly declines along with t ...
- Big Theatrical Movies Do Well - On Various Platforms
TV Watch, Wayne Friedman - Monday, March 2, 2020
Many major studio parent companies also own vast TV network groups. So ...
- OTT-CTV Deals Vital To Local TV Ad Efforts
TV Watch, Wayne Friedman - Friday, February 28, 2020
The future of local TV station groups will depend, in part, ...
- Why Programmatic Advertising Won't Work On TV
Media Insider, Dave Morgan - Thursday, February 27, 2020
Programmatic has provided cover for a massive amount of fraud. It h ...
- ATTN: Partners With Lena Waithe, Dove On 'Girls Room' Series
Publishers Daily, Melynda Fuller - Wednesday, February 26, 2020
The show builds on the Dove Self-Esteem Project's dedication to helping wom ...
- The Uber-ing Of TV Entertainment
TV Watch, Wayne Friedman - Wednesday, February 26, 2020
Streaming TV orders are getting shorter. Ten-episode seasons are often becoming three-to-s ...
- Could 'Monday Night Football' Return To ABC?
TV Watch, Wayne Friedman - Tuesday, February 25, 2020
Soon, the NFL will start high-profile -- and to some -- ten ...
- Brand-Naming New Streaming Services Is No Easy Task
TVBlog, Adam Buckman - Tuesday, February 25, 2020
A look at the streaming-service names we have right now reveals ...
- Russian-Backed Ads Are Back In 2020 - Will Facebook, TV Buy In?
TV Watch, Wayne Friedman - Monday, February 24, 2020
The Russians are coming again... to U.S. media! All to help Preside ...
- Old 'Friends' Reuniting To Boost New Streaming Service
TVBlog, Adam Buckman - Monday, February 24, 2020
The TV of the future is looking more and more like t ...
- Debate Over Regional Sports Networks' Values Impacts Growth For Pay TV Providers
TV Watch, Wayne Friedman - Friday, February 21, 2020
With modern TV-video consumers looking to pair down their pay TV month ...
- Al Pacino's Latest Role: Hunting Nazis In The 1970s
TVBlog, Adam Buckman - Friday, February 21, 2020
Violence and sadism await those who sample "Hunters" based on the advertisi ...
- Explaining CPM Increase: Q&A With SQAD's Marc Krigsman
MediaDailyNews, Charlene Weisler - Wednesday, February 19, 2020
Krigsman: "As fragmentation happens, we're seeing CPMs and rates go up." ...
- Q&A: Marley Spoon's Adam Stern On Linear TV
MediaPost Connect, Nina Lentini - Thursday, February 20, 2020
Adam Stern, Acquisition Marketing Manager at Marley Spoon, will make a presentatio ...
- 'New York Post,' Investigation Discovery To Produce 2 True-Crime Series
Publishers Daily, Sara Guaglione - Wednesday, February 19, 2020
"Torn From The Headlines: New York Post Reports" will take viewers behi ...
- Bloomberg's TV Spots Promote Competence, Obama Association
TV Watch, Wayne Friedman - Thursday, February 20, 2020
A recent TV commercial talks up the efforts of both men ...
- The Astros Cheated In The 2017 World Series. Will It Impact TV Sponsorships?
TV Watch, Wayne Friedman - Wednesday, February 19, 2020
The Astros, who won the World Series in 2017, have been caug ...
- FlixLatino Gains Visibility On Amazon Prime
Television News Daily, Fern Siegel - Monday, February 17, 2020
FlixLatino is targeting a specific demo -- U.S. Hispanics and Boricuas betwe ...
- CBS Dramas Dominate Prime Time Halfway Through TV Season
Television News Daily, Wayne Friedman - Monday, February 17, 2020
Taking the top spot, CBS' "NCIS" averages 15.1 million viewers in Nielsen-measur ...
- More Legacy TV Cord Cutting To Come
TV Watch, Wayne Friedman - Tuesday, February 18, 2020
Roku says half all U.S. homes will be cord cutters or cord-neve ...