- Domino's Automates Pizza Pickup
AI & IoT Daily, Chuck Martin - Monday, February 17, 2020
After ordering through the Domino's app, customers can check in using t ...
- Meredith Corp's Foundry, 'EW' Partner On Immersive 'Homeland' Campaign
Publishers Daily, Melynda Fuller - Friday, February 14, 2020
The campaign includes 14 videos with expert commentary from 'EW' editors ...
- Founders Would Have Deemed Pace Of News Unprecedented: Un-President-ed, Too
RTBlog, Joe Mandese - Monday, February 17, 2020
On this Presidents Day, I'd like you to think about how t ...
- Sports All Star-Pro Bowl Games: Show Us The Entertainment
TV Watch, Wayne Friedman - Monday, February 17, 2020
To keep fans interested, professional sports is kicking up the action a ...
- Lanford Feels The Bern as 'Conners' Goes Live On NH Primary Night
TVBlog, Adam Buckman - Monday, February 17, 2020
In a clever tie-in to real-life events, "The Conners" went live ...
- Roku Q4 Revenue Rises 49%, Active Accounts Hit 37 Million
Television News Daily, Wayne Friedman - Thursday, February 13, 2020
Roku boosted its Q4 2019 revenues to $411 million -- and expec ...
- New 'War Of The Worlds' On Epix Is A Suspense Gem
TVBlog, Adam Buckman - Friday, February 14, 2020
First published as a book in 1898, "The War of the World ...
- TV Versus Search -- When A Disruptive Brand Tries Both
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2020
Jim Leichenko, director of marketing at Kantar Media, views Robin Hood ...
- Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
How do you generate hype around something that's no longer new? Hulu ...
- TV Survival Is Impossible In A 650,000 Title Universe
TV Watch, Wayne Friedman - Thursday, February 13, 2020
How does one market -- let alone discover -- 650,000 TV "uniq ...
- By Poehler: Actress Creates Cartoon, Voices Two Characters
TVBlog, Adam Buckman - Thursday, February 13, 2020
Sometimes it seems as if TV's animated comedies capture contemporary life mo ...
- Viewers Are Killing TV Measurement And Something Has To Change
Television News Daily, Tom Weiss - Tuesday, February 11, 2020
Advertisers have developed an appetite for deeper audience segmentation and insights th ...
- Quibi Ads Touted Short Bites On Oscars, A Super-Long Show
TV Watch, Wayne Friedman - Wednesday, February 12, 2020
What the ads didn't mention: Quibi is virtually defined and used ...
- YouTube May Become Streaming Subscription Aggregator
Digital News Daily, Karlene Lukovitz - Tuesday, February 11, 2020
Perhaps following the example of Apple TV Channels, YouTube is talking wi ...
- CBS Sports Strikes Deal With Sportsbook William Hill
Television News Daily, Wayne Friedman - Monday, February 10, 2020
The deal gives CBS Sports Digital betting content from William Hill, ...
- Samsung, Fallon Show How What Can't Be Done Is Done
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Samsung agency Starcom went to NBC with an idea that the netwo ...
- Disney+ Gains Subscribers, Netflix Pursues Awards
TV Watch, Wayne Friedman - Tuesday, February 11, 2020
Netflix spent $70 million on specific Oscar marketing for its movies ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enabl ...
- TV Decorum In A Presidential Election Year? No Way!
TV Watch, Wayne Friedman - Monday, February 10, 2020
GOP presidential candidate Joe Walsh said some choice words on MSNBC aft ...
- Reddit, Tagboard Partner To Bring Content To TV
Publishers Daily, Sara Guaglione - Thursday, February 6, 2020
Users can search social media to curate content and display it ...
- 'New York Times' To Run "1619 Project" Ad At Oscars
Publishers Daily, Melynda Fuller - Thursday, February 6, 2020
The ad focuses on the importance of independent journalism, centered around ...
- TV Networks Face Tricky NFL Negotiations
TV Watch, Wayne Friedman - Friday, February 7, 2020
NFL commissioner Roger Goodell said the league is "very open to changi ...
- YouTube Rakes In $15 Billion In Advertising
TV Watch, Wayne Friedman - Thursday, February 6, 2020
For the first time ever, Google revealed a breakout of revenue f ...
- Yahoo Teams With Ellen Digital Network For 'Reality Star Showdown'
Television News Daily, Fern Siegel - Tuesday, February 4, 2020
Hosted by Andy Zenor and Tracy Gold, "Ellen Show" producers, the n ...
- Political TV Ad Clutter Is Never-Ending
TV Watch, Wayne Friedman - Wednesday, February 5, 2020
Will presidential ads be effective, given continued TV ad skipping, social-media distru ...
- Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Uplifting and encouraging ads attracted readers to search for more information abo ...
- Super Bowl Advertisers Get Creative To Rank Higher In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Merkle's Digital Bowl Report found that some 85% of advertisers developed displ ...
- Super Bowl Shows Slight Viewership Rise, National TV Ad Dollars Up 29%
Television News Daily, Wayne Friedman - Monday, February 3, 2020
Kantar Media's preliminary estimate shows in-game national TV advertising spend for t ...
- Super Bowl TV Ads: What Is the Value Of Online Views?
TV Watch, Wayne Friedman - Tuesday, February 4, 2020
Growing digital media extensions can amortize the now $5.5 million price t ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2020
Vistar Media CEO Michael Provenzano predicts strong growth for the company wi ...