- By Poehler: Actress Creates Cartoon, Voices Two Characters
TVBlog, Adam Buckman - Thursday, February 13, 2020
Sometimes it seems as if TV's animated comedies capture contemporary life mo ...
- Viewers Are Killing TV Measurement And Something Has To Change
Television News Daily, Tom Weiss - Tuesday, February 11, 2020
Advertisers have developed an appetite for deeper audience segmentation and insights th ...
- Quibi Ads Touted Short Bites On Oscars, A Super-Long Show
TV Watch, Wayne Friedman - Wednesday, February 12, 2020
What the ads didn't mention: Quibi is virtually defined and used ...
- YouTube May Become Streaming Subscription Aggregator
Digital News Daily, Karlene Lukovitz - Tuesday, February 11, 2020
Perhaps following the example of Apple TV Channels, YouTube is talking wi ...
- CBS Sports Strikes Deal With Sportsbook William Hill
Television News Daily, Wayne Friedman - Monday, February 10, 2020
The deal gives CBS Sports Digital betting content from William Hill, ...
- Samsung, Fallon Show How What Can't Be Done Is Done
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Samsung agency Starcom went to NBC with an idea that the netwo ...
- Disney+ Gains Subscribers, Netflix Pursues Awards
TV Watch, Wayne Friedman - Tuesday, February 11, 2020
Netflix spent $70 million on specific Oscar marketing for its movies ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enabl ...
- TV Decorum In A Presidential Election Year? No Way!
TV Watch, Wayne Friedman - Monday, February 10, 2020
GOP presidential candidate Joe Walsh said some choice words on MSNBC aft ...
- Reddit, Tagboard Partner To Bring Content To TV
Publishers Daily, Sara Guaglione - Thursday, February 6, 2020
Users can search social media to curate content and display it ...
- 'New York Times' To Run "1619 Project" Ad At Oscars
Publishers Daily, Melynda Fuller - Thursday, February 6, 2020
The ad focuses on the importance of independent journalism, centered around ...
- TV Networks Face Tricky NFL Negotiations
TV Watch, Wayne Friedman - Friday, February 7, 2020
NFL commissioner Roger Goodell said the league is "very open to changi ...
- YouTube Rakes In $15 Billion In Advertising
TV Watch, Wayne Friedman - Thursday, February 6, 2020
For the first time ever, Google revealed a breakout of revenue f ...
- Yahoo Teams With Ellen Digital Network For 'Reality Star Showdown'
Television News Daily, Fern Siegel - Tuesday, February 4, 2020
Hosted by Andy Zenor and Tracy Gold, "Ellen Show" producers, the n ...
- Political TV Ad Clutter Is Never-Ending
TV Watch, Wayne Friedman - Wednesday, February 5, 2020
Will presidential ads be effective, given continued TV ad skipping, social-media distru ...
- Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Uplifting and encouraging ads attracted readers to search for more information abo ...
- Super Bowl Advertisers Get Creative To Rank Higher In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Merkle's Digital Bowl Report found that some 85% of advertisers developed displ ...
- Super Bowl Shows Slight Viewership Rise, National TV Ad Dollars Up 29%
Television News Daily, Wayne Friedman - Monday, February 3, 2020
Kantar Media's preliminary estimate shows in-game national TV advertising spend for t ...
- Super Bowl TV Ads: What Is the Value Of Online Views?
TV Watch, Wayne Friedman - Tuesday, February 4, 2020
Growing digital media extensions can amortize the now $5.5 million price t ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2020
Vistar Media CEO Michael Provenzano predicts strong growth for the company wi ...
- Google, Microsoft, P&G Looking To Change Gender Stereotypes In Super Bowl, Other Advertising
Digital News Daily, Laurie Sullivan - Friday, January 31, 2020
A study released Friday found that marketing content on YouTube featuring female-l ...
- Disney Integrates Hulu Into D2C Unit, Hulu CEO Randy Freer Exits
Television News Daily, Wayne Friedman - Friday, January 31, 2020
With the launch of Disney+, the company is now focused on t ...
- Roku Confirms New Fox Deal Hours Before Super Bowl Telecast
Television News Daily, Wayne Friedman - Saturday, February 1, 2020
Roku says it has struck a new distribution deal with Fox Cor ...
- Could NBCU, Warner Media Merge In Future?
TV Watch, Wayne Friedman - Monday, February 3, 2020
Such an alliance would leave both Comcast and AT&T more focused ...
- It's Official: Cheeks Named To Head CBS Entertainment Group
Digital News Daily, Karlene Lukovitz - Friday, January 31, 2020
ViacomCBS has tapped George Cheeks to succeed Joe Ianniello, who will st ...
- Property Brothers To Develop Kids' Animated TV Show
Television News Daily, Fern Siegel - Thursday, January 30, 2020
Best known for starring in the HGTV series "Property Brothers," the Sco ...
- In Scheduling Fluke, Super Bowl, Oscars Are One Week Apart
TVBlog, Adam Buckman - Friday, January 31, 2020
Not too long ago, they were the last two live events ...
- Advertiser Leadership Critical For Cross-Channel Video Ad Measurement
Media Insider, Dave Morgan - Thursday, January 30, 2020
TV and digital video measurements may be bought in silos today, b ...
- Anti-Trump GOP Group Pushes Ads In Final Days Of Impeachment Trial
Television News Daily, Wayne Friedman - Wednesday, January 29, 2020
Republicans for the Rule of Law is amping up its efforts ...
- For Super Bowl Movie Marketers, Price Isn't The Only Factor
TV Watch, Wayne Friedman - Thursday, January 30, 2020
In the past, the Super Bowl saw seven to nine different ...