- Google, Microsoft, P&G Looking To Change Gender Stereotypes In Super Bowl, Other Advertising
Digital News Daily, Laurie Sullivan - Friday, January 31, 2020
A study released Friday found that marketing content on YouTube featuring female-l ...
- Disney Integrates Hulu Into D2C Unit, Hulu CEO Randy Freer Exits
Television News Daily, Wayne Friedman - Friday, January 31, 2020
With the launch of Disney+, the company is now focused on t ...
- Roku Confirms New Fox Deal Hours Before Super Bowl Telecast
Television News Daily, Wayne Friedman - Saturday, February 1, 2020
Roku says it has struck a new distribution deal with Fox Cor ...
- Could NBCU, Warner Media Merge In Future?
TV Watch, Wayne Friedman - Monday, February 3, 2020
Such an alliance would leave both Comcast and AT&T more focused ...
- It's Official: Cheeks Named To Head CBS Entertainment Group
Digital News Daily, Karlene Lukovitz - Friday, January 31, 2020
ViacomCBS has tapped George Cheeks to succeed Joe Ianniello, who will st ...
- Property Brothers To Develop Kids' Animated TV Show
Television News Daily, Fern Siegel - Thursday, January 30, 2020
Best known for starring in the HGTV series "Property Brothers," the Sco ...
- In Scheduling Fluke, Super Bowl, Oscars Are One Week Apart
TVBlog, Adam Buckman - Friday, January 31, 2020
Not too long ago, they were the last two live events ...
- Advertiser Leadership Critical For Cross-Channel Video Ad Measurement
Media Insider, Dave Morgan - Thursday, January 30, 2020
TV and digital video measurements may be bought in silos today, b ...
- Anti-Trump GOP Group Pushes Ads In Final Days Of Impeachment Trial
Television News Daily, Wayne Friedman - Wednesday, January 29, 2020
Republicans for the Rule of Law is amping up its efforts ...
- For Super Bowl Movie Marketers, Price Isn't The Only Factor
TV Watch, Wayne Friedman - Thursday, January 30, 2020
In the past, the Super Bowl saw seven to nine different ...
- HGTV Home-Buying Shows Give Way To Wall Of Spoons
TVBlog, Adam Buckman - Thursday, January 30, 2020
Millions who were accustomed to watching the house-hunting shows every night ...
- 'Yahoo Finance' To Air Programming On Verizon Fios
Publishers Daily, Melynda Fuller - Monday, January 27, 2020
Daily bell-to-bell coverage includes the shows "The First Trade," "On the Move ...
- Conde Nast Drives Programmatic Ad Growth With Google
Publishing Insider, - Tuesday, January 28, 2020
The partnership with Google signals how the programmatic ad market is evolvi ...
- Professor 'Horseman' Is Latest Of TV's Comical Acting Teachers
TVBlog, Adam Buckman - Tuesday, January 28, 2020
The subject of acting classes as a source for comedy has co ...
- Premium Video Streamers Aren't About Big Numbers, It's About Big Revenue
TV Watch, Wayne Friedman - Monday, January 27, 2020
There are lots of "free" deals that hype streamers' early subscriber number ...
- Wired: Trying To Make Sense Of How We Watch TV Now
TVBlog, Adam Buckman - Monday, January 27, 2020
Does a person using a smartphone to watch a work of cine ...
- TV Marketers Shy Away From Political Issues
TV Watch, Wayne Friedman - Friday, January 24, 2020
Some brand executives have told ad agencies they are afraid of alienati ...
- Sadness In Philly For The Grown Children Of Gene London
TVBlog, Adam Buckman - Friday, January 24, 2020
Sorry to those who have no idea who he was, but Ge ...
- Netflix Creates New 2-Minute Viewing Standard
TV Watch, Wayne Friedman - Thursday, January 23, 2020
Previously, Netflix counted viewing as a subscribing household watching 70% of ...
- Streamer Tubi Launches In Mexico, Teams With TV Azteca
Television News Daily, Fern Siegel - Tuesday, January 21, 2020
TV Azteca will handle Tubi's ad sales in Mexico. Tubi will al ...
- Movie Attendance, Legacy TV Slips, But Streaming Rates Are Rising
TV Watch, Wayne Friedman - Wednesday, January 22, 2020
Analysts now worry the average $10 price per movie is getting ...
- Name Your Streaming Platform - Just Add Symbols
TV Watch, Wayne Friedman - Tuesday, January 21, 2020
Monikers may be passe. Companies just include a symbol, character or punctuatio ...
- New YouTube Channel PBS Zest Launches, 'Gumbo' Focuses On Southern Cuisine
Television News Daily, Fern Siegel - Friday, January 17, 2020
Each week, chef Phillip Lopez presents Big Easy dishes and celebrates diver ...
- Will Ad Scarcity Impact OTT-CTV?
TV Watch, Wayne Friedman - Monday, January 20, 2020
Prime-time ad scarcity is something traditional TV knows well. Reports suggest Amaz ...
- Clarification: Peacock's Ad Options
Television News Daily, Wayne Friedman - Friday, January 17, 2020
The new platform has three options: Peacock Free, a free ad-supported servi ...
- Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?
TV Watch, Wayne Friedman - Friday, January 17, 2020
California became the first state to pass a law that overrode t ...
- Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
They say necessity is the mother of invention, but on Madison Avenu ...
- Peloton Bikes Through Ad Competition
TV Watch, Wayne Friedman - Thursday, January 16, 2020
Two different TV commercials are selling the same product -- do viewe ...
- Has Peak TV Peaked?
TV Watch, Wayne Friedman - Wednesday, January 15, 2020
TV executive Barry Diller warns that acute pressure on the creative communi ...
- 'Chucky' Reboots As Syfy Series
Television News Daily, Fern Siegel - Monday, January 13, 2020
Creator Don Mancini, who wrote the first four "Child's Play" films, ...