- Building Comfort TV Brands In A Time Of Need
TV Watch, Wayne Friedman - Friday, April 10, 2020
Data shows consumers are watching lots of different content, including, local ne ...
- Toyota Celebrates 'Modern Family' Series Finale
Marketing Daily, Tanya Gazdik - Wednesday, April 8, 2020
The automaker is the only brand airing a custom tribute ad f ...
- TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
Media Insider, Dave Morgan - Thursday, April 9, 2020
The auto industry was hit hard by high gasoline prices and forei ...
- Free TV Services Pile Up In Overloaded Media World
TV Watch, Wayne Friedman - Thursday, April 9, 2020
Ask yourself how much free can TV users stand - in ...
- Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 8, 2020
Social distancing makes people want to hear more from brands willing ...
- TV Ad Blues Continue
TV Watch, Wayne Friedman - Tuesday, April 7, 2020
The U.S. economy has a long way to go before it c ...
- For TNT, Shaq, Not Ali, Is The Greatest Of All Time
TVBlog, Adam Buckman - Wednesday, April 8, 2020
A person really, really has to love Shaquille O'Neal to want ...
- Buying A TV Can Be Creative: Samsung Touts DIY Uses For Packaging
Marketing Daily, P.J. Bednarski - Monday, April 6, 2020
Samsung launches eco-friendly packaging across its pricey Lifestyle TV product line, ma ...
- Comedy Consumption When Nobody Feels Like Laughing
Marketing Insider, Tommy Walters - Tuesday, April 7, 2020
Given the uncertainty of COVID-19 and how it's impacting the entertainment indust ...
- STIRR Launches COVID-19 News Channel
Television News Daily, Fern Siegel - Monday, April 6, 2020
The free, ad-supported channel, a rebrand of STIRR Life, offers live ne ...
- Quibi Launches In Middle Of Pandemic, But Long-Term Prospects Are Solid
TV Watch, Wayne Friedman - Tuesday, April 7, 2020
Ten major TV and advertising marketers have signed onto Quibi with t ...
- 'NowThis' Launches Remotely Produced Series "In This Together," 'Southern Living' Debuts TV Show
Publishers Daily, Melynda Fuller - Friday, April 3, 2020
The show is inspired by uplifting stories related to the COVID-19 pandemi ...
- 'Variety' Creates Digital Subscription, But No Pay Wall
Publishers Daily, Sara Guaglione - Friday, April 3, 2020
Aimed at media industry professionals, the product is called 'Variety Intelligence Platfor ...
- Facebook Makes $100 Million Offer To Local TV Hard Hit By COVID-19
TV Watch, Wayne Friedman - Monday, April 6, 2020
Is this just Facebook looking to make more amends, given its pa ...
- More People Are Watching TV: What's Your Next Move?
MediaDailyNews, George Simpson - Thursday, April 2, 2020
For brands, this moment forces some hard decisions: spend money on marketin ...
- Russian Trolls Are Still Contaminating Media
TV Watch, Wayne Friedman - Friday, April 3, 2020
If you are a manager at the Internet Research Agency in S ...
- Quibi, iHeartRadio Team For Daily Music Show
Television News Daily, Fern Siegel - Wednesday, April 1, 2020
"Pop5" explores major artists, chart-topping songs and the latest pop-music news ...
- TV's Shift To Digital Has Greatly Accelerated, And It Changes Everything
TV Watch, Wayne Friedman - Thursday, April 2, 2020
Home entertainment has sharply risen as the out-of-home entertainment business -- mov ...
- Voice Of America Journalists Turn Homes Into Global Studios
Publishers Daily, Melynda Fuller - Tuesday, March 31, 2020
VOA journalists have come up with interesting ways to engage with the ...
- Trump's TV Ratings Make Him The Star Of The COVID-19 Show. Just Ask Him
TV Watch, Wayne Friedman - Wednesday, April 1, 2020
More than 4,000 U.S citizens are dead in a pandemic that sho ...
- Digital Rights Group Backs Locast In Battle With Broadcasters
Digital News Daily, Wendy Davis - Monday, March 30, 2020
The Electronic Frontier Foundation has previously sided with other online streaming compani ...
- Goodnight, Hollywood Boulevard
Media Insider, Cory Treffiletti - Tuesday, March 31, 2020
It's seriously mind-boggling just how deep this practice of isolation and soci ...
- Trump Threatens TV Stations Airing PAC Ads
TV Watch, Wayne Friedman - Tuesday, March 31, 2020
His campaign issued a cease-and-desist letter to TV stations running an ...
- Quibi Pre-Launch Numbers Already Big
Media Insider, Steven Rosenbaum - Monday, March 30, 2020
It could be the first runaway hit of the stay-at-home season, ...
- Premium 'Theatrical' Movies At Home For $20? Price And Perception May Collide
TV Watch, Wayne Friedman - Monday, March 30, 2020
TV and movie business executives don't understand consumers' monthly pocketbooks and the ...
- Study: U.S. Households Value Broadband Service Over Pay TV
Television News Daily, Fern Siegel - Wednesday, March 25, 2020
Some 60% of households say they would cancel pay-TV subscriptions before losi ...
- What's The Outlook For The Media Supply-And-Demand Formula?
TV Watch, Wayne Friedman - Friday, March 27, 2020
TV-focused marketers already sense there will be a sizable drop in spendin ...
- Taking Comfort From TV: The Case For And Against
TVBlog, Adam Buckman - Friday, March 27, 2020
It is hardly surprising that TV has become one of the chi ...
- Poll: Users Say Social Media Supplies False News About COVID-19
Digital News Daily, Gavin O'Malley - Wednesday, March 25, 2020
More than half (57%) of those who rely mostly on social med ...
- We Don't Need Upfront To Vanish -- Just To Change
Media Insider, Dave Morgan - Thursday, March 26, 2020
How will the industry change? Consider some of the modifications to t ...