- Microsoft Targets Interactive Ads To Xbox TV Content
Online Media Daily, Laurie Sullivan - Friday, October 7, 2011
Microsoft in December will begin rolling out 30-second ads in television conte ...
- More Delays In Golden Globe Rights Trial
Around the Net In Media, Phyllis Fine - Friday, October 7, 2011
The trial to decide who controls broadcast rights to the Golden Glob ...
- Netflix Gets Exclusive Rights To AMC's 'Walking Dead'
Around the Net In Media, Phyllis Fine - Friday, October 7, 2011
Netflix and AMC Networks signed a deal to allow for exclusive ("Walki ...
- Oh, No -- Get Set For More 2-Hour Reality Shows!
Around the Net In Media, Phyllis Fine - Friday, October 7, 2011
Long -- two hours long -- reality-show episodes are a trend th ...
- Whataburger: TV Part Of Major New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, October 6, 2011
The fast-casual chain's campaign -- to span television, radio, outdoor and onli ...
- Multitask Mania: Viewers Watch TV, Discuss on Social Sites
MediaDailyNews, Wayne Friedman - Thursday, October 6, 2011
There is more multitasking social-media activity while watching television than ever befor ...
- Independent Public Media Forms To Protect Community TV
MediaDailyNews, - Thursday, October 6, 2011
A consortium of five nonprofit organizations known as the EBS Companies, form ...
- TiVo CEO: Industry Needs To Revamp Measurement
MediaDailyNews, David Goetzl - Thursday, October 6, 2011
With a vested interest in set-top-box data becoming widely used, TiVo C ...
- Fox Expands Bernard's Role To Include Affiliate, Multiplatform Distribution
MediaDailyNews, David Goetzl - Thursday, October 6, 2011
Fox has expanded the duties of Laurel Bernard, adding oversight of affilia ...
- "Rabbids" Coming To Small Screen
Online Media Daily, - Thursday, October 6, 2011
Ubisoft will bring its rabid rabbits (a.k.a. Rabbids) to Nickelodeon in ...
- Univision Objects To New Time-Shifting Service
Online Media Daily, Wendy Davis - Thursday, October 6, 2011
Entrepreneur Michael Robertson, who recently won a significant victory against the reco ...
- Comedy Is Hot Again. Will It Cool Down?
TV Board, Ed Martin - Friday, October 7, 2011
The "big news" about the opening weeks of the 2011-12 television seas ...
- TV Wants To Get Even Closer To You. Any Room On The Living Room Couch?
TV Watch, Wayne Friedman - Friday, October 7, 2011
According to Anne Sweeney, president of Disney-ABC Television Group, we just don ...
- YES Network CEO Suggests 'TV Everywhere' Could Have Piracy Issues
TVBlog, David Goetzl - Friday, October 7, 2011
Tracy Dolgin, chief of the YES Network, offered several reasons last we ...
- Dog Food Ad For Dogs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
Nestle has created a 23-second television ad that has high-pitched whistles th ...
- Five Discovery Channels Will Join Own In Premiering Rosie, Oprah Shows
Around the Net In Media, Phyllis Fine - Thursday, October 6, 2011
Two of OWN Network's major shows set to debut Oct. 10 ...
- Networks, Advertisers Consider Set-Top Data For Audience Guarantees
MediaDailyNews, David Goetzl - Wednesday, October 5, 2011
A top CNBC researcher suggested Wednesday that set-top-box data can offer mo ...
- Arthur C. Nielsen Jr., Dead At 92
MediaDailyNews, - Thursday, October 6, 2011
Arthur C. Nielsen Jr., who helped transform the company his father found ...
- OTT Video Could Hit 9M By 2016
MediaDailyNews, Wayne Friedman - Wednesday, October 5, 2011
Media agency MagnaGlobal says over-the-top video services -- many of which c ...
- Coen Bros. To Produce Fox Comedy
MediaDailyNews, - Wednesday, October 5, 2011
Oscar-winning filmmakers Ethan Coen and Joel Coen will executive produce a come ...
- Discovery Español Hits Record Performance
MediaDailyNews, - Wednesday, October 5, 2011
Discovery Español has registered another succesful quarter in Q3, following a reco ...
- Hulu's Origins Sealed Its Fate -- And Will Change Its Sale
Online Media Daily, - Wednesday, October 5, 2011
Hulu was a grand experiment by the studios. They needed a w ...
- Hulu Teams With Univision To Showcase Spanish-Language Shows
Online Media Daily, Gavin O'Malley - Wednesday, October 5, 2011
Hulu just entered into a broad licensing agreement with Univision, which ...
- Set-Top-Box Lexicon: Common Measurement Language -- Averages and Proportions
TV Board, Jane Clarke - Thursday, October 6, 2011
CIMM is taking a pro-active role in advancing new media nomenclature a ...
- Media Researcher: Networks Avoid Gaming Platforms At Their Peril
TVBlog, David Goetzl - Thursday, October 6, 2011
It's not clear how many network executives come home after a lo ...
- The Bunny Chop: NBC Cancels 'Playboy Club'
Around the Net In Media, Phyllis Fine - Tuesday, October 4, 2011
Here comes the first casualty of the new TV season: NBC ju ...
- Jackie Chan Stages Interventions for V8
Marketing Daily, Karlene Lukovitz - Tuesday, October 4, 2011
Campbell Soup Company's V8 brand has recruited martial arts master/actor/cultural icon Jack ...
- Most Effective Q3 TV Ads
Marketing Daily, - Wednesday, October 5, 2011
1 Budweiser's 9/11 tribute 2 State Farm's Thanks, and 9/11 tribute ...
- Media Insights Q&A With RLTV's Hanna Gryncwajg
TV Board, Charlene Weisler - Wednesday, October 5, 2011
Hanna Gryncwajg, the senior vice president of advertising sales for RLTV, ...
- It's Time For Networks To Take The Heat And Allow Negative Social Media Messages
TV Watch, Wayne Friedman - Wednesday, October 5, 2011
Entertainment marketers love the idea of social media -- its immediacy a ...