- YES Network CEO Suggests 'TV Everywhere' Could Have Piracy Issues
TVBlog, David Goetzl - Friday, October 7, 2011
Tracy Dolgin, chief of the YES Network, offered several reasons last we ...
- Dog Food Ad For Dogs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
Nestle has created a 23-second television ad that has high-pitched whistles th ...
- Five Discovery Channels Will Join Own In Premiering Rosie, Oprah Shows
Around the Net In Media, Phyllis Fine - Thursday, October 6, 2011
Two of OWN Network's major shows set to debut Oct. 10 ...
- Networks, Advertisers Consider Set-Top Data For Audience Guarantees
MediaDailyNews, David Goetzl - Wednesday, October 5, 2011
A top CNBC researcher suggested Wednesday that set-top-box data can offer mo ...
- Arthur C. Nielsen Jr., Dead At 92
MediaDailyNews, - Thursday, October 6, 2011
Arthur C. Nielsen Jr., who helped transform the company his father found ...
- OTT Video Could Hit 9M By 2016
MediaDailyNews, Wayne Friedman - Wednesday, October 5, 2011
Media agency MagnaGlobal says over-the-top video services -- many of which c ...
- Coen Bros. To Produce Fox Comedy
MediaDailyNews, - Wednesday, October 5, 2011
Oscar-winning filmmakers Ethan Coen and Joel Coen will executive produce a come ...
- Discovery Español Hits Record Performance
MediaDailyNews, - Wednesday, October 5, 2011
Discovery Español has registered another succesful quarter in Q3, following a reco ...
- Hulu's Origins Sealed Its Fate -- And Will Change Its Sale
Online Media Daily, - Wednesday, October 5, 2011
Hulu was a grand experiment by the studios. They needed a w ...
- Hulu Teams With Univision To Showcase Spanish-Language Shows
Online Media Daily, Gavin O'Malley - Wednesday, October 5, 2011
Hulu just entered into a broad licensing agreement with Univision, which ...
- Set-Top-Box Lexicon: Common Measurement Language -- Averages and Proportions
TV Board, Jane Clarke - Thursday, October 6, 2011
CIMM is taking a pro-active role in advancing new media nomenclature a ...
- Media Researcher: Networks Avoid Gaming Platforms At Their Peril
TVBlog, David Goetzl - Thursday, October 6, 2011
It's not clear how many network executives come home after a lo ...
- The Bunny Chop: NBC Cancels 'Playboy Club'
Around the Net In Media, Phyllis Fine - Tuesday, October 4, 2011
Here comes the first casualty of the new TV season: NBC ju ...
- Jackie Chan Stages Interventions for V8
Marketing Daily, Karlene Lukovitz - Tuesday, October 4, 2011
Campbell Soup Company's V8 brand has recruited martial arts master/actor/cultural icon Jack ...
- Most Effective Q3 TV Ads
Marketing Daily, - Wednesday, October 5, 2011
1 Budweiser's 9/11 tribute 2 State Farm's Thanks, and 9/11 tribute ...
- Media Insights Q&A With RLTV's Hanna Gryncwajg
TV Board, Charlene Weisler - Wednesday, October 5, 2011
Hanna Gryncwajg, the senior vice president of advertising sales for RLTV, ...
- It's Time For Networks To Take The Heat And Allow Negative Social Media Messages
TV Watch, Wayne Friedman - Wednesday, October 5, 2011
Entertainment marketers love the idea of social media -- its immediacy a ...
- Despite Naysayers, TV Advertising Looks to Remain Strong For The Long Term
TVBlog, David Goetzl - Wednesday, October 5, 2011
Oh, how Americans would be satisfied if their portfolios were up ...
- E.W. Scripps To Become Largest ABC Affiliate Group
MediaDailyNews, David Goetzl - Monday, October 3, 2011
E.W. Scripps has a deal to acquire four stations from McGraw-Hill, whi ...
- ZenithOptimedia: U.S. Ad Spend Slightly Up, Global Forecast Cut
MediaDailyNews, Steve McClellan - Monday, October 3, 2011
ZO now predicts that 2011 ad spending will be up 2.2% ...
- ABC Tries Some 'Extreme' Marketing
MediaDailyNews, David Goetzl - Monday, October 3, 2011
ABC is turning to Facebook for some "Extreme" marketing that taps in ...
- Hope For TV Budgets: Auto Sales Recover In '11
MediaDailyNews, Wayne Friedman - Monday, October 3, 2011
While the financial markets continue in turmoil, TV station owners can ta ...
- 'Pam Am' Still Flying, 'Makeover' Sees Uptick
MediaDailyNews, Wayne Friedman - Monday, October 3, 2011
ABC's new "Pan Am" at 10 p.m. slipped about 20% from i ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
MediaDailyNews, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white papers it claims establishes audience rea ...
- Yahoo, ABC Deepen News Alliance, Collaborate On New Series
Online Media Daily, Mark Walsh - Monday, October 3, 2011
Yahoo and ABC News have formed a new content alliance that wi ...
- When Filming All The Crazy Stuff Leads To Harm
TV Watch, Wayne Friedman - Tuesday, October 4, 2011
"Film the crazy stuff you do." That was the alleged suggestion ...
- Hearst Survey May Help NAB Unintentionally
TVBlog, David Goetzl - Tuesday, October 4, 2011
The National Association of Broadcasters' quest to win the Great Spectrum Batt ...
- ABC News Partners With Yahoo
Around the Net In Media, Phyllis Fine - Monday, October 3, 2011
Yahoo News is revamping by partnering with ABC News, which will ha ...
- Netflix To Debut Mobster TV Drama 'Lilyhammer'
Around the Net In Media, Phyllis Fine - Monday, October 3, 2011
As part of its investment in original programming, Netflix will premiere "Lilyhammer ...
- Hulu News: Debuts Ad Swap Product, Debates Its Own Sale
Around the Net In Media, Phyllis Fine - Monday, October 3, 2011
First off, Hulu
launched Ad Swap, which allows viewers to substitu ...