- Despite Naysayers, TV Advertising Looks to Remain Strong For The Long Term
TVBlog, David Goetzl - Wednesday, October 5, 2011
Oh, how Americans would be satisfied if their portfolios were up ...
- E.W. Scripps To Become Largest ABC Affiliate Group
MediaDailyNews, David Goetzl - Monday, October 3, 2011
E.W. Scripps has a deal to acquire four stations from McGraw-Hill, whi ...
- ZenithOptimedia: U.S. Ad Spend Slightly Up, Global Forecast Cut
MediaDailyNews, Steve McClellan - Monday, October 3, 2011
ZO now predicts that 2011 ad spending will be up 2.2% ...
- ABC Tries Some 'Extreme' Marketing
MediaDailyNews, David Goetzl - Monday, October 3, 2011
ABC is turning to Facebook for some "Extreme" marketing that taps in ...
- Hope For TV Budgets: Auto Sales Recover In '11
MediaDailyNews, Wayne Friedman - Monday, October 3, 2011
While the financial markets continue in turmoil, TV station owners can ta ...
- 'Pam Am' Still Flying, 'Makeover' Sees Uptick
MediaDailyNews, Wayne Friedman - Monday, October 3, 2011
ABC's new "Pan Am" at 10 p.m. slipped about 20% from i ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
MediaDailyNews, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white papers it claims establishes audience rea ...
- Yahoo, ABC Deepen News Alliance, Collaborate On New Series
Online Media Daily, Mark Walsh - Monday, October 3, 2011
Yahoo and ABC News have formed a new content alliance that wi ...
- When Filming All The Crazy Stuff Leads To Harm
TV Watch, Wayne Friedman - Tuesday, October 4, 2011
"Film the crazy stuff you do." That was the alleged suggestion ...
- Hearst Survey May Help NAB Unintentionally
TVBlog, David Goetzl - Tuesday, October 4, 2011
The National Association of Broadcasters' quest to win the Great Spectrum Batt ...
- ABC News Partners With Yahoo
Around the Net In Media, Phyllis Fine - Monday, October 3, 2011
Yahoo News is revamping by partnering with ABC News, which will ha ...
- Netflix To Debut Mobster TV Drama 'Lilyhammer'
Around the Net In Media, Phyllis Fine - Monday, October 3, 2011
As part of its investment in original programming, Netflix will premiere "Lilyhammer ...
- Hulu News: Debuts Ad Swap Product, Debates Its Own Sale
Around the Net In Media, Phyllis Fine - Monday, October 3, 2011
First off, Hulu
launched Ad Swap, which allows viewers to substitu ...
- Buick Talks Tech In New Campaign For EAssist
Marketing Daily, Karl Greenberg - Friday, September 30, 2011
Why should a car keep spinning its cam shaft and burning g ...
- 'X Factor' Music To Social Media
MediaDailyNews, Wayne Friedman - Friday, September 30, 2011
Although Fox's "X Factor" may not be a slam dunk from ...
- Let's Play 'Mediaball'
Online Media Daily, Arnel Leyva - Monday, October 3, 2011
The last bastion of extreme inefficiencies: TV advertising. And where can markete ...
- Would Don Draper Be Relevant Today?
Online Spin, Matt Straz - Monday, October 3, 2011
My evening commute from Manhattan back to Connecticut often takes me ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
Raw, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white paper it claims establishes audience rea ...
- Will the Evening News Become TMZ?
TV Watch, Wayne Friedman - Monday, October 3, 2011
Even in this marketplace, it is hard to discount entertainment news a ...
- Leaders & Bleeders: Pitbull Up, Glenn Beck Down
TVBlog, David Goetzl - Monday, October 3, 2011
In October's Leaders & Bleeders, multi-talented musician Pitbull may be Madison Avenue ...
- New Ad Push For Chili's
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 30, 2011
A new ad for QSR chain Chili's has a romantic tone ...
- Brazil: Gisele Bundchen Ad Sexist
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 30, 2011
Brazil's Ministry for Women wants to pull a television ad for Ho ...
- Rumor Mill: Former CW Head May Join Condé Nast
Around the Net In Media, Phyllis Fine - Friday, September 30, 2011
Dawn Ostroff, former entertainment head of the CW Network, may join Cond ...
- USA 'Psych'-ing Up TV Fans With Social Game
Around the Net In Media, Phyllis Fine - Friday, September 30, 2011
USA Network's #Hashtag Killer -- a social game for the show "Psych" ...
- ESPN's Popularity Poses Dilemma For Cable
Around the Net In Media, Phyllis Fine - Friday, September 30, 2011
ESPN's great popularity may be a double-edged sword for cable and satelli ...
- Adidas Finds Basketball Game Must Go On
Marketing Daily, Aaron Baar - Thursday, September 29, 2011
With the NBA season already delayed (and unlikely to start anytime soo ...
- TV Programming Gets 'High' On Facebook
MediaDailyNews, Wayne Friedman - Thursday, September 29, 2011
More TV programming is getting into the social TV game by incorporati ...
- FX's 'American Horror Story' And AMC's 'The Walking Dead' Challenge Content Concerns
TV Board, Ed Martin - Friday, September 30, 2011
Is it possible for a series that fits squarely into the horr ...
- Kutcher's Sneaky Product Placements Surprise CBS
TV Watch, Wayne Friedman - Friday, September 30, 2011
Broadcast networks are touchy about brand realism on fictional shows -- especial ...
- Get Closer to TV: Take a Financially Aggressive Position for Favorite Departing Show
TVBlog, Wayne Friedman - Friday, September 30, 2011
Politicians do it, as well as business entrepreneurs. That is, raising mon ...