- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
In a move that is expected to make it easier for advertiser ...
- Sling TV Enlists Former Muppeteer To Create Its New Spokespuppet
Mediapsssst, Richard Whitman - Sunday, March 24, 2019
Just in time for World Puppetry Day, Slingy The Puppet debuted ...
- Noticias Telemundo Partners With Poynter's PolitiFact, Begin Prep For 2020 Election
Publishers Daily, Sara Guaglione - Friday, March 22, 2019
he two organizations will also collaborate to translate PolitiFact fact checks in ...
- A La Carte TV Digital Nets Register Strong Growth
Television News Daily, Wayne Friedman - Friday, March 22, 2019
Direct-to-consumer channel purchase rates grew threefold over the last three years, reachi ...
- 'Big Bang Theory,' 'The Masked Singer' Top TV Season
Television News Daily, Wayne Friedman - Friday, March 22, 2019
"Big Bang Theory" is posting 12.9 million viewers through March 21, 20 ...
- Study: More TV Advertising Can Mean More Dissatisfaction
TV Watch, Wayne Friedman - Monday, March 25, 2019
The Centre for Economic Policy Research analyzed ad spending in 27 Europe ...
- Christmas Cookies Are On The Brand Menu At Hallmark Upfront
TVBlog, Adam Buckman - Monday, March 25, 2019
The company announced a Christmas cookie-baking competition series and a reality sh ...
- Comcast Launches 'Xfinity Flex' Streaming Service, Hopes To Drive Pay-TV Upgrades
Digital News Daily, Alex Weprin - Thursday, March 21, 2019
The service will act as a hub for accessing other services, wi ...
- Verizon Told To Revise 'First To 5G' Ads
Digital News Daily, Wendy Davis - Thursday, March 21, 2019
Verizon's ad campaign gives the impression that the company "has achieved t ...
- McConaughey Back For Lincoln, This Time Running
Marketing Daily, Tanya Gazdik - Thursday, March 21, 2019
"There's a nice moment where he realizes wearable tech on his wri ...
- Nat Geo Creates 'Sounds Of Future Ocean' To Draw Attention To Plastics Crisis, Hear It Now
MediaDailyNews, Joe Mandese - Thursday, March 21, 2019
In recognition of World Water Day Friday, National Geographic will run ...
- Viacom-DirecTV Fallout: Viacom Could Lose $2 Billion In Affiliate, Ad Revenue Declines
Television News Daily, Wayne Friedman - Thursday, March 21, 2019
Viacom says a new distribution deal with DirecTV is in jeopardy, possib ...
- Amazon Might Nix 'Unproductive' Ads, TV May Not Have That Luxury
TV Watch, Wayne Friedman - Friday, March 22, 2019
TV networks do turn down advertising for pricing reasons and content concern ...
- New Drama 'The Fix' Retries O.J. In The Social Media Era
TVBlog, Adam Buckman - Friday, March 22, 2019
Our modern world looks none too pretty in this new crime dra ...
- Comcast Adds Smart Home Voice Commands For March Madness
AI & IoT Daily, Chuck Martin - Thursday, March 21, 2019
Viewers with smart color-emitting lightbulbs, such as Philips Hue, can use voi ...
- OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT
Media Insider, Dave Morgan - Thursday, March 21, 2019
Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do y ...
- Nexstar Sells 19 Stations To Tegna, Scripps For $1.32 Billion
Television News Daily, Wayne Friedman - Wednesday, March 20, 2019
Tegna will acquire 11 stations in eight markets for $740 million, wi ...
- Viacom's Stock Takes Hit, DirecTV Warns Of Network Blackouts
Television News Daily, Wayne Friedman - Wednesday, March 20, 2019
Viacom's stock closed sharply down Wednesday after warning that its networks cou ...
- Netflix Releases Some Viewing Data, But CEO Dismisses Its Value
TV Watch, Wayne Friedman - Thursday, March 21, 2019
Is Netflix releasing more viewing data on specific programs? Yes, says Re ...
- Who Are These People? A Third Of Americans Have No Idea
TVBlog, Adam Buckman - Thursday, March 21, 2019
More than a third of Americans have never heard of Samantha B ...
- ESPN+ Named Exclusive Provider For UFC Pay-Per-View Events
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
The move makes it easy for fans to get access to U ...
- Fox Adds Ryan, Carey To Board, Stock Down 4%
Television News Daily, Wayne Friedman - Tuesday, March 19, 2019
The former House of Representatives Speaker Paul Ryan and former senior F ...
- NCC Media Extends Its Digital Media Buying
Television News Daily, Wayne Friedman - Tuesday, March 19, 2019
The move enables marketers to deliver coordinated digital ads to the sa ...
- TV Checks Content, Why Not Social Media?
TV Watch, Wayne Friedman - Wednesday, March 20, 2019
TV stations don't let people come in and film their own li ...
- Despite New Zealand PM's Policy, Media Still Names Shooter
TVBlog, Adam Buckman - Wednesday, March 20, 2019
The subject of not naming the shooter in a mass killing la ...
- Recommendations, Algorithms Influence Consumer Streaming Viewership
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
Browsing menus and algorithms were more effective promotional tools than traditional ad ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Digital News Daily, Laurie Sullivan - Tuesday, July 16, 2019
Simpli.fi announced Tuesday the ability to track the increase in ad sal ...
- Hulu Ad Revenues Forecast To Hit $1.82B In 2019
Television News Daily, Wayne Friedman - Monday, March 18, 2019
Hulu's recent price cut for its basic ad-supported on-demand service -- wi ...
- Apple May Emulate Netflix And Refuse Ad-Supported Content
TV Watch, Wayne Friedman - Tuesday, March 19, 2019
Reports say Apple's forthcoming product will offer access to original content a ...
- On NBC, Fake 'Village' Is Supposed To Be Brooklyn
TVBlog, Adam Buckman - Tuesday, March 19, 2019
The show tries very hard to be another "This Is Us," b ...