- Direct Video Ad Deals Soar
Television News Daily, Wayne Friedman - Thursday, March 28, 2019
Direct video advertising deals resulted in 87% of all total ad vie ...
- Digital Gives TV Networks A Viewing Boost - But Where's The Money?
TV Watch, Wayne Friedman - Friday, March 29, 2019
TV companies can be fuzzy when it comes to monetization of the ...
- Monday 'Tonight Show' Was Filmed On Samsung Smartphone
TVBlog, Adam Buckman - Friday, March 29, 2019
For this unusual, program-length stunt, the entire show took place outside t ...
- Dell Technologies Brings Back 'Let's Make It Real' Campaign With A Twist
Digital News Daily, Laurie Sullivan - Wednesday, March 27, 2019
Dell and Y&R tied the campaign this time to virtual reality ...
- VideoAmp Inks Deals With OTT Platforms, Programmers Ahead Of Upfronts
Digital News Daily, Alex Weprin - Wednesday, March 27, 2019
The company says A+E Networks, AMC Networks, Sony Crackle, and Tubi ...
- Tru Optik, Oracle Data Cloud Strike Audience Data Deal
Digital News Daily, Alex Weprin - Thursday, March 28, 2019
The deal will make Oracle's audience data available for CTV and O ...
- 'Game Of Thrones' Center Of Big AT&T Cross-Brand Marketing Push
Marketing Daily, P.J. Bednarski - Wednesday, March 27, 2019
On April 1, AT&T flagship stores in four cities will be transform ...
- Key 18-34 Demo Spends Most Time Surfing Digital, Video Content On Mobile
Mobile Insider, Gavin O'Malley - Thursday, March 28, 2019
When looking at consumption of content originated from digital-first publishers, this de ...
- A+E Network Offers Small, Medium Marketers Audience-Based Targeting
Television News Daily, Wayne Friedman - Wednesday, March 27, 2019
The initiative, called P1, will allow marketers to target and optimize med ...
- Data Analytics Company 605, Inscape Strike Smart TV Deal
Television News Daily, Wayne Friedman - Wednesday, March 27, 2019
The data company says it is one of the few to measu ...
- A+E Networks Leans Into Star Power, President Bush, To Pitch Marketers
Television News Daily, Alex Weprin - Thursday, March 28, 2019
A+E revealed new extensions of the History brand at its upfront, includi ...
- Set Your TV To Rerun: Viacom, CBS In Merger Talks - Again
TV Watch, Wayne Friedman - Thursday, March 28, 2019
All traditional TV networks have little choice, especially about getting into t ...
- NBC's 'Abby's' Is 'Cheers' Updated For 2019
TVBlog, Adam Buckman - Thursday, March 28, 2019
The Abby of the title is this bar's proprietress, who has creat ...
- Adobe, Roku Partner On OTT Ad Targeting
Digital News Daily, Alex Weprin - Tuesday, March 26, 2019
Customers of Adobe Marketing Cloud, Adobe Audience Manager and Adobe Analytics produc ...
- Hulu-Spotify Bundle May Be Underpriced
Digital News Daily, Alex Weprin - Tuesday, March 26, 2019
A new survey suggests Hulu may be leaving money on the tab ...
- Why 'American Idol,' Alice, 'New Majority' Are Important
Media Insider, Cory Treffiletti - Wednesday, March 27, 2019
I try very hard to raise my kids in a way th ...
- Survey Finds Consumers Keen On Bundling Video And Music Streaming Services
Research Intelligencer, Joe Mandese - Wednesday, March 27, 2019
When Hulu and Spotify dropped their subscription price for a bundle ...
- In The Arms Race For Relevance, Context Wins
Television News Daily, Richie Hyden - Tuesday, March 26, 2019
With ample content options, consumers are increasingly thinking about how, when, wh ...
- Dish, Univision Settle Carriage Dispute With Long-Term Deal
Television News Daily, Wayne Friedman - Tuesday, March 26, 2019
Univision Communications' TV ad revenue sank nearly 7% in Q4 to $3 ...
- Netflix's Future Marketing Plans Just Got More Complicated
TV Watch, Wayne Friedman - Wednesday, March 27, 2019
What's the marketing message in the future for Netflix? It's about ...
- In Quest For Laughs, Fire Department Comedy Aims Low
TVBlog, Adam Buckman - Wednesday, March 27, 2019
This new truTV comedy called "Tacoma FD" seems to have been creat ...
- Roam Launches Roam TV Streaming Video Channel
Digital News Daily, Alex Weprin - Monday, March 25, 2019
Roam has hundreds of videos at launch, and most are shot ...
- Broadcasters Continue To Dominate Local News, Analog Too
Research Intelligencer, Joe Mandese - Tuesday, March 26, 2019
TV and radio stations, followed by newspapers, remain the go-to source f ...
- Viacom Renews Carriage Deal With AT&T, Stock Rises
Television News Daily, Wayne Friedman - Monday, March 25, 2019
Viacom is estimated to get around $1 billion in annual carriage fe ...
- 5 Days Of March Madness: Higher TV Ratings, Lower TV Ad Spend
Television News Daily, Wayne Friedman - Monday, March 25, 2019
Nielsen ratings are up 8% so far, averaging a household program 6 ...
- A Bigger, All-Encompassing Apple TV - But At What Price?
TV Watch, Wayne Friedman - Tuesday, March 26, 2019
Apple wants to be an TV aggregator of all popular TV vid ...
- 'Dark Shadows' Meets 'Modern Family' In Lifeless Vampire Comedy
TVBlog, Adam Buckman - Tuesday, March 26, 2019
"What We Do In the Shadows" is a single-camera comedy about ...
- Combat Sports Find New Home On Streaming Platforms
Video Insider, Alex Weprin - Tuesday, March 26, 2019
All WWE and UFC signature events, which had been a staple ...
- Netflix Asks Judge To Throw Out Lawsuit Over 'Bandersnatch'
Digital News Daily, Wendy Davis - Friday, March 22, 2019
"There is no plausible case of consumer confusion," Netflix argues in cou ...
- Zenith Upgrades Global Ad Forecast, Cites Stronger-Than-Expected Internet Advertising
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
Thanks largely to incremental ad spending on the internet, global ad spendi ...