- The Gamble: Moving Mid-Size Movies To OTT
TV Watch, Wayne Friedman - Friday, April 5, 2019
Attendance for non-blockbuster movies may change as more content becomes available ...
- Oscars And Emmys Ask: Is Netflix A Movie Or TV Company?
TVBlog, Adam Buckman - Friday, April 5, 2019
Now that Netflix's "Roma" has had its big Oscar push, why shouldn ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts Marketing
Digital News Daily, Alex Weprin - Wednesday, April 3, 2019
The company plans to use the money to up sales and marketi ...
- U.S. Local Digital Advertising Forecast To Rise In 2019
Digital News Daily, Wayne Friedman - Wednesday, April 3, 2019
U.S. local digital advertising is expected to climb 9.2% this year ...
- Cable TV News Networks See Decline In Key 25-54 Viewers
Television News Daily, Wayne Friedman - Wednesday, April 3, 2019
Viewers 25-54 declined between 14% to 17% for the three major ne ...
- Will Viewers Be Paid To Watch Video Ads?
TV Watch, Wayne Friedman - Thursday, April 4, 2019
Networks consider how to get consumers more engaged in timely, relevant messagin ...
- CW's Musical 'Crazy Ex-Girlfriend' Takes Final Bow This Week
TVBlog, Adam Buckman - Thursday, April 4, 2019
This week's final episode of "Crazy Ex-Girlfriend" should satisfy fans who se ...
- JW Player Offering Customizes Apps
Digital News Daily, Alex Weprin - Tuesday, April 2, 2019
The offering will allow clients to quickly create and launch customized O ...
- 'Boot Edge Edge, Boot Edge Edge'
Red, White & Blog, Joe Mandese - Wednesday, April 3, 2019
When does a hard-to-pronounce brand name change from a liability to ...
- Apple Promoted Apple TV+ On Twitter, Ignores Facebook
Social Media Insider, Gavin O'Malley - Wednesday, April 3, 2019
The hostility between Apple and Facebook is no secret. Also of not ...
- Cable Program Staples Lose Ground, While News And Unscripted Shows Score Higher
Television News Daily, Wayne Friedman - Tuesday, April 2, 2019
Cable programming staples such as syndicated TV series, old movies and ki ...
- NCAA's March Madness Has Higher Viewing, But Flat Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, April 2, 2019
Advertising has amounted to 6,284 commercial airings totaling $763.8 million in nation ...
- Hulu Tweaks Advertising Loads
TV Watch, Wayne Friedman - Wednesday, April 3, 2019
Hulu said it is now limiting individual commercial breaks to 90 second ...
- In Second Season, 'Killing Eve' Is A Killer Thriller
TVBlog, Adam Buckman - Wednesday, April 3, 2019
The praise for Sandra Oh's performance as MI-6 investigator Eve Polastri ...
- Discovery Plans Natural-History Streaming Service Following BBC Deal
Digital News Daily, Alex Weprin - Monday, April 1, 2019
The streaming service is targeting a 2020 launch. The 10-year content partnersh ...
- March Madness Streaming On The Rise
Digital News Daily, Alex Weprin - Monday, April 1, 2019
March Madness Live is setting new records for streams and streaming hour ...
- Original Digital TV Series Grow, Netflix Commands Dominant Share
Television News Daily, Wayne Friedman - Monday, April 1, 2019
Netflix had a big piece of new digital original programs, starting 1 ...
- MLB.TV, HBO Now Score Highest In Password Sharing
TV Watch, Wayne Friedman - Tuesday, April 2, 2019
At the same time, according to the study, MLB.TV is only us ...
- New Drama's Heroine Is A Trainwreck, And Also Blind
TVBlog, Adam Buckman - Tuesday, April 2, 2019
"In The Dark" is about an unhappy young blind woman who ...
- Apple Event Leaves More Questions Than Answers On Streaming Video Play
Video Insider, Alex Weprin - Tuesday, April 2, 2019
Apple TV+ will be available on Apple devices, and on third-party devic ...
- Sony Sells Stake In Crackle To Chicken Soup For The Soul Entertainment, Crackle Plus Debuts
Digital News Daily, Alex Weprin - Friday, March 29, 2019
Both Sony and CSSE will contribute programming and assets to the n ...
- CTV Video Ads Accelerate Impressions, Engagement
Digital News Daily, Alex Weprin - Friday, March 29, 2019
As CTV rises, short-form video ads are rising as well. Innovid fou ...
- Connected TV Rises, Broadcast Produces Best Overall Ad Metrics
Television News Daily, Wayne Friedman - Friday, March 29, 2019
Connected TV impressions in 2018 made up 28% of all campaigns monitor ...
- On-Demand Viewers Averse To Traditional TV Ads
TV Watch, Wayne Friedman - Monday, April 1, 2019
Some 54% of on-demand consumers report they do not trust TV ad ...
- New 'Twilight Zone' Is More Than Worthy Of The Original
TVBlog, Adam Buckman - Monday, April 1, 2019
The new "Twilight Zone" from Jordan Peele, produced for CBS All Acces ...
- Google Debuts 'Help' Campaign On MLB Opening Day, NCAA Sweet 16
Digital News Daily, Laurie Sullivan - Thursday, March 28, 2019
Google licensed the Beatles song "Help!" as the soundtrack to tell t ...
- Premion Taps Vilade As Head Of Sales
Digital News Daily, Alex Weprin - Thursday, March 28, 2019
Vilade is joining Premion from TrustX, where he was Chief Rvenue Offi ...
- FuboTV Turns To Google Cloud To Power Streaming Service
Digital News Daily, Alex Weprin - Thursday, March 28, 2019
While some companies have tried to build out their own in-house solution ...
- Twitch's Squad Stream Encourages Video Partnerships With Broadcasters
Digital News Daily, Gavin O'Malley - Thursday, March 28, 2019
The new feature allows several broadcasters to stream live video in ...
- NBCU Drives 'Shop With Golf' With Golf Channel
Television News Daily, Wayne Friedman - Thursday, March 28, 2019
Targeting affluent TV golf viewers, NBCU is starting an ecommerce market f ...