- Mini Launches UK's Biggest Location-Tailored Cinema Campaign
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Mini is launching what it claims is the biggest tailored cinema campai ...
- Will Alibaba Be Bigger Than Amazon?
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Alibaba, China's e-commerce giant, will kick off its investor roadshow in N ...
- Unilever Hands Global Wall's Ice Cream Brief To DDB
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Unilever has handed its global creative brief for Wall's ice cream ...
- Channel 5 Keeps Ad Sales In-House - BSkyB and Channel 4 Disappointed
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Viacom, the new owner of Channel 5, is to keep its in-hou ...
- Yahoo Buys Image-Based Advertising Start-up, Luminate
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Yahoo has acquired Luminate, a start-up that focuses on advertising on t ...
- Twitter Exec Hints At Timeline Change
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Twitter's CFO, Anthony Noto, has hinted at a New York conference th ...
- Will Twitter Do A Facebook? The One Question Brand Marketers Need Answered
London Blog, Sean Hargrave - Monday, September 8, 2014
Twitter has dropped another hint that an algorithm might be applied ...
- Unilever Launches Playful Pre-Roll Alternative For Flora
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Unilever is utilising a mobile Playroll feature from the creators of PlayCaptc ...
- Seamless Cross-Channel Service Crucial For Car Insurers Google, GFK And Nielsen Advise
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Car insurance brands must adapt to cross-device behaviours to remain competitive, accordi ...
- IPC Media Rebrands To Time Inc UK
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
IPC Media is rebranding to Time Inc UK to "foster greater collaboratio ...
- Carat Wins Government GBP140m Media-Buying Business
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Pending objections, which need to be raised in the next ten day ...
- Streaming Catches Up With Linear TV
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Streaming TV has caught up significantly with linear TV viewing, The annu ...
- Google And Apple Have Paid Up -- Is Facebook Next?
London Blog, Sean Hargrave - Friday, September 5, 2014
September's mobile phone bills are proving to be a shocker for tho ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Programmatic Transparency Concerns Prompt Shift From Agency Trading Desks
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Brands are moving their programmatic advertising spend away from agency trading des ...
- Task Force Set Up To Promote Programmatic Transparency
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
The World Federation of Advertisers (WFA) has released a set of guidelin ...
- Michael Bloomberg Set To Return As Bloomberg CEO
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Michael Bloomberg is to return to run the business media company ...
- Dove Men+Care Picks Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Ogilvy & Mather has won the global advertising account for Dove Men+Car ...
- Amazon Fire TV Set For October UK Launch
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
The video streaming set-top box Amazon Fire TV will launch in t ...
- Samsung Launches Virtual Reality Oculus Headset
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Samsung has unveiled the Gear VR, a mobile virtual reality headset creat ...
- Mobile Shopping Overtakes Retail Desktop in Market
Around the Net in mCommerce, Chuck Martin - Thursday, September 4, 2014
Shopping on mobile phones and tablets has overtaken desktop retail traffic f ...
- Programmatic Transparency Could Drive A Wedge Between Clients And Agencies
London Blog, Sean Hargrave - Thursday, September 4, 2014
The biggest challenge right now for agencies is how to automate digit ...
- Google Tops Advertisers' And Agencies' Most Loved And Hated League Table
MAD London, Sean Hargrave - Thursday, September 4, 2014
It's official -- advertisers and agencies really do have a "love-hate" relationsh ...
- Renault Latest To Resurrect KITT
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2014
The automaker is using a U.S. TV show of yore for creati ...
- Heineken Launches Location-Based Rewards Scheme
Around the Net In MAD London, Sean Hargrave - Wednesday, September 3, 2014
Heineken will reward smaller pubs and restaurants for selling more of i ...
- Burberry Offers Perfume Ad Personalisation
Around the Net In MAD London, Sean Hargrave - Wednesday, September 3, 2014
Burberry is bringing the personal touch to the launch of its ' ...
- EU Commission Launches Antitrust Probe Into WhatsApp Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 3, 2014
EU antitrust regulators have launched an investigation into Facebook's proposed WhatsApp acquisitio ...
- Apple Is World's Most Valued Brand -- Google A Close Second
Around the Net In MAD London, Sean Hargrave - Wednesday, September 3, 2014
Apple owns the most valuable brand in the world --- worth near ...
- Netflix Overhauls Facebook Strategy To Avoid Spam
Around the Net In MAD London, Sean Hargrave - Wednesday, September 3, 2014
Netflix has overhauled its Facebook newsfeed service, which tells subscribers' friends wh ...
- ASDA Experiments With Selling Products On YouTube
Around the Net In MAD London, Sean Hargrave - Wednesday, September 3, 2014
Asda customers will soon be able to buy products through the supermarket ...