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Apple Is World's Most Valued Brand -- Google A Close Second

Apple owns the most valuable brand in the world – worth nearly $117bn (GBP70bn) – according to analysis conducted by The Telegraph, based on data from three different media agencies. Google runs its US tech rival close with a brand worth $107bn. They are the only two companies in the world with brands whose values run to nine figures. IBM’s brand is worth $76bn, while Microsoft and Coca-Cola round out the top five – theirs are worth $71bn and $65bn respectively. 

Read the whole story at The Daily Telegraph »

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