- The Digitas NewFront Dog and Pony Review
VidBlog, Daisy Whitney - Monday, April 30, 2012
I'm still not convinced that digital video needs an upfront, but ...
- NewFronts Are A Rookie Success Story
TVBlog, David Goetzl - Wednesday, April 25, 2012
Whether the NewFronts will spark a TV-style upfront market isn't clear. Bu ...
- Ovation Pushes Pop 'Art' In New Lineup
MediaDailyNews, David Goetzl - Thursday, April 19, 2012
What's the overriding brand promise of Ovation? Convey that art is "n ...
- Hulu Upfront Pitches Strong Viewership, 'Battleground,' 'Day' Shows
Online Media Daily, Gavin O'Malley - Thursday, April 19, 2012
"Online video is exploding," said Jean-Paul Colaco, Hulu's head of advertising. It ...
- Upfront Estimates: Modest Rev Gains, CPM Hikes
MediaDailyNews, Wayne Friedman - Tuesday, April 17, 2012
TV media buying and selling executives now seem to have a simil ...
- Ad Buyers Predict Small Upfront Increases, Scatter Overpriced In 2011
MediaDailyNews, David Goetzl - Tuesday, April 10, 2012
As buyers and sellers engaged in some early upfront posturing Tuesday, ...
- Will "Gestural" Eat "Touch" Tech's Lunch?
Show Daily, Gavin O'Malley - Wednesday, April 11, 2012
Eric Mauriello, Senior Vice President at Possible Worldwide, is heavily invested ...
- Mid-Tier Cablers Gain Most Viewers
MediaDailyNews, Wayne Friedman - Monday, April 9, 2012
Heading into this year's upfront, many cable networks have a good sto ...
- Out In Front Of The Upfronts
Show Daily, Gavin O'Malley - Tuesday, April 10, 2012
Welcome to Media Magazine's 8th Annual Outfront conference, which you can alwa ...
- Is 2012 Upfront Money, Um, Scattering?
Show Daily, Gavin O'Malley - Tuesday, April 10, 2012
Was last year's robust upfront an aberration? Driven in part by ...
- Italian For Upfronts
Show Daily, Gavin O'Malley - Tuesday, April 10, 2012
How do you say "primary runoff" in Italian? We have no clu ...
- The Bottom Line In Social
Show Daily, Gavin O'Malley - Tuesday, April 10, 2012
Regarding social, the end goal for any brand should be to crea ...
- Meet TV's "Saviors"
Show Daily, Gavin O'Malley - Tuesday, April 10, 2012
The self-described "saviors" of TV are currently holding forth at Media Magazine ...
- One Promo Too Many?
Show Daily, Gavin O'Malley - Tuesday, April 10, 2012
How many times a day is too many times for a netwo ...
- Comcast Paints Brighter Online Picture
Show Daily, Gavin O'Malley - Tuesday, April 10, 2012
Earlier in the day at Media Magazine's Outfront Conference, Initiative's Chris Mag ...
- Whoa. Nearly Half of Online Video Viewers Say They'll Look up New Brands in Videos
VidBlog, Daisy Whitney - Thursday, April 5, 2012
On the eve of its digital video upfront bonanza at the e ...
- Forecast: 2012 Upfront To $19 Billion
MediaDailyNews, Wayne Friedman - Monday, April 2, 2012
Another strong upfront is on tap for TV networks -- but n ...
- Why Are There Still Upfronts When There Are So Many New Ways For Viewers To Access T/V?
Video Insider, John R. Osborn - Tuesday, April 3, 2012
Year after year advertisers have been willing to lay down ever-increasing amoun ...