- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
Data & Programmatic Insider, Laurie Sullivan - Monday, October 11, 2021
The Weather Company is relying on artificial intelligence to augment the da ...
- Consumers Will Jump Ship Over Bad Customer Service, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The State of Digital Customer Experience Report found 40% of consumers a ...
- Is Search A Public Utility -- And Google A Common Carrier?
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 8, 2021
Some consider search, especially from Google and Microsoft, a public utility. ...
- Turning Up The Juice: Email Metrics Rose For Utilities In 2020
Email Insider, Ray Schultz - Tuesday, March 23, 2021
There was an overall open rate of 28.1%, a 14% increase Yo ...
- Havas New York Wins Con Ed Media, Creative Account
MAD, Steve McClellan - Tuesday, July 18, 2017
The appointment follows a review that began earlier this year. The clie ...
- Energy Giants Barred From Taking People Off A Mass Email Database
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 7, 2016
Energy giants are to be barred from telling their customers how ...
- Charities In The Dock Again, But What About Energy Companies?
EuroMail, Sean Hargrave - Wednesday, December 7, 2016
Two charities have been fined for wealth profiling and selling on ema ...
- FirstEngergy's "Unbranded" Branding Strategy
MAD, Larissa Faw - Monday, August 29, 2016
Developed with agency Marcus Thomas, Cleveland, ads in a new campaign a ...
- Sasquatch Sighting: Downed Power Lines
MAD, Larissa Faw - Wednesday, August 24, 2016
Puget Sound Energy is using humor and clay animation to raise awarene ...
- E.ON Split With DigitasLBi Prompts Repitch
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
The Drum is reporting that DigitasLBi is declining to repitch for t ...
- GroupM Wins Npower European Account
Around the Net In MAD London, Sean Hargrave - Tuesday, April 29, 2014
Energy supplier npower has appointed GroupM to handle pan-European media planning a ...
- Utility Companies & the Road to Mobile Commerce
MobileShopTalk, Chuck Martin - Thursday, December 19, 2013
While many consider point of sale a key if not the k ...