- Audi Touts E-Tron At TED
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Audi is launching a carbon-neutral ideology along with electric vehicles. So ...
- The Greek Gods Runs Video, Recipe Contest
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
The Greek Gods yogurt has launched a recipe and video contest challengi ...
- Digital Ad Execs: Trading Desks Emerge As Big Factor In 2012 Buys
Online Media Daily, Joe Mandese - Wednesday, February 29, 2012
Agency trading desks are emerging as an important new factor in t ...
- A Share is Worth a Thousand Views: The Real Value in Social Video
VidBlog, Daisy Whitney - Wednesday, February 29, 2012
Many brands big and small are trying to crack the code ...
- What's A Good Business Model, Versus A Bad One
Video Insider, Adam Singolda - Wednesday, February 29, 2012
Today, I visited Facebook headquarters in Menlo Park, and I met o ...
- Online TV Shows Go From Nice-To-Have To Expect-To-See, Social Sharing Becoming A Must
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2012
The availability of TV programming online has gone from being a nice-to-ha ...
- Charter Completes EBIF Rollout To Permit Interactive Advertising
MediaDailyNews, David Goetzl - Monday, February 27, 2012
One of the challenges Canoe Ventures faced was building a platform whe ...
- Addendum: Nielsen Claims Other Advertisers Paying For Online Campaign Ratings
Online Media Daily, Joe Mandese - Monday, February 27, 2012
A Nielsen spokesperson took issue with Online Media Daily’s coverage of i ...
- Mobile Video More Vital Than Social Media on Cell Phones
VidBlog, Daisy Whitney - Monday, February 27, 2012
The music and video capabilities of mobile phones are more important ...
- What is the Goal of Verizon's Set of Videos for Black History Month?
Video Critique, Larry Dobrow - Tuesday, February 28, 2012
What the dickens is Verizon hoping to accomplish with its series ...
- Content Rules The Social Media Roost
Video Insider, Paul Kontonis - Tuesday, February 28, 2012
There's been a lot of talk about the growth of the digit ...
- Dunkin' App Creates Video Resumes For Fans
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donu ...
- Ram Truck Boosts Country Music Efforts
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
Ram Truck is making a big commitment to country music this ye ...
- Nielsen Gains Big Lever In Push To Become The Online Ad Currency: Unilever
Online Media Daily, Joe Mandese - Monday, February 27, 2012
Nielsen has scored an important endorsement in its quest to make i ...
- Fidelity Uses Big Think To Get Investors To Turn, Go To Video, Share With Others
Online Media Daily, Joe Mandese - Monday, February 27, 2012
Brokerage brand Fidelity Investments this morning breaks a new campaign tagged ...
- Adobe Goes Prime Time With Video Ad-Serving Suite
Online Media Daily, Laurie Sullivan - Monday, February 27, 2012
Adobe Systems will release a suite of products Monday that claims ...
- Sacha Baron Cohen Dictator Pranks Bests J. Lo's Oscar Nip Slip in Views
VidBlog, Daisy Whitney - Monday, February 27, 2012
I'll admit it - I checked out the alleged J. Lo. Osc ...
- How to Make Your Videos Popular - Building an Audience
VidBlog, Daisy Whitney - Friday, February 24, 2012
If one out of 12 branded video campaigns passes the 1 million-mar ...
- Report: Video Driving Mobile Traffic
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 23, 2012
Mobile video now accounts for half of all mobile traffic, according ...
- idomoo Vaas Is Launched
Online Media Daily, Fern Siegel - Wednesday, February 22, 2012
idomoo Ltd. has debuted
idomoo VaaS, which combines video with relevan ...
- Upfront? We Don't Need No Stinking Digital Video Upfront
VidBlog, Daisy Whitney - Thursday, February 23, 2012
Call me a skeptic. (I'm a reporter. We're supposed to be skeptics ...
- I'm Lovin' It: McDonald's Over the Top Videos Launching McCafe in Canada
Video Critique, Larry Dobrow - Thursday, February 23, 2012
Regardless of how much money, time and creative energy are actually devot ...
- The ABCs Of DSPs
Video Insider, Jason Burke - Thursday, February 23, 2012
To the uninitiated brand marketer, the term demand-side platform, or DSP, c ...
- Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
Snapple is running a social media sweeps, as well as a n ...
- Machinima's One Billion Views and Counting Come from a Strong POV
VidBlog, Daisy Whitney - Wednesday, February 22, 2012
Gaming-centric programmer Machinima is one of the most popular and successful onli ...
- The Revolution In 'Content Everywhere'
Video Insider, Jeremiah McMillan - Wednesday, February 22, 2012
As the importance of new content-business-models increases, so, too do TV a ...
- Consumers Forgoing Pay-TV For Internet Services
Marketing Daily, Aaron Baar - Saturday, February 18, 2012
According to The NPD Group, video-on-demand revenues from pay-TV services hit $1 ...
- John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
C3 Metrics, a leader in so-called "attribution" modeling and analytics for onli ...
- Visible Measures Gains Visibility: Gets Audited, Accredited By MRC
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
In what it claims is a first for a service of i ...
- Visble Measures Ups Visibility, Nabs MRC Accreditation
Raw, Joe Mandese - Tuesday, February 21, 2012
Visible Measures this morning announced that it has received accreditation from t ...