- Ford Escape Gets 'Brand New' Multicultural Campaign
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The campaign created by UniWorld Group for the Escape compact SUV h ...
- Pucker Vodka Teams With DJ Steve Aoki
Marketing Daily, Karlene Lukovitz - Wednesday, June 6, 2012
Two new TV spots -- one for each flavor -- recently launch ...
- Gaming No Longer Niche Entertainment
Marketing Daily, Aaron Baar - Wednesday, June 6, 2012
One of the biggest areas for gaming growth has been in t ...
- AT&T's "Daybreak" is Too Much of a Good Thing
Video Critique, Larry Dobrow - Thursday, June 7, 2012
I'm a veritable whirlwind of creative ambition. Why, at breakfast the oth ...
- How Brands Can Capitalize On The Growing Online Sports Segment
Video Insider, Rich Routman - Thursday, June 7, 2012
Content owners and distributors are doing their best to make sports conte ...
- UFC Has New Video Fight Plan
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
The mixed martial arts group has signed an exclusive deal with ...
- Lenovo Looks To Light Up Nights
Marketing Daily, Aaron Baar - Tuesday, June 5, 2012
One ultra-light, ultra-thin, but very powerful laptop, passed among many users, ...
- Schwab Aims Video Series At Younger Demo
Marketing Daily, Tanya Gazdik - Tuesday, June 5, 2012
Charles Schwab has launched an online video series that features Chuck himse ...
- Univision Launches UVideos On Xbox Live Gold
MediaDailyNews, Erik Sass - Tuesday, June 5, 2012
Univision is launching a new digital video network on Microsoft's Xbox 3 ...
- A Tale Of Two Cities -- And A Maverick
Video Insider, Neil Perry - Wednesday, June 6, 2012
First, there was New York City and the OMMA Video event ...
- Burberry Lets You Shop In Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
For its fall/winter 2012 campaign, British label Burberry is using "shoppable" vide ...
- Tide Makes Fun Of Being Made Fun Of
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
An article in "The Onion" by one "Fred Hammond, director of digit ...
- Scion Flexes FR-S Muscle With New Campaign
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
Because this is the first true performance vehicle under the Scion lineu ...
- Boxee Debuts Cloudee Storage Service
Online Media Daily, Gavin O'Malley - Monday, June 4, 2012
As consumer video-sharing continues to flourish, it was only a matter ...
- "Hot Pockets Limited Edition Infomercial" is Overstuffed, Over the Top and Likable
Video Critique, Larry Dobrow - Tuesday, June 5, 2012
One unexpected boon of the YouTube era is how it has giv ...
- 'Below The Fold' Ad Placement: Real Threat Or Not?
Video Insider, Oded Napchi - Tuesday, June 5, 2012
Every now and then we hear about a new fraud threat. F ...
- Online Movie Spend Surpasses DVD, Blu-ray
Online Media Daily, Gavin O'Malley - Friday, June 1, 2012
For the first time, U.S. consumers could spend more on online movi ...
- Ad Revenue Holy Grail For Content Creators -- But Not Everyone's Gonna Collect
Video Insider, Ashkan Karbasfrooshan - Monday, June 4, 2012
Google represents the first technology company to be fully ad-supported. It's sin ...
- (RED) Gets Into Gaming For Good
Marketing Daily, Aaron Baar - Thursday, May 31, 2012
As part of the organization's (Red)Rush to Zero campaign, the group ...
- Rise In TV Shows Viewed Online, On Mobile
MediaDailyNews, Wayne Friedman - Wednesday, May 30, 2012
Longer Internet video viewing -- particularly that of full-length TV shows ...
- "Tom Brady's Wicked Accent" Makes Eli Manning Look Like Sidney Poitier
Video Critique, Larry Dobrow - Thursday, May 31, 2012
Adventures in high-fiving notwithstanding, I've never been as entertained, delighted or otherwi ...
- Building Respect Into Ad-supported T/V Through Quid Pro Quo Model
Video Insider, John R. Osborn - Thursday, May 31, 2012
Traditional television outlets have built tremendous profits over the years by addi ...
- Guardian News & Media Seeks YouTube Enhancement
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 30, 2012
To that end, it has partnered with Rightster, the video distribution a ...
- LG Focuses On Users In 3DTV Effort
Marketing Daily, Aaron Baar - Tuesday, May 29, 2012
In a new digital and print advertising campaign, LG Electronics USA us ...
- DoubleClick Metrics Give Publishers Trending Data
Online Media Daily, Laurie Sullivan - Tuesday, May 29, 2012
Google introduced publisher metrics and benchmark data identifying trends in display advertisi ...
- Tablet Users Watching More Videos Than Smartphone Owners
Online Media Daily, Mark Walsh - Wednesday, May 30, 2012
New findings from Rhythm NewMedia suggest that people like watching video bett ...
- Half of Mobile Video Watching At Home
Raw, Mark Walsh - Wednesday, May 30, 2012
More than half (52%) of all video watched on mobile devices ...
- Connecticut's Push: 'Revolutionary' In Multiple Ways
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
This year, the tourism industry has a new hero: Gov. Dannel ...
- Netflix To Revise Data Retention Practices To Settle Privacy Lawsuit
Raw, Wendy Davis - Tuesday, May 29, 2012
Netflix has agreed to change the way it retains information about custome ...
- "Nepal and the Mystical Himalayas" Video Has Potential, If Trimmed By a Few Minutes
Video Critique, Larry Dobrow - Tuesday, May 29, 2012
My work-from-home/Internet-shut-in equivalent of a cigarette break is Puddin', a minute-long "li ...