- Latin Actor 'Seduces' In Bilingual Pepsi Next Videos
Marketing Daily, Karlene Lukovitz - Monday, April 22, 2013
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reali ...
- Netflix' Original Content Overcomes Pricing Gaffe
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 23, 2013
The rehabilitation of Netflix' image following its pricing debacle of 2011 continu ...
- CNBC Digital Creates Studio To Produce Finance Videos
Online Media Daily, Gavin O'Malley - Monday, April 22, 2013
Continuing to build its streaming media strategy, CNBC Digital just unveiled ...
- The Unfulfilled Promise Of Branded Content
Video Insider, Ashkan Karbasfrooshan - Tuesday, April 23, 2013
These days, you have to be living under a rock not ...
- Oxfam Launches Coldplay Film
Around the Net In Brand Marketing, Nina Lentini - Monday, April 22, 2013
Oxfam has launched its crowdsourced Coldplay video featuring the band's acoustic versi ...
- A New Game: Engaging The Audience
Video Insider, Ted May - Monday, April 22, 2013
"Subscriber," "customer," "home passed." There are many terms that cable operators ...
- A Forensic Picture Is Worth A Thousand, Er, Millions Of Views
Around the Net In Media, Joe Mandese - Friday, April 19, 2013
A picture may be worth a thousand words, but a forensic artist ...
- Gervais On David Brent Return: 'YouTube Is Future'
Around the Net In OMD Europe, Nina Lentini - Thursday, April 18, 2013
The comedian announced plans last month to produce new sketches on h ...
- Unspoken Rules of Mobile Marketing In A Crisis
Marketing Daily, Serena Ehrlich - Friday, April 19, 2013
With real-time marketing, consumers have developed an expectation of, well, real-time marketin ...
- Time-Shifted TV Ups Binge-Viewing Rates
MediaDailyNews, Wayne Friedman - Thursday, April 18, 2013
Binge-viewing continues to climb among those who are watching TV on the ...
- Education Finds Returns Through YouTube Video Research
SearchBlog, Laurie Sullivan - Friday, April 19, 2013
Some might view Universal Technical Institute (UTI) as one of Google YouTube ...
- A TV Franchise In The Video Generation: 'The Insider'
Video Insider, Atul Patel - Thursday, April 18, 2013
Celebrity entertainment show connoisseurs likely noticed "The Insider"'s recent name change ...
- Younger TV Viewers Moving Online
MediaDailyNews, Wayne Friedman - Wednesday, April 17, 2013
Young TV viewers have increasingly been moving to online platforms for so ...
- IAB Updates Quality Guidelines, Changes Include Programmatic Trading
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
The Interactive Advertising Bureau on Thursday released the latest version of i ...
- Subway-Branded Video, "Bite Night," Piled High With Too Many Brand Mentions
Video Critique, Larry Dobrow - Thursday, April 18, 2013
Pity the poor cinematic auteur. Years ago, his Malick-ian vision was frustrat ...
- Digital Content NewFronts Poised to Drive Digital Dollars Past $1 Billion
Video Insider, Daisy Whitney - Thursday, April 18, 2013
I stand corrected. Or rather, I'm ready to stand corrected. For ma ...
- Guardian To Readers: Become Journalists
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 16, 2013
Guardian News and Media today opened a new platform allowing readers ...
- Study: Most Shared Ads In Entertainment Vertical
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 17, 2013
Ad campaigns produced by consumer product goods (CPG) companies attracted nearly ...
- Kmart Gets Down And Viral
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 17, 2013
A young woman told me the other day that she was meeti ...
- Networks Ask Appeals Court To Reconsider Pro-Aereo Ruling
Online Media Daily, Wendy Davis - Tuesday, April 16, 2013
A coalition of TV networks are asking a federal appeals court ...
- There's A Word For 'Buying Traffic': It's Called Advertising
Video Insider, Jay Miletsky - Wednesday, April 17, 2013
I'm writing this in the air, on my way back to N ...
- Boston Bombing Shocks Agencies, Marketers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 16, 2013
Employees from Boston-based agencies including Hill Holliday, Mullen, Arnold, Communispace and Digit ...
- Publisher Expands Burda Style To North America
Around the Net In OMD Europe, Nina Lentini - Monday, April 15, 2013
German magazine publisher Hubert Burda Media has reached a multi-faceted licensing de ...
- Mondelez Program Creates Fast Mobile Pilots
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2013
Launching a pilot within 90 days was the objective for all tea ...
- Waiting To Throw: Airplay Still Waiting To Take Flight
Mobile Insider, Steve Smith - Tuesday, April 16, 2013
About six months ago, a handful of people in the mobile fie ...
- Video Most Popular Medium For Mobile Phone Brand Information
Online Media Daily, Laurie Sullivan - Tuesday, April 16, 2013
Digital ads and search engines influence consumer buying habits, but videos appe ...
- TV/Digital Convergence Won't Work Till We Fix The Basics
Video Insider, Cordie DePascale - Tuesday, April 16, 2013
With the upfronts heading into full swing, many are wondering how f ...
- Whoop! Whoop! Gangnam Marketing Style
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 15, 2013
The Harlem Shake, Gangnam Style, Fenton the dog, Success Kid: all exampl ...
- Magazine Publishers Find Success In Online Video
Around the Net In OMD Europe, Nina Lentini - Sunday, April 14, 2013
A number of magazine publishers have become media companies, having shifted fr ...
- Provocative Ads Intro New SlimFast Positioning
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2013
In its "Get What You Really Want" campaign, SlimFast is contrasting t ...