- YouTube: 20 Trillion Videos, Top 12% TV Viewing Share - What's Next?
TV Watch, Wayne Friedman - Thursday, April 24, 2025
YouTube has a higher valuation than media companies, but it continues ...
- Video Podcasts On Prime Time TV? Netflix Thinks So
TV Watch, Wayne Friedman - Wednesday, April 23, 2025
Netflix believes there can be a difference in its content from YouTub ...
- LinkedIn Earns MRC Accreditation For Video Ad Metrics
MediaDailyNews, Colin Kirkland - Wednesday, April 16, 2025
LinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- Rumble Presses To Proceed With 'Boycott' Suit Against WFA, GroupM, Diageo
MediaDailyNews, Wendy Davis - Wednesday, April 16, 2025
"Defendants agreed to enact and enforce mandatory brand safety standards that th ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity Solution
MediaDailyNews, Joe Mandese - Tuesday, April 15, 2025
During its upfront pitch this morning, the networks-owned data and technology develop ...
- IAS Launches Pre-Bid Video Exclusion Lists On TikTok
MediaDailyNews, Colin Kirkland - Monday, April 14, 2025
By leveraging IAS's AI-powered brand suitability technology, advertisers are now able ...
- DOJ Sides Against Hearst In Battle Over Video Privacy Law
MediaDailyNews, Wendy Davis - Wednesday, April 9, 2025
The Video Privacy Protection Act, passed in 1988, "serves the government's substanti ...
- Brandtech Collaborates With Google AI, Eyes Text-To-Video
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
The Brandtech Group has announced it will integrate Google's video-generation model in ...
- LinkedIn Tests Video Trends Feature In U.S.
MediaDailyNews, Colin Kirkland - Monday, April 7, 2025
LinkedIn is pushing its in-app video-sharing capabilities further by organizing video conte ...
- Court Sides With Paramount In Video Privacy Battle
MediaDailyNews, Wendy Davis - Friday, April 4, 2025
A divided appellate panel refused to revive a lawsuit alleging that Paramou ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- College Athlete Sponsorship Deals Valued At More Than $1B
Television News Daily, Wayne Friedman - Wednesday, April 2, 2025
Apparel and accessories marketers made more than 470 deals from March 2024-Mar ...
- Google, Roblox Expand Immersive Ads Partnership, Add Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, April 1, 2025
Measurement tools and partnerships were added with IAS and Kantar as we ...
- Movie Theaters Not Covered By Reagan-Era Privacy Law, Court Says
MediaDailyNews, Wendy Davis - Friday, March 28, 2025
The Video Privacy Protection Act, passed in 1988, doesn't apply to mov ...
- YouTube Changes How It Counts 'Shorts' Views
MediaDailyNews, Colin Kirkland - Wednesday, March 26, 2025
YouTube has redefined what a "view" means for its short-form video featur ...
- Young Consumers And TV: More Shifts To Social Media - And YouTube
TV Watch, Wayne Friedman - Wednesday, March 26, 2025
Nielsen says audiences young and old are increasingly using YouTube to acce ...
- Discord To Launch Video Ads On Mobile
MediaDailyNews, Colin Kirkland - Thursday, March 20, 2025
Discord is bringing video ads to mobile devices starting in June 202 ...
- Video Privacy Ruling Could Doom Internet Advertising, NBA Argues
MediaDailyNews, Wendy Davis - Wednesday, March 19, 2025
The NBA wants the Supreme Court to review a ruling reviving clai ...
- Researchers Show Brands How To Mitigate Endless Scrolling
MediaDailyNews, Colin Kirkland - Friday, March 14, 2025
Endless social-media scrolling is reshaping the way brands engage with consumers, ...
- WPP's T&Pm Calls 2025 'Year Of The Agent'
MediaDailyNews, Laurie Sullivan - Wednesday, March 12, 2025
Oliver Feldwick, chief innovation officer at WPP-owned agency T&Pm, can't say exact ...
- Google Introduces Smaller Footprint, Faster-Processing AI Models
MediaDailyNews, Laurie Sullivan - Wednesday, March 12, 2025
Smaller open-source AI models can run and process data with less ener ...
- 'USA Today' Launches True Crime Subscription Feature
Publishers Daily, Ray Schultz - Wednesday, March 12, 2025
Subscribers to 'Witness' gain access to podcasts, video content and articles. ...
- Google Calculates Ad Emissions, Rolls Out Plan
MediaDailyNews, Laurie Sullivan - Tuesday, March 11, 2025
Google released a project called Carbon Footprint for Google Ads, available beginni ...
- Microsoft Quietly Changes Video Placement, Bid Reporting
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2025
Changes for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- TikTok To Integrate More 'Local Services' Into Its US Commerce Push
MediaDailyNews, Colin Kirkland - Thursday, March 6, 2025
TikTok is in the process of hiring nearly two dozen people ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV Targeting
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
The integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- Streamers' TV Promo Spend Sinks 38%, Airings And Impressions Down
Television News Daily, Wayne Friedman - Friday, March 7, 2025
Legacy-owned, TV network-based media companies are heavily using their own networks ...
- Mazda Launches Racing Video Series
Marketing Daily, Tanya Gazdik - Saturday, March 1, 2025
"First To The Finish" will feature a behind-the-scenes look at the stori ...
- Google Unleashes Gemini Live Opinion Tool
Performance Marketing Insider, Laurie Sullivan - Monday, March 3, 2025
Designer, fashion consultant, and personal stylist are all ways to describe Goog ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...