- Plenty Of Potential In Streaming Video Services
Video Insider, Tobi Elkin - Tuesday, July 11, 2017
Given the barrage of streaming video services, it's remarkable that there a ...
- Hulu Adds HBO As Add-On
Around The Net In Television, Gavin O'Malley - Friday, July 7, 2017
Hulu is finally offering HBO and HBO-owned Cinemax as subscription add-ons. ...
- Programmatic Buying Declines 12% In Q1
Digital News Daily, Tobi Elkin - Monday, July 10, 2017
MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buyi ...
- SpotX Launches Advanced Solutions Group
Digital News Daily, Philip Rosenstein - Monday, July 10, 2017
Video ad-serving platform SpotX announced the creation of the company's global consulti ...
- Acura Debuts Augmented Reality Race On Facebook Live
Marketing Daily, Tanya Gazdik - Monday, July 10, 2017
Viewers will play an active role in the race and serve ...
- Cathay Pacific Launches Interactive 360-Degree VR Video Ad
Digital News Daily, Philip Rosenstein - Friday, July 7, 2017
Cathay Pacific's 360-degree virtual reality video ad experience, powered by VR a ...
- LensCrafters Seeks To Connect Emotionally
Marketing Daily, Tanya Gazdik - Friday, July 7, 2017
The video introduces "The Good Portal," a concave window built into ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile Shopping
Digital News Daily, Tobi Elkin - Monday, July 3, 2017
While most people are focused on the beginning of summer, Facebook alrea ...
- Getting Creative With First-Party Data
Digital News Daily, Aleck Schleider - Wednesday, June 28, 2017
In today’s digital marketing world, data is everywhere. According to eMarketer, near ...
- Vimeo Ditching Subscription Service
Around the Net In Digital, Gavin O'Malley - Tuesday, June 27, 2017
Vimeo has apparently ditched plans for a subscription video product. “Vimeo h ...
- Food Network Updates Alexa App For Use On Amazon Echo Show
Digital News Daily, Philip Rosenstein - Wednesday, June 28, 2017
Food Network has updated its Alexa app for use with Amazon Ec ...
- MRC's YouTube Audit Takes Aim At Brand Safety Woes
Digital News Daily, Philip Rosenstein - Wednesday, June 28, 2017
The Media Rating Council (MRC) began auditing measurements released by Google's YouTu ...
- YouTube Offers 'Uptime' App To Everyone
Around the Net In Digital, Gavin O'Malley - Monday, June 26, 2017
After a period of limited availability, YouTube is offering Uptime to everyon ...
- Where's The Creativity and Strategy? Marketers Feel Rushed Into Video
Around the Net In MAD London, Sean Hargrave - Tuesday, June 27, 2017
Video is the content darling of the day, but problems remain. Accordi ...
- CNN Turning 'Great Big Story' Into 24-hour Streaming Channel
Around The Net In Television, Gavin O'Malley - Monday, June 26, 2017
CNN plans to turn its social video startup, "Great Big Story," in ...
- Tracy Swedlow And The Future Of Television
Television News Daily, Charlene Weisler - Tuesday, June 27, 2017
Here is what's on tap for this year's TV of Tomorrow even ...
- Facebook, Fox Sports To Ramp Up Video Efforts
TV Watch, Wayne Friedman - Tuesday, June 27, 2017
Facebook now wants to beef up its video efforts for premium-scripted ...
- What Forms Will Original Video Take?
Video Insider, Tobi Elkin - Tuesday, June 27, 2017
Marketers appear bullish about video, so what can we expect? Perhaps mo ...
- Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV Product
Digital News Daily, Philip Rosenstein - Monday, June 26, 2017
Powered by Kaltura's OTT TV service, Vodafone Italy will unify the lik ...
- Sprite Releases Its First Music Video, New TV Spot
Marketing Daily, Karlene Lukovitz - Saturday, June 24, 2017
The seasonal campaign, part of the brand's "Wanna Sprite" umbrella campaign, ...
- AI: The Future Of Digital Marketing (And Everything Else)
RTBlog, Philip Rosenstein - Monday, June 26, 2017
The idea of artificial intelligence (AI) has been around for decades, a ...
- YouTube Activates Measurement Program, Aims To Standardize And Verify Data
Digital News Daily, Tobi Elkin - Friday, June 23, 2017
YouTube on Friday said it has activated its YouTube Measurement Program, ...
- SpotX Teams Up With Immersion On Haptic-Responsive Video Advertising
Digital News Daily, Tobi Elkin - Thursday, June 22, 2017
SpotX said it has partnered with Immersion Corp., a developer of hapt ...
- Vice Media Ramps Up Millennial-Focused Media Effort
TV Watch, Wayne Friedman - Wednesday, June 21, 2017
Currently, two of Vice Media's highest-profile media assets are its basic cab ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17
Digital News Daily, Tobi Elkin - Tuesday, June 20, 2017
The findings of a new report revealed that mobile video click fra ...
- Tremor Video Launches 360 Video Ad Units
Digital News Daily, Tobi Elkin - Tuesday, June 20, 2017
As marketers compete for consumers' attention and more consumers engage in immersi ...
- Ooyala Taps Nikzad To Lead Company Operations As COO
Digital News Daily, Philip Rosenstein - Wednesday, June 21, 2017
Ooyala announced on Tuesday the hire of Mike Nikzad to serve ...
- Nice Price 'Vice': Hipster News Org Raises $450M To Fund Video Expansion
Publishing Insider, Erik Sass - Tuesday, June 20, 2017
According to CEO Shane Smith, the latest round of funding will ...
- Time Inc. Moves Into Social Video, Targets GenZ And Millennials With 'The Pretty'
Video Insider, Tobi Elkin - Monday, June 19, 2017
Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time In ...
- YouTube Enlists Charities In The Fight Against Extremism
Around the Net In MAD London, Sean Hargrave - Monday, June 19, 2017
YouTube has announced that it will pay 50 charities to sift throu ...