- Study: Majority Of Young Millennials Consume OTT Rather Than Broadcast Content
Digital News Daily, Tobi Elkin - Monday, June 5, 2017
A new study on the media consumption and content discovery habits ...
- Cheddar's Live Programming Goes To Fusion TV
Digital News Daily, Tobi Elkin - Monday, June 5, 2017
Cheddar, the live video news network that covers technology and financial new ...
- Snap Expands Hardware, Sells Spectacles In Europe
Mobile Marketing Daily, Gavin O'Malley - Friday, June 2, 2017
For the privilege of owning a pair of the trendy shades, Sn ...
- The Mobile, Virtual, 360-Degree Future Of Header Bidding
RTBlog, Philip Rosenstein - Monday, June 5, 2017
The emergence of header bidding, particularly the server-to-server variety, has minimized laten ...
- SourceMedia Unveils New Outstream Video Ad Formats
Real-Time Daily, Philip Rosenstein - Thursday, June 1, 2017
SourceMedia has continued its digital reinvention in 2017 with the launch ...
- Microsoft Extends Bing Loyalty Program To UK, Chance To Star In Charli XCX Music Video
SearchBlog, Laurie Sullivan - Thursday, June 1, 2017
Amidst all the fanfare, Microsoft will give searchers a chance to w ...
- Head Of The Classless: Kathy Griffin Goes Overboard
TVBlog, Adam Buckman - Thursday, June 1, 2017
It may seem reasonable to ask "What was she thinking?" after a ...
- That Astronaut Dream Job Fall Through? 84 Lumber Wants You
Out to Launch, Amy Corr - Wednesday, May 31, 2017
84 Lumber Company launched a follow-up ad to its 90-second Super Bo ...
- Santander Bank Asks: Would You Sell Important Memories For Money?
Out to Launch, Amy Corr - Wednesday, May 31, 2017
This truly is a short movie for Santander Bank --18 minutes ...
- High-Speed Train Service Begs Movie Industry To Make Shorter Films
Out to Launch, Amy Corr - Wednesday, May 31, 2017
Long movies drive me nuts, but not for the same reasons th ...
- Pervasiveness Of Video In The New Media Landscape
Marketing Daily, Bill Moore - Friday, May 26, 2017
If your video doesn't tell a story that engages your customers a ...
- Your Marketing Spend May Require Readjustment
Marketing: Entertainment, Mary C. Long - Thursday, May 25, 2017
Video is the buzz for marketers, with the next generation absolutely obsess ...
- Sonobi Launches 'Beware The Yank' Campaign In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, May 24, 2017
Sonobi, the header bidding ad tech company, has launched a "Beware T ...
- Google Adds 'Family Group' Feature
Around the Net in Video, Gavin O'Malley - Wednesday, May 24, 2017
Google is offering a “Family Group” feature to help loved one sha ...
- Facebook Moves Video Targeting To Audience Direct For Publishers
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 24, 2017
Facebook on Tuesday said the company will start testing a new self-servi ...
- Ooyala Sues Brightcove Over Trade Secrets
Online Video Daily, P.J. Bednarski - Wednesday, May 24, 2017
Ooyala alleges that Brightcove misappropriated market data and plans for its Lat ...
- Quora Testing Video Answers
Around the Net in Video, Gavin O'Malley - Tuesday, May 23, 2017
Quora is testing video answers, because, as TechCrunch notes, “sometimes it’s ...
- Dentsu Aegis' MKTG Signs On For Bogusky-Backed Video Venture Brandzooka
MediaDailyNews, Joe Mandese - Tuesday, May 23, 2017
Brandzooka, the self-serve, programmatic video advertising platform backed by Alex Bogusky, h ...
- Facebook's Guidelines For Moderators Shed Light On Brand Safety
Around the Net in Real-Time, Tobi Elkin - Monday, May 22, 2017
Cutting to the heart of the brand safety issue, The Guardian g ...
- Marketers Press Claims Against Facebook Over Inflated Metrics
Daily Online Examiner, Wendy Davis - Monday, May 22, 2017
"Advertisers were led to believe that Facebook's video advertising performed better ...
- The Reinvention Of TV
Online Spin, Maarten Albarda - Monday, May 22, 2017
We are just coming out of the annual ritual that is t ...
- Study: Nine Video Ad Exposures Maximize Purchase Intent
Real-Time Daily, Philip Rosenstein - Monday, May 22, 2017
Video ads are more effective the more often viewers see them ...
- A Fat Thumbs-Down To Marriott Video Content
MediaDailyNews, George Simpson - Thursday, May 18, 2017
When I watched the newest installment of Marriott's branded video "Two Bellmen ...
- News Roundup: Pay TV Still Thrives, comScore To Measure OTT Viewing
TV Everywhere, Wayne Friedman - Friday, May 19, 2017
Here's a round-up of recent news in the TV Everywhere space, cull ...
- Sling TV, SpotX Partner To Serve Video Ads Programmatically On OTT Devices
Real-Time Daily, Philip Rosenstein - Wednesday, May 17, 2017
Sling TV, the DISH Network's over-the-top (OTT) television service, announced on Tuesd ...
- Radio Flyer Launches Travel Agency For Kids
Out to Launch, Amy Corr - Wednesday, May 17, 2017
Radio Flyer is celebrating its 100th anniversary by opening a travel agen ...
- FilmOn Settles Battle With Broadcasters
Daily Online Examiner, Wendy Davis - Tuesday, May 16, 2017
After eight years of litigation, online video distributor FilmOn has reached ...
- Facebook Cracks Down On Crappy 'Live' Content
MoBlog, Gavin O'Malley - Tuesday, May 16, 2017
From the boring to the boorish, Facebook knows that its Live vid ...
- Study: Advanced Video Ad Performs Better Than Pre-Roll Video Ads
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
A new study suggests that so-called "advanced video advertising" offers better performan ...
- Kaltura Partners With Streamlyzer On Real-time Intelligence For TV Platform
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Video technology firm Kaltura said it partnered with analytics provider Streamlyzer ...