- TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
Real-Time Daily, Tyler Loechner - Thursday, February 26, 2015
Programmatic video ad platform TubeMogul on Thursday announced its fourth-quarter 2014 earning ...
- Integral Receives MRC Accreditation For Video Ad Viewability
Real-Time Daily, Tyler Loechner - Friday, February 27, 2015
Integral Ad Science, a digital ad measurement firm, on Thursday announced ...
- A Natural? 'Fifty Shades Of Grey' Spoofs Promote Condom Brands
Video Insider, Mallory Russell - Thursday, February 26, 2015
There was a ton of buzz around "Fifty Shades of Grey" ...
- Asics Goes Grandeur With Real Runners, Hobbit Scenery
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2015
Asics' new ad starts with a lone runner, who sounds a ram ...
- Me TV: Narrowcasting To The Age Of Personal Video
Mobile Insider, Steve Smith - Thursday, February 26, 2015
Mobility opens up new opportunities for narrowcasting to niche video tastes. B ...
- What Viewability Means For Publishers Today
Publishing Insider, Manny Puentes - Thursday, February 26, 2015
Viewability has been touted as the buzzword of 2015, but the tru ...
- 'Why I Walked Away' Throws A Positive Spin On The Players' Tribune Brand
Video Critique, Larry Dobrow - Thursday, February 26, 2015
But in the last month, the Tribune published by far the mo ...
- How Digital Video Can Achieve The TV Standard: Verification AND Viewability
Video Insider, Alvin Bowles - Wednesday, February 25, 2015
The lines between what we watch on TV, desktop and mobile devic ...
- Reddit And Blogger Tighten Up On X-Rated Images
Around the Net In MAD London, Sean Hargrave - Wednesday, February 25, 2015
Social networking and news site Reddit has said it will remove photo ...
- Oakley Inspires With Soaring Obsessives
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2015
Running in 22 countries, the effort is themed "One Obsession," and t ...
- No, Really! Taking Someone Else's Idea And Giving It Your Own Spin Absolutely Does Make An Original!
Mediapsssst, Richard Whitman - Tuesday, February 24, 2015
It must be the week for glorious creative pontification. Just a f ...
- Video Metrics: Marketers Favor Views, Conversions, Brand Lift
Video Insider, Daisy Whitney - Tuesday, February 24, 2015
As the audience for digital video and the ads that come wi ...
- Cox Taps TubeMogul For Video Ad Sales
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 24, 2015
"Cox Media and TubeMogul have entered a unique partnership that will enab ...
- You Don't Have To Be Jewish To Love Manischewitz's Cornucopia Of Kosher Delights
MAD, Larissa Faw - Monday, February 23, 2015
In a campaign reminiscent of the classic Levy's rye bread effort, b ...
- Burt's Bees Pretties Up Instagram
Marketing Daily, Sarah Mahoney - Monday, February 23, 2015
Burt's Bees is looking to pretty up the pouts of its soci ...
- PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing
Marketing Daily, Karlene Lukovitz - Monday, February 23, 2015
To enter, U.S. college and university students can create a short vide ...
- Dove Wants To Drown Out Body-Bashing For The Oscars
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The Academy Awards ... time for us to marvel at the red-carp ...
- Nick's Adorable Spin On Black History Month
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2015
Nickelodeon has given it the cutest twist ever, with adorable little acto ...
- NEW! What Would Jesus Do In A Marketing Meeting?
Out to Launch, Amy Corr - Thursday, February 19, 2015
What would Jesus say in a marketing meeting? He might question h ...
- Programmatic Video To Be A Focus In 2015
RTBlog, Tyler Loechner - Friday, February 20, 2015
Nearly four times as many agencies expect to spend the majority ...
- YouTube Launching App For Kids
The Social Graf, Erik Sass - Friday, February 20, 2015
YouTube is preparing to unveil a new, free app just for kid ...
- Biore Tries Too Hard With '#StripwithBiore Challenge'
Video Critique, Larry Dobrow - Friday, February 20, 2015
Bior's latest push behind its pore-gunk-suction strips, the "#StripwithBiore Challenge," tries s ...
- How Video Is Changing Mobile Advertising
Video Insider, Scott Kellstedt - Friday, February 20, 2015
In 2015, we're expecting to see video making a stronger impact ...
- Runners, Are You Faster Than An Amur Tiger?
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2015
Admit it. You don't just think you're fast, you think that ...
- Emerson Aims For STEM Growth
Marketing Daily, Aaron Baar - Wednesday, February 18, 2015
"We want to get to a younger generation who are our futu ...
- Sheba Donates Food To Shelters
Marketing Daily, Tanya Gazdik - Wednesday, February 18, 2015
"While Random Acts of Kindness Day was the kickoff for this initiativ ...
- VMM Taps Tremor For Programmatic Video
Real-Time Daily, Tyler Loechner - Wednesday, February 18, 2015
Varick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- Video Better For Facebook Organic Reach Than Photos
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Socialbakers research shows that for average organic reach on brand pages, phot ...
- Swedish Surfer Braves Baltic Sea
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2015
If you're among the millions of Americans currently cursing the mercury, y ...
- Battered And Broken, A Restored 1957 Land Rover Wins Four Mens' Hearts
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2015
After 15 years of boyish hijinks, shenanigans and generally driving it in ...