- Incomplete, Inaccurate Data Stifling B2B Advertising Industry
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 1, 2015
Display and video advertisement rely on accurate customer data in order ...
- NEW! Sword Play Meets Foreplay In Wilkinson Sword Video
Out to Launch, Amy Corr - Tuesday, March 31, 2015
Today is April 1. Today is April 1. Today is April ...
- Now TV Links TV Ads To Paid Search
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
The Sky-owned streaming service Now TV has launched a search campaign, ...
- Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat
Marketing Daily, Mike Proulx - Tuesday, March 31, 2015
Twitter, as a company, has an inherent infrastructure and ecosystem already ...
- Mountain Dew Launches Its First Global Campaign, Reviving 'Do the Dew'
Marketing Daily, Karlene Lukovitz - Monday, March 30, 2015
The global effort is being kicked off with two shareable videos direct ...
- The Sports Marketer's Guide To Monetizing And Protecting Athletic Imagery
Marketing: Sports, Andrew Fingerman - Tuesday, March 31, 2015
Nothing tells or sells the story of the blood, sweat and tea ...
- Teads, Turn Partner For Programmatic Video
Real-Time Daily, Tyler Loechner - Monday, March 30, 2015
Two ad tech companies -- Turn on the demand side and Tea ...
- Mobile Video Ads: Supply Skyrocketing, But Where's Demand?
Video Insider, Jeremy Ostermiller - Tuesday, March 31, 2015
Recent research by eMarketer shows mobile video ad spend is on t ...
- Smartphone User Presses Claim That Android IDs Can Identify Users
Daily Online Examiner, Wendy Davis - Monday, March 30, 2015
A smartphone user is seeking to revive a claim that the Carto ...
- TV Everywhere Makes Gains, iPad Viewing Most Popular
MediaDailyNews, Wayne Friedman - Friday, March 27, 2015
TV Everywhere efforts are forecast to make stronger gains in terms ...
- Up Periscope, Down Vessel: Mobile Video Growing Pains
MoBlog, Steve Smith - Monday, March 30, 2015
It is an invigorating time in mobile video, as innovators test n ...
- Video Ad Platform Innovid Raises $10M In New Round
Real-Time Daily, Tyler Loechner - Friday, March 27, 2015
Innovid, an online video ad platform, is expected to Monday announce ...
- What Does The MRAID Video Addendum Mean for VPAID?
Video Insider, - Monday, March 30, 2015
Today the IAB announced support for a Video Addendum to MRAID. Sin ...
- Facebook's New Video Platform Boon For Content Marketers
Content Marketing Insider, J. Max Robins - Friday, March 27, 2015
Facebook, the most power platform for branded content, is about to g ...
- For Cord-Cutters Prime Time Is, Well, Prime Time
MAD, Larissa Faw - Thursday, March 26, 2015
According to the latest Horizon Media research on cord-cutters, as a gro ...
- Martha Stewart Raps For Arm & Hammer
Marketing Daily, Karlene Lukovitz - Thursday, March 26, 2015
There are also "how-to" videos with Stewart voiceovers that demonstrate how ...
- Expedia Moves Conference To Tears
Show Daily, Tanya Gazdik - Friday, March 27, 2015
Expedia's Jason Rubenstein's presentation to the MediaPost Content Marketing Insider Summit mov ...
- Why Isn't YouTube Getting More TV Dollars?
Video Insider, John Tuchtenhagen - Friday, March 27, 2015
I was recently invited to sit on a Google agency panel design ...
- Facebook Taking YouTube Head On
Around the Net in Video, P.J. Bednarski - Thursday, March 26, 2015
Facebook is launching an embeddable video player, the company announced ...
- More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
MAD, Steve McClellan - Wednesday, March 25, 2015
ESPN Research announced the results of a "Valuing Video" study from t ...
- Facebook's LiveRail Expands Into Mobile In-App Display
RTBlog, Tyler Loechner - Thursday, March 26, 2015
At yesterday's Facebook F8 Developer Conference, the social network made several announcemen ...
- Facebook Tests Immersive Video Newsfeed
The Social Graf, Erik Sass - Thursday, March 26, 2015
"'Curiouser and curiouser,' Cried Alice." Get ready to go down the rabb ...
- OK Go Gets Creative For Red Star Macalline
Video Critique, Larry Dobrow - Thursday, March 26, 2015
It appears that OK Go's distinctive visual wit can be bought (a ...
- Setting The Table For Cross-Screen Video Integration
Video Insider, Alvin Bowles - Thursday, March 26, 2015
Brands and their agencies still have some distance to go on getti ...
- Virool Rolls Out New Video Ad Unit
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Programmatic video ad platform Virool on Wednesday announced the launch of ...
- Lipton Hits The Road For Sparkling Iced Tea
Marketing Daily, Karl Greenberg - Monday, March 23, 2015
Linda Bethea, senior director of marketing, who was at the March ...
- NEW! How Far Would You Go To Show A Client Some Love?
Out to Launch, Amy Corr - Monday, March 23, 2015
You have to love this Happy 2015 video for
Geometry Global Paris- Pay-TV Revenue On Downswing; OTT Rising Up
Video Insider, Daisy Whitney - Monday, March 23, 2015
The tide is turning. Once considered merely an "early adopter" offering, over-the-t ...
- L'Oreal Spotlights Dalmatians For Skin Cancer Push
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2015
The campaign for the L'Oreal-owned brand, scheduled to break in the U. ...
- Tostitos Offering Dip Freebie To Folks Named Chip
Marketing Daily, Karlene Lukovitz - Thursday, March 19, 2015
The Frito-Lay brand is inviting Chips to visit www.EveryChipGetsADip.com between March ...