- 2 Days, 21 Marketers: Nope, You Didn't Miss OMMA@SXSW After All
Show Daily, Steve Smith - Sunday, March 15, 2015
Couldn't make it to SXSW for our galaxy of 21 brand markete ...
- What Messages Do Your Influencers Send?
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Consumers leaving messages on sites like YouTube becomes as important as t ...
- Honda Goes To YouTube For Hispanic CR-V Campaign
Marketing Daily, Karl Greenberg - Thursday, March 12, 2015
The firm found Paola Celis and Karla Celis, two relatively unknown YouTube ...
- Coors Light's 'For The Love Of The Game' Is 50 Shades Of Okay
Video Critique, Larry Dobrow - Friday, March 13, 2015
The video comes to us from Michael Rapaport, an actor who occasional ...
- Intel Harnesses Viewer Interaction In Video Series
Video Insider, Mallory Russell - Friday, March 13, 2015
On Wednesday, Intel released the trailer for the fourth installment of i ...
- Bots More Prevalent On Video Sites, ComScore Figures Suggest
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
According to comScore results out today, in the UK, 89% of comScore ...
- ASA Set To Help Vloggers Be Clear On Brand Associations
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
The Advertising Standards Authority wants to create clearer guidelines for vloggers a ...
- Are Fraudsters Shifting To Video?
London Blog, Sean Hargrave - Thursday, March 12, 2015
Are fraudsters switching tactics to build bots that appear to be wor ...
- The Apple Watch As Stupid Wealth Barometer
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2015
College Humor's new spot, complete with a not-unconvincing Tim Cook appearance, remin ...
- SVOD Rates Soar, Netflix Leads Rivals
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2015
Now 41% of U.S. homes have access to subscription video-on-demand services ...
- BMO Capital Markets Rates TubeMogul Stock As 'Outperform'
Real-Time Daily, Tyler Loechner - Wednesday, March 11, 2015
BMO Capital Markets has given TubeMogul stock an "outperform" rating, citing t ...
- Nielsen-eXelate Addresses Addressable TV: Real-Time With Forrester's Nail
RTBlog, Tyler Loechner - Thursday, March 12, 2015
Jim Nail, a principal analyst at Forrester Research, recently issued a no ...
- Is 'Programmatic' The Right Word For Automated T/V Advertising?
Video Insider, John R. Osborn - Thursday, March 12, 2015
Language certainly matters. In recent industry conversations, I perceive a hesitancy ...
- UFC Champ Jon Jones Challenges Reebok's New Running Shoe
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty stree ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- Cross-Platform Measurement And The Golden Spike
Metrics Insider, Josh Chasin - Thursday, March 12, 2015
After viewability and fraud, what's the biggest issue in digital metrics toda ...
- Video Follows The Oscar Mayer Wienermobile On Cross-Country Travels
Out to Launch, Amy Corr - Wednesday, March 11, 2015
Best job ever? Oscar Mayer launched a branded video that tracks t ...
- XO Mints Crafts 'The Ugly Couple Song'
Out to Launch, Amy Corr - Wednesday, March 11, 2015
This is so wrong. I missed this video when it launched ...
- UPS Looking For Work's Stickiest Wickets
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
"Bring us your problems. Your challenges. Your daydreams. Your scribbles. Your ju ...
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
The "Why 3?" campaign is built around four humorous videos answering th ...
- SpotXchange Moves Into Germany, Names Beckmann MD
Real-Time Daily, Tyler Loechner - Monday, March 9, 2015
SpotXchange, the programmatic video supply-side platform (SSP) that sold 65% of i ...
- Apple Watch, IoT, Mobile Device Optimization Become Reality
SearchBlog, Laurie Sullivan - Monday, March 9, 2015
There's a clear chasm between the haves and the have-nots when ...
- The Rise Of The Solo TV: New Report On Mobile Video
Video Insider, Daisy Whitney - Monday, March 9, 2015
TV is becoming more personal. A new report from research firm T ...
- Chili's Baby Back Ribs Seeks Jingle Singers
MAD, Larissa Faw - Thursday, March 5, 2015
To coincide with Chili's 40th birthday on March 13, the chain ...
- Harley-Davidson Rolls Its Own With New Integrated Campaign
Marketing Daily, Karl Greenberg - Thursday, March 5, 2015
Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and di ...
- Norway Asks America: Are ComfyBalls Immoral?
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
Norwegian fan favorite ComfyBalls, which sells what it calls the ultimate comfo ...
- 'Me'-Centric Video Strategies For The 'Me' Generation
Video Insider, Ashley Deibert - Friday, March 6, 2015
While the debate rages on about what exactly drives Millennials' infamous "m ...
- Bounty, Budweiser And Secret Ads Paired With ISIS Recruiting
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 5, 2015
Sometimes you can't help where your chips land when you make ...
- 'Reclaim The Kitchen' Feels Beneath The Wolf Brand
Video Critique, Larry Dobrow - Thursday, March 5, 2015
With the help of a sledgehammer and a bridge loan, we wi ...
- Online Video Gobbles $ From TV
Video Insider, Daisy Whitney - Tuesday, March 3, 2015
Online video continues to win ad dollars with its promises of efficien ...