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YouTube Kids Will Have To Be Clearer If Launched In UK

The YouTube Kids app, available in the U.S., has caused a coalition of consumer and children advocacy groups to urge the Federal Trade Commission to investigate advertising on the app. Dan Smith, director at law firm Wragge Lawrence Graham & Co, told "Marketing Week" that marketers in the UK must ensure clarity when marketing to children. "A fundamental principle of the UK Codes is that advertising should be obviously identifiable -- where the target audience is children, advertisers may need to do even more to make that clear."

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