- Are Fraudsters Shifting To Video?
London Blog, Sean Hargrave - Thursday, March 12, 2015
Are fraudsters switching tactics to build bots that appear to be wor ...
- The Apple Watch As Stupid Wealth Barometer
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2015
College Humor's new spot, complete with a not-unconvincing Tim Cook appearance, remin ...
- SVOD Rates Soar, Netflix Leads Rivals
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2015
Now 41% of U.S. homes have access to subscription video-on-demand services ...
- BMO Capital Markets Rates TubeMogul Stock As 'Outperform'
Real-Time Daily, Tyler Loechner - Wednesday, March 11, 2015
BMO Capital Markets has given TubeMogul stock an "outperform" rating, citing t ...
- Nielsen-eXelate Addresses Addressable TV: Real-Time With Forrester's Nail
RTBlog, Tyler Loechner - Thursday, March 12, 2015
Jim Nail, a principal analyst at Forrester Research, recently issued a no ...
- Is 'Programmatic' The Right Word For Automated T/V Advertising?
Video Insider, John R. Osborn - Thursday, March 12, 2015
Language certainly matters. In recent industry conversations, I perceive a hesitancy ...
- UFC Champ Jon Jones Challenges Reebok's New Running Shoe
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty stree ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- Cross-Platform Measurement And The Golden Spike
Metrics Insider, Josh Chasin - Thursday, March 12, 2015
After viewability and fraud, what's the biggest issue in digital metrics toda ...
- Video Follows The Oscar Mayer Wienermobile On Cross-Country Travels
Out to Launch, Amy Corr - Wednesday, March 11, 2015
Best job ever? Oscar Mayer launched a branded video that tracks t ...
- XO Mints Crafts 'The Ugly Couple Song'
Out to Launch, Amy Corr - Wednesday, March 11, 2015
This is so wrong. I missed this video when it launched ...
- UPS Looking For Work's Stickiest Wickets
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
"Bring us your problems. Your challenges. Your daydreams. Your scribbles. Your ju ...
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
The "Why 3?" campaign is built around four humorous videos answering th ...
- SpotXchange Moves Into Germany, Names Beckmann MD
Real-Time Daily, Tyler Loechner - Monday, March 9, 2015
SpotXchange, the programmatic video supply-side platform (SSP) that sold 65% of i ...
- Apple Watch, IoT, Mobile Device Optimization Become Reality
SearchBlog, Laurie Sullivan - Monday, March 9, 2015
There's a clear chasm between the haves and the have-nots when ...
- The Rise Of The Solo TV: New Report On Mobile Video
Video Insider, Daisy Whitney - Monday, March 9, 2015
TV is becoming more personal. A new report from research firm T ...
- Chili's Baby Back Ribs Seeks Jingle Singers
MAD, Larissa Faw - Thursday, March 5, 2015
To coincide with Chili's 40th birthday on March 13, the chain ...
- Harley-Davidson Rolls Its Own With New Integrated Campaign
Marketing Daily, Karl Greenberg - Thursday, March 5, 2015
Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and di ...
- Norway Asks America: Are ComfyBalls Immoral?
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
Norwegian fan favorite ComfyBalls, which sells what it calls the ultimate comfo ...
- 'Me'-Centric Video Strategies For The 'Me' Generation
Video Insider, Ashley Deibert - Friday, March 6, 2015
While the debate rages on about what exactly drives Millennials' infamous "m ...
- Bounty, Budweiser And Secret Ads Paired With ISIS Recruiting
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 5, 2015
Sometimes you can't help where your chips land when you make ...
- 'Reclaim The Kitchen' Feels Beneath The Wolf Brand
Video Critique, Larry Dobrow - Thursday, March 5, 2015
With the help of a sledgehammer and a bridge loan, we wi ...
- Online Video Gobbles $ From TV
Video Insider, Daisy Whitney - Tuesday, March 3, 2015
Online video continues to win ad dollars with its promises of efficien ...
- Ving's Got Your Grandma's Back
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2015
You've already seen actor Ving Rhames flexing his Mission Impossible-style muscle ...
- MRY Hires Drones As Employees, Says They Will Be A Game Changer
Mediapsssst, Richard Whitman - Tuesday, March 3, 2015
As part of its sponsorship of the New York City Drone Fi ...
- SSP Altitude Digital Launches Mobile Video Platform
Real-Time Daily, Tyler Loechner - Tuesday, March 3, 2015
Altitude Digital, a supply-side platform (SSP) for video, on Tuesday announced ...
- Twitter Videos Can Now Be Embedded
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2015
Twitter has unveiled its new embedded video widget, which allows users ...
- Tupac Voices A Rose For Powerade
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2015
In what Wieden + Kennedy says is a first, it's using narrati ...
- Connected TVs Edge Out Blu-ray As Streaming Gateway
Marketing Daily, Aaron Baar - Monday, March 2, 2015
Internet-connected televisions are catching on faster than projected, and are squeezing o ...
- Captivate Gets Rebrand, Part Of Expansion Efforts
MediaDailyNews, Erik Sass - Monday, March 2, 2015
Place-based video network Captivate has revamped its presentation with a new on-scre ...