- NEW! Organic Valley Launches PSA To 'Save The Bros'
Out to Launch, Amy Corr - Tuesday, February 17, 2015
Don't be afraid to party with glitter. Pandora/Huggies create "baby making" rad ...
- Video Ad Viewability Rises
Video Insider, Daisy Whitney - Wednesday, February 18, 2015
Video ad viewability has been a hot-button issue among advertisers and publishe ...
- Viewability: The Advertising Trend Of 2015
Video Insider, Brian Shin - Tuesday, February 17, 2015
The IAB is calling 2015 a "year of transition" as it recommen ...
- More Matadors Having Their High-Fashion Moments
Marketing Daily, Sarah Mahoney - Monday, February 16, 2015
We give you Dolce & Gabbana's ad for the upcoming season, fu ...
- Pissed-off Chicken Dad Don't Need No Stinkin' Mentos
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
When you're in the middle of reading your disobedient offspring the ri ...
- XO Mints Celebrates Valentine's Day With 'The Ugly Couple Song'
Marketing Daily, Karl Greenberg - Thursday, February 12, 2015
The mints have earned something of a swag-bag niche: they were ...
- Whole Foods Pick-Up Line? 'Tell Her You Want To Leave A Tiny Footprint'
Marketing Daily, Sarah Mahoney - Wednesday, February 11, 2015
Whole Foods Markets doesn't want anyone to be lonely this Valentine's Da ...
- Honda Goes To Greendale With 'Community' Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2015
Honda will use the partnership -- which includes category exclusivity, integration ...
- NEW! Owners Of A Samsung POWERbot Not Afraid To Party With Glitter
Out to Launch, Amy Corr - Wednesday, February 11, 2015
Your move, Roomba. Competing robotic vacuum cleaner Samsung POWERbot launched a 90-seco ...
- 'The Elevator Scene' Helps Reinvent The Audi Brand
Video Critique, Larry Dobrow - Thursday, February 12, 2015
At the supermarket the other day, I grabbed my usual rations ...
- What History Tells Us as T/V Moves From Closed To Open Distribution System
Video Insider, John R. Osborn - Thursday, February 12, 2015
The dramatic shift in the way T/V (television/video) is distributed is driv ...
- But Wait, There's More: New (And Improved) Fronts Expand By 50%
MediaDailyNews, Joe Mandese - Tuesday, February 10, 2015
Four years into assuming oversight of the so-called "NewFronts" marketplace -- t ...
- Toyota Urges Parents To Take Safe Driving Pledge For Teen Driving Safety
Out to Launch, Amy Corr - Wednesday, February 11, 2015
Toyota launched an online campaign to support teen-driving safety. TeenDrive365 shows t ...
- Kalus Joins Tremor Video To Lead DSP
Real-Time Daily, Tyler Loechner - Tuesday, February 10, 2015
Programmatic video ad platform Tremor Video on Tuesday announced the appointment ...
- Mobile Video On Track For Three-Quarters of Traffic
Video Insider, Daisy Whitney - Wednesday, February 11, 2015
Mobile data traffic grew by 69% in 2014, and video accounts f ...
- Barbour Becomes Launch Partner For Instagram Loop Videos
Around the Net In MAD London, Sean Hargrave - Tuesday, February 10, 2015
Barbour has become the launch partner for Instagram's new video-looping feature, ...
- Helen Mirren Shows Age Spots Who's Boss
Marketing Daily, Sarah Mahoney - Monday, February 9, 2015
The ad starts with the actress faux-gracefully accepting a seat offered ...
- Super Bowl's Emotional Ads Echo Online Video Tactics
Video Insider, Mallory Russell - Tuesday, February 10, 2015
You can't argue with the fact that Super Bowl ads were marked ...
- Vloggers Push Entertainment, Not Products
Around the Net In MAD London, Sean Hargrave - Monday, February 9, 2015
Despite a recent trend for brands to tap vloggers to endorse the ...
- Hallmark Skips Schmaltz For Documentary Love
Marketing Daily, Sarah Mahoney - Monday, February 9, 2015
In a documentary-style campaign that's part "When Harry Met Sally" and pa ...
- Marriott Partners With YouTube Stars For Original Content
Marketing Daily, Tanya Gazdik - Monday, February 9, 2015
Marriott International is launching an original content partnership with "What's Trending" a ...
- Starting Your TV/Video Diet
Video Insider, Ted May - Monday, February 9, 2015
Why is watching TV still considered a guilty pleasure, like eating ju ...
- Gap Instagrams Romance With Very, Very Short Love Story
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2015
Gap has taken to Instagram with a 15-second soap opera to procla ...
- Snuggle Bear Offers Hugs On Valentine's Day
Marketing Daily, Karl Greenberg - Thursday, February 5, 2015
The Snuggle Bear will be in Manhattan on Feb. 13 in ...
- Charter Delivers 10% Rev Hike
MediaDailyNews, Wayne Friedman - Thursday, February 5, 2015
Charter Communications, the fourth-largest U.S. cable company, improved revenue by nearly 1 ...
- Jack Black Is A Not-So-Secret Journey Fan
Marketing Daily, Sarah Mahoney - Wednesday, February 4, 2015
Google Play turns a conversation with actor Jack Black into a charmi ...
- Kill The Pre-Roll!: Native Video Ads Need To Reboot The Spot Mind-set
MoBlog, Steve Smith - Thursday, February 5, 2015
How do you get rapid scrollers to pay attention to your in-fe ...
- Air Wick's 'Home Is... (The Full Story)' Shows The Brand's New Sense Of Self
Video Critique, Larry Dobrow - Thursday, February 5, 2015
So even before I spent a few minutes with Air Wick's late ...
- Streaming Media Devices On Track For Big Growth
Video Insider, Daisy Whitney - Wednesday, February 4, 2015
Over-the-top viewing is poised to have a big year, thanks to fa ...
- PewDiePie Takes Aim At Nintendo Revenue Plan
Around the Net in Video, P.J. Bednarski - Wednesday, February 4, 2015
PewDiePie, the biggest draw on YouTube and go-to guy for online game ...