- Flute-Playing Pooch Wins Candy Bar Smackdown
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2015
In the latest ad to work its "Winning" tagline, Mars taps ...
- VH1 Tracks Down Woman's Missed Connection To Promote New Series, 'Hindsight'
Out to Launch, Amy Corr - Wednesday, February 4, 2015
VH1 went to Craigslist to promote its new series "Hindsight," about ...
- Nexstar Acquires Video DSP Yashi For $33M
Real-Time Daily, Tyler Loechner - Tuesday, February 3, 2015
Irving, Texas-based TV broadcaster Nexstar Broadcasting Group this week announced it h ...
- 4K, Streaming Strains Web: How To Protect Video Quality
Video Insider, Jason Thibeault - Wednesday, February 4, 2015
There's no doubt that online video is exploding in popularity. With t ...
- Ciao, Amore ... But The Fiat!
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2015
An older gent gets an invitation for amore, but somehow bobbles h ...
- Mobile SSP Inneractive Adds Native Video Support
Real-Time Daily, Tyler Loechner - Monday, February 2, 2015
Mobile supply-side platform (SSP) Inneractive on Monday announced the launch of Stor ...
- Reebok's Freak Show Is A Love Letter To Grit
Marketing Daily, Sarah Mahoney - Friday, January 30, 2015
The sweaty young 'uns who tire-flip, mud-pit swim, rope climb and handstand-wa ...
- Vita Coco Offers Hotline (Sometimes) Staffed By Marshawn Lynch
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
It promoted the hotline with a video featuring Lynch taking calls ...
- Netmining, TVTY Sync Digital Ads With Super Bowl Spots
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
In a bid to sync Super Bowl ads with digital content, Netminin ...
- Super Bowl XLIX Competes For Views Online And Offline
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 1, 2015
NBC made history this year when it decided to live stream Sup ...
- Tech Startup Imgur Trying To Give GIFs A Face-Lift
Around the Net In Media, Gavin O'Malley - Friday, January 30, 2015
Though it doesn’t appear to have affected their popularity, the visual quali ...
- Twitch Surpasses 100M MAUs
Around the Net in Mobile, Gavin O'Malley - Friday, January 30, 2015
Twitch has seen its monthly unique viewership surge more than 100% ov ...
- Hill Holliday Crafts Soulful Sock-Puppet
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2015
Sock puppets are adorable. Homeless people with ulcers on their feet aren' ...
- In Pre-Bowl Spot Lexus Touts RC F With RC (Radio-Controlled) Cars
Marketing Daily, Karl Greenberg - Thursday, January 29, 2015
In a last-minute buy, Lexus ads featuring scale-model remote control cars wi ...
- TWC Records Lower Revs, Subscribers
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
Still waiting for closure with its merger with Comcast, Time Warner Cab ...
- Mondelez Buys First Programmatic Super Bowl Ad
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
Mondelez International, the CPG giant, is helping push the programmatic TV indust ...
- New Twitter Videos Offer New Creative Route For Brands
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
Twitter has introduced its video platform, which allows real-time opportunities to uplo ...
- Kardashian Spoofs Self In Mock PSA
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
It's nice to see Kim Kardashian West, a famous person, advocating f ...
- Inaccurate Data Flooding An Industry Still Looking For Answers Through Attribution
SearchBlog, Laurie Sullivan - Thursday, January 29, 2015
Companies frequently work with bad data, although 95% feel compelled to tu ...
- Nomorobo Is A Defiant Fly In the Telemarketing Ointment
Video Critique, Larry Dobrow - Thursday, January 29, 2015
It is Super Bowl week. There are lots of ads. Several ...
- Avoiding The Super Bowl Stunt Factor
Video Insider, Paul Bremer - Thursday, January 29, 2015
For the ad industry, the planning period leading up to the Sup ...
- Netmums Founder Launches Channel Mum On YouTube
Around the Net In MAD London, Sean Hargrave - Wednesday, January 28, 2015
Netmums founder Siobhan Freegard has today launched Channel Mum, the UK's fir ...
- 300 Hours Of Video Per Minute, Terrorist Propaganda Flooding YouTube
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 28, 2015
Google said Wednesday that its video-sharing site YouTube is so inundated wi ...
- McDonald's Super Bowl Ad Sneak Peek Promises 'New Form of Payment'
Marketing Daily, Karlene Lukovitz - Tuesday, January 27, 2015
The 30-second sneak peek video shows several different customers laughing and expressi ...
- Hot Spot: No More Speaks Up In Scary PSA
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
In a 60-second PSA, a woman-never shown-calls 911, pretending to order ...
- Forecast: Global Ad Spend Slows, Highest In Emerging Markets
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2015
Global advertising spending will slow up in 2015 to a 5.1% grow ...
- PubMatic, Bidtellect Team For Native Programmatic
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in nati ...
- Product Videos Boost Ecommerce Spend
Video Insider, Daisy Whitney - Wednesday, January 28, 2015
Memo to marketers: Put your brand video on the product's home pag ...
- Hot Spot: In Old Spice Nightmare, Crews Marries Self
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
Why so serious, football fans? #Deflategate drama getting you down? Old Spi ...
- Coke Airing Super Bowl Ad Teasers on TV; Also Offering Supporting Videos Online
Marketing Daily, Karlene Lukovitz - Monday, January 26, 2015
The goals of the ad are nothing less than to "tackle t ...