- 'Golden Sisters' Old Wives Tales Tout Volkswagen TDI Clean Diesel
Marketing Daily, Karl Greenberg - Monday, March 16, 2015
The trio touts the cars by articulating "old wives tales" about diese ...
- Dad Gets Data Power In New Virgin Mobile Effort
Marketing Daily, Aaron Baar - Monday, March 16, 2015
With all the concern among families over the use of wireless da ...
- 'I' Newspaper Launches Real-Time Video Advertising Campaign
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2015
The Independent's sister newspaper, 'i,' will be launching a campaign that us ...
- Is This The Start Of Programmatic TV?
London Blog, Sean Hargrave - Monday, March 16, 2015
The "i" newspaper tv ad changes to fit in with the ne ...
- Universal, TVGla Seek 'Furious' Vin Diesel Imitators
MAD, Larissa Faw - Friday, March 13, 2015
The film studio and its agency are leveraging the many millions ...
- Enterprise Teases Ad On Social Media In A First
Marketing Daily, Nina Lentini - Friday, March 13, 2015
"Family Reunion," developed by Cannonball Advertising and Promotion, focuses on a you ...
- NEW! What Goes Better With Eggs Than A 'Side Of Kevin' Bacon
Out to Launch, Amy Corr - Friday, March 13, 2015
The American Egg Board launched an online video starring Kevin Bacon spici ...
- SXSW: Long Live Music And Content On Mobile, Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 13, 2015
Music, tech, film, and barbecue are among the reasons that fans desce ...
- gTLD Domain Registry Donuts Launching First Advertising Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, March 15, 2015
Donuts, a domain registrar, will launch its first advertising campaign Monday, aft ...
- 2 Days, 21 Marketers: Nope, You Didn't Miss OMMA@SXSW After All
Show Daily, Steve Smith - Sunday, March 15, 2015
Couldn't make it to SXSW for our galaxy of 21 brand markete ...
- What Messages Do Your Influencers Send?
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Consumers leaving messages on sites like YouTube becomes as important as t ...
- Honda Goes To YouTube For Hispanic CR-V Campaign
Marketing Daily, Karl Greenberg - Thursday, March 12, 2015
The firm found Paola Celis and Karla Celis, two relatively unknown YouTube ...
- Coors Light's 'For The Love Of The Game' Is 50 Shades Of Okay
Video Critique, Larry Dobrow - Friday, March 13, 2015
The video comes to us from Michael Rapaport, an actor who occasional ...
- Intel Harnesses Viewer Interaction In Video Series
Video Insider, Mallory Russell - Friday, March 13, 2015
On Wednesday, Intel released the trailer for the fourth installment of i ...
- Bots More Prevalent On Video Sites, ComScore Figures Suggest
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
According to comScore results out today, in the UK, 89% of comScore ...
- ASA Set To Help Vloggers Be Clear On Brand Associations
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
The Advertising Standards Authority wants to create clearer guidelines for vloggers a ...
- Are Fraudsters Shifting To Video?
London Blog, Sean Hargrave - Thursday, March 12, 2015
Are fraudsters switching tactics to build bots that appear to be wor ...
- The Apple Watch As Stupid Wealth Barometer
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2015
College Humor's new spot, complete with a not-unconvincing Tim Cook appearance, remin ...
- SVOD Rates Soar, Netflix Leads Rivals
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2015
Now 41% of U.S. homes have access to subscription video-on-demand services ...
- BMO Capital Markets Rates TubeMogul Stock As 'Outperform'
Real-Time Daily, Tyler Loechner - Wednesday, March 11, 2015
BMO Capital Markets has given TubeMogul stock an "outperform" rating, citing t ...
- Nielsen-eXelate Addresses Addressable TV: Real-Time With Forrester's Nail
RTBlog, Tyler Loechner - Thursday, March 12, 2015
Jim Nail, a principal analyst at Forrester Research, recently issued a no ...
- Is 'Programmatic' The Right Word For Automated T/V Advertising?
Video Insider, John R. Osborn - Thursday, March 12, 2015
Language certainly matters. In recent industry conversations, I perceive a hesitancy ...
- UFC Champ Jon Jones Challenges Reebok's New Running Shoe
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty stree ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- Cross-Platform Measurement And The Golden Spike
Metrics Insider, Josh Chasin - Thursday, March 12, 2015
After viewability and fraud, what's the biggest issue in digital metrics toda ...
- Video Follows The Oscar Mayer Wienermobile On Cross-Country Travels
Out to Launch, Amy Corr - Wednesday, March 11, 2015
Best job ever? Oscar Mayer launched a branded video that tracks t ...
- XO Mints Crafts 'The Ugly Couple Song'
Out to Launch, Amy Corr - Wednesday, March 11, 2015
This is so wrong. I missed this video when it launched ...
- UPS Looking For Work's Stickiest Wickets
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
"Bring us your problems. Your challenges. Your daydreams. Your scribbles. Your ju ...
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
The "Why 3?" campaign is built around four humorous videos answering th ...
- SpotXchange Moves Into Germany, Names Beckmann MD
Real-Time Daily, Tyler Loechner - Monday, March 9, 2015
SpotXchange, the programmatic video supply-side platform (SSP) that sold 65% of i ...