- 'Me'-Centric Video Strategies For The 'Me' Generation
Video Insider, Ashley Deibert - Friday, March 6, 2015
While the debate rages on about what exactly drives Millennials' infamous "m ...
- Bounty, Budweiser And Secret Ads Paired With ISIS Recruiting
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 5, 2015
Sometimes you can't help where your chips land when you make ...
- 'Reclaim The Kitchen' Feels Beneath The Wolf Brand
Video Critique, Larry Dobrow - Thursday, March 5, 2015
With the help of a sledgehammer and a bridge loan, we wi ...
- Online Video Gobbles $ From TV
Video Insider, Daisy Whitney - Tuesday, March 3, 2015
Online video continues to win ad dollars with its promises of efficien ...
- Ving's Got Your Grandma's Back
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2015
You've already seen actor Ving Rhames flexing his Mission Impossible-style muscle ...
- MRY Hires Drones As Employees, Says They Will Be A Game Changer
Mediapsssst, Richard Whitman - Tuesday, March 3, 2015
As part of its sponsorship of the New York City Drone Fi ...
- SSP Altitude Digital Launches Mobile Video Platform
Real-Time Daily, Tyler Loechner - Tuesday, March 3, 2015
Altitude Digital, a supply-side platform (SSP) for video, on Tuesday announced ...
- Twitter Videos Can Now Be Embedded
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2015
Twitter has unveiled its new embedded video widget, which allows users ...
- Tupac Voices A Rose For Powerade
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2015
In what Wieden + Kennedy says is a first, it's using narrati ...
- Connected TVs Edge Out Blu-ray As Streaming Gateway
Marketing Daily, Aaron Baar - Monday, March 2, 2015
Internet-connected televisions are catching on faster than projected, and are squeezing o ...
- Captivate Gets Rebrand, Part Of Expansion Efforts
MediaDailyNews, Erik Sass - Monday, March 2, 2015
Place-based video network Captivate has revamped its presentation with a new on-scre ...
- In-Stream Video Dominates Engagement, Completion Rates, Says PointRoll Report
RTBlog, Tyler Loechner - Tuesday, March 3, 2015
PointRoll, a Gannett company, has released its 2014 benchmarks report. Over 1 ...
- Why Google And Facebook Deserve Your Trust, Without Reservation
Garfield at Large, Bob Garfield - Monday, March 2, 2015
There are clearly two cultures occupying the same country, with very differe ...
- Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 27, 2015
"FNV was inspired by big consumer brands, whose tactics are relentless, compellin ...
- Who Says You Can't Go To Sturgis?
Marketing Daily, Sarah Mahoney - Friday, February 27, 2015
At a recent bike show, it used Oculus Rift, some tactile transducer ...
- Colombian Coffee Growers Federation Touts 'Bean Bang Theory'
Marketing Daily, Karl Greenberg - Friday, February 27, 2015
The ersatz travelogue is as much about the beauty of Colombia ...
- Inability To Skip Commercials Frustrates VOD Owners
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
Although video on demand is a big benefit to many TV viewer ...
- Can Someone Please Uberize The Video Ad Model?
Online Spin, Maarten Albarda - Monday, March 2, 2015
It's easy to forget that the TV industry is in a re ...
- I'm Always Going To Need My TV Ad Buy -- Right?
Video Insider, - Monday, March 2, 2015
In the throes of planning upcoming campaigns, any major marketer may we ...
- Caterpillar Lights Chinese Sky With A Single Generator
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2015
What happens when Caterpillar trucks in a single generator to Yuhu Villag ...
- TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
Real-Time Daily, Tyler Loechner - Thursday, February 26, 2015
Programmatic video ad platform TubeMogul on Thursday announced its fourth-quarter 2014 earning ...
- Integral Receives MRC Accreditation For Video Ad Viewability
Real-Time Daily, Tyler Loechner - Friday, February 27, 2015
Integral Ad Science, a digital ad measurement firm, on Thursday announced ...
- A Natural? 'Fifty Shades Of Grey' Spoofs Promote Condom Brands
Video Insider, Mallory Russell - Thursday, February 26, 2015
There was a ton of buzz around "Fifty Shades of Grey" ...
- Asics Goes Grandeur With Real Runners, Hobbit Scenery
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2015
Asics' new ad starts with a lone runner, who sounds a ram ...
- Me TV: Narrowcasting To The Age Of Personal Video
Mobile Insider, Steve Smith - Thursday, February 26, 2015
Mobility opens up new opportunities for narrowcasting to niche video tastes. B ...
- What Viewability Means For Publishers Today
Publishing Insider, Manny Puentes - Thursday, February 26, 2015
Viewability has been touted as the buzzword of 2015, but the tru ...
- 'Why I Walked Away' Throws A Positive Spin On The Players' Tribune Brand
Video Critique, Larry Dobrow - Thursday, February 26, 2015
But in the last month, the Tribune published by far the mo ...
- How Digital Video Can Achieve The TV Standard: Verification AND Viewability
Video Insider, Alvin Bowles - Wednesday, February 25, 2015
The lines between what we watch on TV, desktop and mobile devic ...
- Reddit And Blogger Tighten Up On X-Rated Images
Around the Net In MAD London, Sean Hargrave - Wednesday, February 25, 2015
Social networking and news site Reddit has said it will remove photo ...
- Oakley Inspires With Soaring Obsessives
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2015
Running in 22 countries, the effort is themed "One Obsession," and t ...