- Majestic Wine Group Names Adestra As Email Provider
Email Marketing Daily, Ray Schultz - Tuesday, February 20, 2018
Majestic Wine Group has consolidated its email services with one vendor ...
- Augmented Reality Brings Dead To Life On Wine Bottles
AI & IoT Daily, Chuck Martin - Wednesday, January 17, 2018
Augmented reality is being added to wine bottles. The Last Wine Compa ...
- 'Better Homes & Gardens' Introduces Paid Membership Programs
Publishers Daily, Sara Guaglione - Wednesday, November 8, 2017
New brand extensions provide an experience beyond print and ongoing sources ...
- Thumbs Up But Pinkies Down-New Underwood Canned Wine Campaign
Out to Launch, Larissa Faw - Tuesday, August 29, 2017
Union Wine Company and creative agency Swift are promoting the Oregon-based wi ...
- Despite Rumors To The Contrary, Manly Men Drink Rose
Mediapsssst, Richard Whitman - Sunday, August 6, 2017
One wine brand is trying to put the kibosh on what ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Beringer Parent Treasury Wine Consolidates Media Duties With BARU
MAD, Steve McClellan - Friday, May 26, 2017
BARU, based in Los Angeles, previously worked on individual projects for t ...
- Research Leads Coravin Down New Path To Customers
Marketing Daily, Nina Lentini - Monday, May 22, 2017
With a new focus on casual wine enthusiasts, primarily made up ...
- Understanding The Fickle Adult Beverage Consumer
Engage:Millennials, Holly Pavlika - Friday, May 19, 2017
Many of us will head to the grocery store this Memorial D ...
- Yellow Tail Gets Around A-B Super Bowl Exclusivity
Marketing Daily, Tanya Gazdik - Friday, January 27, 2017
The 30-second spot is the beginning of a three-year marketing campaign. ...
- NEW! Rich Winemaker Promotes Competing Brand With Philanthropic Background
Out to Launch, Amy Corr - Friday, December 9, 2016
ONEHOPE Wines launched a digital campaign created by Erich & Kallmanto promo ...
- Cava Brand Segura Viudas Teams With EDM Celeb Anna Lunoe
MAD, Steve McClellan - Wednesday, August 31, 2016
Lunoe is the creative musical force in a video called "Sip I ...
- Beat The Heat Italian Style
MAD, Steve McClellan - Tuesday, August 16, 2016
RPM Advertising has created the "Italian For Summer" campaign to promote Terla ...
- Seven Daughters Gets Canned
MAD, Larissa Faw - Tuesday, July 19, 2016
The "Yes You Can" campaign supports the alcohol brand's first line ...
- NEW! Hard Work Pays Off In Santa Margherita Wines Ad
Out to Launch, Amy Corr - Wednesday, February 24, 2016
Santa Margherita Wines launched "For Who You Are," a TV spot th ...
- Millennials Drink More Alcohol Than Other Age Groups
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2016
Significantly more Millennials (40% more) than the overall adult population drink bee ...
- 'Wine Spectator' Runs TV Ads
Publishers Daily, Erik Sass - Thursday, December 3, 2015
'Wine Spectator' is looking to reach new audiences with its first-ever televisi ...
- Winemaker Preps For PGA Events
Marketing Daily, Tanya Gazdik - Monday, October 12, 2015
The E&J Gallo winery is planning localized tournament support, including on-site wi ...
- Sutter Home's 'Selfies for Hope' Benefits National Breast Cancer Foundation
Marketing Daily, Tanya Gazdik - Sunday, October 4, 2015
The "Selfies for Hope" campaign is part of the winery's ongoing Sutt ...
- Boisset Wines, French Tourism Agency Partner For Contest
Marketing Daily, Tanya Gazdik - Sunday, September 20, 2015
Boisset Collection is once again inviting wine and travel enthusiasts to ent ...
- Cheers: Selecting The Right Wine Made Simple
MAD, Larissa Faw - Wednesday, August 12, 2015
A new campaign from Club W tells consumers it can help ma ...
- Consumers More Fickle In Alcohol Choices
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2015
Consumers are no longer tied to one specific "go-to" drink and n ...
- Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
"Think of that: Many millions of people actually do enjoy a fizz ...
- Millennials Embrace Food/Beer/Wine Festivals
Marketing Daily, Tanya Gazdik - Thursday, April 9, 2015
"Nothing brings millennials together better than the chance to bond over ...
- Cupcake Vineyards Partners With Share Our Strength
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2015
"As a brand, we love delivering small moments of joy to consumer ...
- Starbucks Rolls Out Evening Alcohol And Food Service
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
Starbucks is rolling out its Evenings programme across the UK, where ...
- Dad Knows Best As Josh Cellars Launches New Ad Campaign
MAD, Larissa Faw - Friday, December 12, 2014
Napa Valley and Sonoma Vintner and Winemaker Joseph Carr created Josh Cella ...
- Dad Knows Best As Josh Cellars Launches New Ad Campaign
Marketing Daily, Larissa Faw - Monday, December 15, 2014
Napa Valley and Sonoma Vintner and Winemaker Joseph Carr created Josh Cella ...
- Barefoot Wine Sponsors Comedy Video
Marketing Daily, Tanya Gazdik - Tuesday, November 18, 2014
"Barefoot is all about fun and giving, so Prank it Forward ...
- Kendall-Jackson's New Wine Targets 'Mature Millennials'
MAD, Larissa Faw - Wednesday, September 10, 2014
The wine maker has launched a new label-K-J Avant-and San Francisco-based He ...