- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that' ...
- Bingham Family Vineyards Names Big Thirst Marketing As Agency Of Record
Email Marketing Daily, Ray Schultz - Tuesday, August 25, 2020
Big Thirst Marketing will help Bingham with its email and content marketin ...
- Carl's Jr.'s Latest? Weekday Wining
QSR Insider, Sarah Mahoney - Tuesday, August 25, 2020
Carl's Jr. is classing up its Steakhouse Angus Thickburger, rolling out ...
- Constellation Brands Acquires Empathy Wines, D2C Startup With Well-Known Founder
Marketing Daily, P.J. Bednarski - Tuesday, July 7, 2020
Empathy was co-founded by entrepreneur and media personality Gary Vaynerchuk. ...
- Anheuser-Busch's Babe Canned Wine Is Growing Up Fast, Via Ecommerce
Marketing Daily, P.J. Bednarski - Thursday, June 18, 2020
Babe has sold 7.6 times more product so far this year th ...
- Molson Coors Goes Down Another Road, Introduces Movo Wine In A Can
Marketing Daily, P.J. Bednarski - Friday, April 17, 2020
The new line of canned wine spritzers has 100 calories per 8 ...
- Winery's CRM: From Tastings To Grazie Cards, Vine Tags
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
For locals, Francis Ford Coppola Winery texts as a way to conne ...
- This Pinot's For You: Anheuser-Busch Brings Wine In A Can To NFL
Marketing Daily, P.J. Bednarski - Wednesday, October 30, 2019
"Babe: How football does wine" is tagline of ad showing wine sn ...
- Wine Insiders' Secret? Older Drinkers, Plenty of Reds, QVC
D2C Insider, Sarah Mahoney - Monday, October 14, 2019
Founded in 1982, it doesn't think of itself as a disruptor ...
- Trump Tariffs On EU Wine Could Have Boomerang Effect On U.S. Exports
Marketing Daily, P.J. Bednarski - Monday, October 7, 2019
Wineries here fear European markets will strike back with new tariffs ...
- Boen Wine NFC 'Tap the Cap' Gives Consumers In-Store Information
Marketing Daily, P.J. Bednarski - Friday, August 2, 2019
Purchasers can continue to get other specific info on a wine ...
- California Wine Maker Launches 1 Million NFC-Connected Bottles
Connected Thinking, Chuck Martin - Friday, August 2, 2019
Connected bottles are finally coming to the U.S. California wine brand Boe ...
- Why Not A 12-Ounce Can Of Chardonnay? Sen. Schumer Wants Rule Changed
Marketing Daily, P.J. Bednarski - Tuesday, July 9, 2019
The federal Alcohol and Tobacco Tax and Trade Bureau is currently consideri ...
- New 'Woodbridge' Wine Campaign Focuses On Brand Heritage
MAD, Larissa Faw - Monday, June 24, 2019
"From One For All" highlights Woodbridge founder Robert Mondavi's role in growi ...
- Meat Alternatives, Ready-Made Cocktails Challenge Traditional Summer Fare
Marketing Daily, Karlene Lukovitz - Friday, May 24, 2019
Plant-based meat alternatives sales jumped 13.5% in the 52 weeks ended Marc ...
- Barefoot Wine Taps Mindy Kaling For 'On Tap' Launch
Marketing Daily, Karlene Lukovitz - Friday, May 17, 2019
Actress extols 'Joy of Missing Out' (JOMO) in humorous videos for laun ...
- Franzia Wine Refreshes Brand Identity
MAD, Larissa Faw - Tuesday, April 2, 2019
Franzia's first creative campaign in over 35 years, developed with Mekanism, pla ...
- Three Olives 'Rebrands' NYC's Roosevelt Island For Rose' Season, April Fools' Day
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2019
Video claims it's now Rosevelt Island, with trams, buses etc. recolored ...
- Gallo Uses Chatbot To Engage One-to-One, Yield Data For Rose' Push
CPG Insider, Karlene Lukovitz - Tuesday, March 26, 2019
AI-driven questionnaire, wine recommendations, and follow-ups helped brand raise consumer and at-reta ...
- Allrecipes.com, Ste. Michelle Wine Estates Use AI To Pair Wines With Recipes
Publishers Daily, Melynda Fuller - Wednesday, March 13, 2019
Suggested pairings appear alongside the recipes. Readers are sent directly to loc ...
- Consider The D2C Club Advantages At Coppola Wineries
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Janiene Ullrich, EVP, D2C at Francis Ford Coppola Winery, discusses the ma ...
- Building The Coppola Brand Experience
Show Daily, Nina Lentini - Tuesday, March 5, 2019
One of Francis Ford Coppola Winery's chief acquisition channels is a rewar ...
- Yellow Tail Seeks UGC Videos For Third Super Bowl Outing
Marketing Daily, Karlene Lukovitz - Tuesday, November 13, 2018
Wine brand's 'Tastes Like Happy' campaign builds on the success of i ...
- Moet OOH Campaign Promotes Designer Rose Bottles
Marketing Daily, Karlene Lukovitz - Friday, November 2, 2018
Chicago bus shelters are wrapped in tape bearing a message from Virg ...
- Wine Whisperer: How Vivino Uses Email To Sell Fine Vino
Email Insider, Ray Schultz - Thursday, August 16, 2018
Vivino is shooting for $1 billion in wine sales within two year ...
- Wine Sales To Grow At 6% Per Year; 80% Now Consumed At Home
Marketing Daily, Karlene Lukovitz - Wednesday, August 8, 2018
Millennials and Gen Xers upped their share of wine consumption by ...
- Moet & Chandon's 'Must Be' Celebrates Memorable Moments
Marketing Daily, Karlene Lukovitz - Monday, June 11, 2018
The new global campaign's centerpiece is a video directed by France's Ma ...
- Offbeat Biz-Whiz Video Pairings Resonate For Dark Horse Wine
Marketing Daily, Karlene Lukovitz - Monday, June 4, 2018
The Gallo wine brand is pulling strong interest from young Millennials throu ...
- 'Food & Wine' Unveils Redesign In June Issue, Recipe Section Expands
Publishers Daily, Sara Guaglione - Wednesday, May 16, 2018
As part of the redesign, the magazine's recipe section "Handbook" has mov ...
- Cupcake Vineyards Celebrates The Joy Of Wine
MAD, Larissa Faw - Wednesday, February 21, 2018
"This campaign humanizes Cupcake through relevant situations in a fun and engagi ...